At a Glance
- Tasks: Drive strategic marketing plans and engage with priority airline accounts to boost growth.
- Company: Join Accelya, a leader in airline software with a dynamic and multicultural environment.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Open culture that values curiosity and embraces AI tools for productivity.
- Why this job: Make a real impact in the airline industry while collaborating with innovative teams.
- Qualifications: 2-4 years in B2B marketing, preferably in SaaS or complex environments.
The predicted salary is between 49500 - 60500 £ per year.
For more than 40 years, Accelya has been the industry’s partner for change, simplifying airline financial and commercial processes and empowering the air transport community to take better control of the future. Whether partnering with IATA on industry-wide initiatives or enabling digital transformation to simplify airline processes, Accelya drives the airline industry forward and proudly puts control back in the hands of airlines so they can move further, faster.
As Senior Specialist - Field Marketing, you will drive the development and execution of strategic account marketing, demand generation and regional events plans that help Accelya grow and accelerate pipeline, while strengthening relationships with priority airline accounts. This role will act as a commercial marketing partner to Sales. The focus will be on translating regional sales priorities into targeted marketing programmes, driving account engagement, supporting opportunity acceleration, and ensuring marketing activity is measured against business outcomes, in line with Accelya's global business strategy, values and mission.
Duties & Responsibilities:
- Own ABM programmes for priority airline accounts in partnership with the Sales team, including account planning, buying group engagement, personalised activity, follow-up and reporting to maximise engagement with key accounts.
- Own demand generation and digital campaign execution to generate new pipeline, and own lead governance by partnering with Sales to ensure marketing-generated leads are followed up, qualified, recycled where appropriate and progressed through the funnel.
- Lead regional marketing events and executive engagement programmes, including planning, audience selection, invitation strategy, registration, on-site execution, post-event follow-up and ROI measurement to strengthen customer relationships and accelerate pipeline.
- Act as the trusted marketing partner for Sales, Client Directors, Product Marketing, Digital Marketing and regional teams to ensure marketing activity supports pipeline growth and opportunity acceleration.
- Lead analysis of campaign performance, account engagement and pipeline impact, using data and AI tools to improve planning, execution, reporting and productivity.
- Measure success through pipeline contribution, account engagement, opportunity acceleration and marketing influence on commercial outcomes.
Required Experience & Skills:
- 2-4+ years' experience in B2B marketing, ideally within enterprise SaaS, technology or another complex B2B environment.
- Previous experience in ABM/Enterprise Marketing, field marketing, event operations or integrated campaign execution.
- Experience working with Sales teams to support account engagement, lead progression and commercial outcomes.
- Experience with CRM and marketing technology ecosystems, including marketing automation, ABM, intent and reporting platforms such as HubSpot, Salesforce, Eloqua, Marketo, 6sense, Demandbase, Intentsify or similar.
- Strong project management, communication and prioritisation skills, with the ability to make practical decisions in a fast-paced, global matrix organisation.
Preferred Experience & Skills:
- Proven experience supporting enterprise sales organisations through ABM or field marketing.
- Experience within enterprise software or cloud technology organisations (e.g. AWS, Microsoft, Google Cloud, Salesforce, Adobe, SAP, Oracle, ServiceNow, Workday or similar) or within airline technology, travel technology or aviation is desirable.
- Curiosity and judgement in adopting AI tools to improve productivity, automate repetitive tasks and enhance marketing execution.
What do we offer?
- Open culture and challenging opportunity to satisfy intellectual needs.
- Smart working: hybrid remote/office working environment, with 2-3 days a week in the office.
- Excellent, dynamic and multicultural environment.
About Accelya
Accelya is a global leader in airline software, powering over 200 airlines with an open, modular platform that enables them to drive growth, enhance customer experiences, and take control of their retailing. Our FLX ONE platform empowers airlines to transform across Offer, Order, Settlement, and Delivery (OOSD), in line with IATA’s standards for modern retailing. With a cloud-native infrastructure powered by AWS, Accelya processes more than 30 billion unique offers daily, and settles over $100 billion annually. Our solutions span the entire retail lifecycle, both above and below the wing, giving airlines the flexibility, performance, scalability, and reliability they need. Backed by 40 years of industry expertise, long-term support from Vista Equity Partners, and 2,500 employees across 10 global offices, Accelya has the scale and proven track record to meet the evolving needs of the airline industry.
What does the future of the air transport industry look like to you? Whether you’re an industry veteran or someone with experience from other industries, we want to make your ambitions a reality!
Senior Specialist - Field Marketing employer: Accelya Services India
Accelya is an exceptional employer, offering a dynamic and multicultural work environment in Windsor that fosters intellectual growth and collaboration. With a strong focus on employee development, the company provides opportunities for hybrid working, allowing for a balanced work-life integration while driving innovation in the airline industry. Join us to be part of a forward-thinking team that values your contributions and empowers you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Specialist - Field Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Accelya Services India and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Accelya Services India are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Accelya Services India on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Accelya Services India. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Specialist - Field Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Accelya Services India. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Accelya Services India:Show us that you’ve done your homework! In your application, briefly mention what you admire about Accelya Services India’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Accelya Services India
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Accelya Services India will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Accelya Services India, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
