Measurement & Report Senior Analyst
Measurement & Report Senior Analyst

Measurement & Report Senior Analyst

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: As a CRO Analyst, you'll enhance website performance and boost conversion rates through data analysis.
  • Company: Accenture is a global leader in professional services, known for innovation and diverse expertise.
  • Benefits: Enjoy hybrid work options, a supportive culture, and opportunities for personal and professional growth.
  • Why this job: Join a team that values inclusion, creativity, and making a real impact in the digital world.
  • Qualifications: Ideal candidates have experience in CRO, strong analytical skills, and knowledge of web technologies.
  • Other info: This role is perfect for those passionate about digital marketing and eager to learn.

The predicted salary is between 36000 - 60000 £ per year.

Join to apply for the Measurement & Report Senior Analyst role at Accenture UK & Ireland

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Join to apply for the Measurement & Report Senior Analyst role at Accenture UK & Ireland

Conversion Rate Optimization Analyst

Location: Birmingham

Onsite: Hybrid 2x per week

We are looking for a detail-oriented Conversion Rate Optimization (CRO) Analyst to focus on improving website performance, increasing website conversion rates, and maximizing our digital marketing efforts.

The CRO Analyst will implement testing methodologies, analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns, and assess against goals (ROI and KPIs).

Our ideal candidates are familiar with digital marketing analytics and have a strong understanding of website technology, design, and marketing strategies.

Responsibilities

  • Plan, develop and implement our SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords discovery, expansion and optimization
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify our buyer persona to better target identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Collaborate with web developers and marketing team
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

  • Qualifications

  • Proven experience as a CRO Analyst or similar role
  • Familiarity with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

  • Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

    We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

    “Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” –Julie Sweet, Accenture CEO

    Seniority level

    • Seniority level

      Mid-Senior level

    Employment type

    • Employment type

      Full-time

    Job function

    • Job function

      Information Technology

    • Industries

      IT Services and IT Consulting

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    Measurement & Report Senior Analyst employer: Accenture UK & Ireland

    Accenture UK & Ireland is an exceptional employer that fosters a culture of innovation and inclusion, making it an ideal place for professionals seeking to grow in the digital marketing landscape. With a hybrid work model based in Birmingham, employees benefit from a collaborative environment that encourages continuous learning and development, while also enjoying the flexibility to balance their personal and professional lives. The company's commitment to diversity and community impact ensures that every team member feels valued and empowered to make a difference.
    A

    Contact Detail:

    Accenture UK & Ireland Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Measurement & Report Senior Analyst

    Tip Number 1

    Familiarise yourself with the latest trends in SEO and digital marketing. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.

    Tip Number 2

    Network with professionals in the digital marketing field, especially those who work at Accenture or similar companies. Attend industry events or webinars to make connections that could lead to referrals.

    Tip Number 3

    Brush up on your analytical skills by practising with tools like Google Analytics. Being able to demonstrate your proficiency in these tools can set you apart from other candidates.

    Tip Number 4

    Prepare to discuss specific examples of how you've improved conversion rates or optimised digital marketing strategies in previous roles. Real-world examples can showcase your expertise and problem-solving abilities.

    We think you need these skills to ace Measurement & Report Senior Analyst

    Conversion Rate Optimisation (CRO)
    Search Engine Optimisation (SEO)
    Data Analysis
    Website Analytics Tools (e.g., Google Analytics, NetInsight)
    A/B and Multivariate Testing
    HTML, CSS, and JavaScript Knowledge
    Analytical Skills
    Digital Marketing Strategies
    Keyword Research and Optimisation
    Performance Monitoring (e.g., click rate, bounce rate)
    Problem Identification and Solution Implementation
    Collaboration with Web Developers and Marketing Teams
    Up-to-date with SEO and SEM Trends
    Presentation Skills

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights relevant experience as a CRO Analyst. Focus on your familiarity with digital marketing analytics, website technology, and any specific tools mentioned in the job description, such as Google Analytics.

    Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your skills align with the responsibilities of the role. Mention specific achievements related to SEO strategy and conversion rate optimisation.

    Showcase Analytical Skills: Provide examples of how you've used data-driven thinking in previous roles. Discuss any A/B testing or multivariate experiments you've conducted and the outcomes of those initiatives.

    Highlight Continuous Learning: Mention any recent courses, certifications, or workshops you've attended that relate to SEO, SEM, or digital marketing trends. This shows your commitment to staying updated in the field.

    How to prepare for a job interview at Accenture UK & Ireland

    Showcase Your Analytical Skills

    As a Measurement & Report Senior Analyst, your analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Highlight any tools you've used, like Google Analytics, and the impact your analyses had on conversion rates.

    Demonstrate Your Knowledge of SEO and CRO

    Familiarity with SEO and Conversion Rate Optimisation is key for this role. Brush up on the latest trends and best practices in these areas. You might be asked about your experience with A/B testing or how you would approach optimising a website's performance.

    Prepare for Technical Questions

    Given the technical nature of the role, expect questions related to HTML, CSS, and JavaScript. Be ready to explain how these technologies impact website performance and user experience. This will show that you have a solid understanding of the technical constraints involved in digital marketing.

    Understand the Company Culture

    Accenture values inclusion, diversity, and integrity. Familiarise yourself with their core values and think about how your personal values align with theirs. During the interview, express your commitment to these principles and how they influence your work ethic and collaboration with teams.

    Measurement & Report Senior Analyst
    Accenture UK & Ireland

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