CRM Data Lead

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel. TMW is proudly part of Accenture Song, the world’s largest tech-powered creative group.

The Opportunity: As a Client Data Lead you will be the strategic and operational head of all data activity on a flagship account. You’ll run a talented team of Data Planners and Data Analysts, leading them to deliver high-volume campaigns while pushing forward on the big strategic plays that transform how our client engages with their customers. It’s a mix of hands-on leadership, sharp strategic thinking, and client partnership at the highest level.

This is a hybrid role which for us means a mix of working from home and our offices in Farringdon, London.

Responsibilities

• Act as the senior data lead for the client, owning and driving the CRM data strategy in line with business objectives.
• Inspire and manage the Data Planning and Analytics teams to deliver work that’s accurate, insightful, and always on time.
• Oversee end-to-end data delivery across campaigns, ensuring accuracy, timeliness, and efficiency.
• Partner with agency client leadership to design, scope, and deliver strategic initiatives including data transformation, segmentation, customer journeys, and measurement frameworks.
• Champion a test-and-learn culture, using insights to improve performance and unlock new opportunities.
• Work closely with cross-agency and client-side teams (tech, media, creative, and CRM ops) to ensure seamless integration of data across all touchpoints.
• Translate complex data outputs into clear, compelling insights and recommendations for senior stakeholders.
• Act as a trusted advisor, challenging client thinking and bringing innovation in CRM data, analytics, and measurement.

What You’ll Need To Succeed

• Experience in a similar level Lead Data role, ideally within fast-paced agency or consultancy environments.
• Proven experience leading large-scale complex accounts with significant data volumes and complex customer journeys.
• Strong understanding of data planning, segmentation, campaign delivery, analytics, and reporting.
• Experienced in managing and developing teams of data specialists.
• Exceptional stakeholder management skills, with the ability to build trust and influence at senior levels.
• Commercially astute, with the ability to balance strategic vision and delivery excellence.
• Curious, innovative, and passionate about using data to power brilliant campaigns.

What’s in it for you?

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Our Total Rewards consist of a competitive basic salary, and an extensive benefits package including:

• Minimum 25 days holiday
• Private medical insurance
• 3 Volunteer days for charitable work
• Family Friendly and Flexible Hybrid working policies
• Attractive Pension and Financial wellbeing support and resources
• Private Healthcare and Mental Wellbeing support

What We Value

Together, we put people first and believe our values make us who we are.

• Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
• Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
• Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
• Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities. Accenture reserves the right to close the role at any time. Application Deadline: Ongoing.