At a Glance
- Tasks: Transform data into insights to enhance digital marketing strategies for top clients.
- Company: Join Accenture, a global leader in professional services and innovation.
- Benefits: Enjoy competitive salary, flexible work policies, and generous leave for volunteering.
- Other info: Dynamic team environment with opportunities for career growth and development.
- Why this job: Make a real impact by shaping digital strategies with cutting-edge analytics.
- Qualifications: Experience in digital analytics and strong communication skills required.
The predicted salary is between 63000 - 77000 £ per year.
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity.
You will have marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy. During client projects you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.
Key Responsibilities:
- Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc.
- Establish our client’s measurement strategies for their digital assets, including web and app.
- Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.
- Define dataLayer structures and other key requirements for digital analytics purposes.
- Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimization.
- Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.
- Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.
- Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.
- Work with multiple teams across MMM project from the business and internal analytics teams.
- Data Collection and Preparation: Gathering and cleaning data from various sources to ensure it is ready for analysis.
- MMM Model Development: Assisting in the development and validation of marketing mix models.
- Stay updated on industry trends and best practices in digital analytics to drive innovation.
Skills Profile:
- Strong experience in digital analytics or similar role, preferably in a retail or e-commerce environment.
- Advanced understanding of matrixed organizations and comfortable in managing cross functional teams.
- Skilled in digital analytics & experience analytics platforms (e.g. Google Analytics, Adobe Analytics, ContentSquare, Decibel etc.).
- Experience in delivering end-to-end MMM projects.
- Experience using Tag Management Systems (e.g. Google Tag Manager, Tealium, Adobe Launch etc.).
- Proven analytical skills with the ability to interpret complex data sets and generate actionable insights.
- Strong communication skills with the ability to present findings to non-technical stakeholders.
- Experienced with data visualization tools (e.g., Tableau, Power BI).
- Problem solving mindset with a passion for continuous improvement.
What’s in it for you:
- Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits.
- 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
- Family-friendly and flexible work policies.
- Attractive pension plan with financial wellbeing support and resources.
- Private healthcare insurance plan and Mental Wellbeing support.
- Employee Assistance Programme, Career Development and Counselling.
- A range of generous Parental Leave offerings.
Digital Analytics Specialist in London employer: Accenture Infrastructure and Capital Projects, LLC
Accenture is an exceptional employer, offering a dynamic work culture in the heart of London where innovation thrives. With a strong emphasis on employee growth, you will have access to ongoing learning opportunities and certifications that empower you to excel in your role as a Senior AI & Data Architect. Join a collaborative team that values leadership and creativity, making a meaningful impact on complex business challenges through cutting-edge cloud solutions.
Contact Details:
Accenture Infrastructure and Capital Projects, LLC Recruitment Team
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