At a Glance
- Tasks: Drive customer marketing initiatives to boost sales and enhance customer relationships.
- Company: Join the UK's Most Trusted Luggage Brand 2025, known for innovation and quality.
- Benefits: Competitive salary, dynamic work environment, and opportunities for genuine impact.
- Other info: Exciting growth phase with opportunities for career development.
- Why this job: Be part of a collaborative team launching over 150 new products annually.
- Qualifications: Experience in customer or trade marketing, strong analytical and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Hertford, Hertfordshire (Office based)
Hours: Mon-Fri, 9am-6pm (1 hour lunch)
Salary: Negotiable
About The Company
Our client is one of the world's leading luggage brands, designing innovative, lightweight travel products sold through some of the world's largest retailers and enjoyed by customers across international markets. With over 40 years of experience, they're continually pushing the boundaries of product innovation, developing more than 150 new ranges every year to meet the changing needs of travellers around the globe. Recognised as the UK's Most Trusted Luggage Brand 2025, they're committed to delivering outstanding products, exceptional value and a customer experience that sets them apart. They're entering an exciting phase of growth and transformation, investing in their products, their people and their brand. It's an exciting time to join a business where innovation is encouraged, collaboration is valued, and you'll have the opportunity to make a real impact on an internationally recognised consumer brand.
The Opportunity
They're looking for a commercially minded Customer Marketing Lead to help drive growth across their retail, distributor and ecommerce channels. Reporting to the Sales & Marketing Director, you'll work closely with Sales, Product Development and the Creative team to support new business opportunities, strengthen customer relationships and deliver customer marketing initiatives that maximise product success. This is an exciting opportunity for someone who enjoys combining commercial thinking with marketing execution to make a real impact on business growth.
What You'll Be Doing
- Develop customer marketing initiatives that support sales growth.
- Support new business prospecting, CRM management and customer targeting.
- Analyse customer, retailer and category performance to identify opportunities.
- Develop trade marketing programmes and retailer activation plans.
- Create customer presentations, launch packs and sales enablement materials.
- Coordinate customer product launches across key accounts.
- Organise trade shows, exhibitions and customer events.
- Work closely with Sales and Marketing to deliver outstanding customer experiences.
What They're Looking For
- Experience in customer marketing, trade marketing, category management or commercial marketing.
- Experience working within FMCG, consumer products, homewares or a similarly fast-paced product environment.
- Strong commercial awareness and customer focus.
- Experience supporting sales teams and developing customer marketing programmes.
- Excellent analytical and organisational skills.
- Experience using CRM systems and customer insight.
- Strong communication and presentation skills.
- Ability to manage multiple projects in a fast-paced environment.
Why Join Them?
- Join the UK's Most Trusted Luggage Brand 2025.
- Work with some of the world's biggest retailers.
- Help launch 150+ new product ranges every year.
- Play a key role in supporting commercial growth and winning new business.
- Enjoy genuine ownership with the opportunity to influence business decisions.
- Be part of an ambitious and collaborative team.
Customer Marketing Lead in Watford employer: Acapella Recruitment
Join one of the world's leading luggage brands, where innovation and collaboration are at the heart of our culture. As a Customer Marketing Lead in Hertford, you'll enjoy a dynamic work environment that fosters personal growth and offers the chance to make a significant impact on our internationally recognised brand. With a commitment to employee development and the opportunity to work with major retailers, this is an exciting time to be part of a team that values your contributions and encourages you to drive commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Lead in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Acapella Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Acapella Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Acapella Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Acapella Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Marketing Lead in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Acapella Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Acapella Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Acapella Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Acapella Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Acapella Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Acapella Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
