At a Glance
- Tasks: Manage global marketing campaigns and develop into a leadership role.
- Company: Join a growing international education consultancy with a supportive team.
- Benefits: Competitive salary, clear career progression, and hands-on experience from day one.
- Other info: Opportunity to work across SE Asia, LATAM, and East Africa.
- Why this job: Kickstart your marketing career with real responsibility and international exposure.
- Qualifications: Experience in marketing roles and knowledge of digital platforms required.
The predicted salary is between 30000 - 38000 £ per year.
We are advertising both a Marketing Manager and a Marketing Specialist role as we want to find the best person available. We will make a single appointment — the level will depend on the experience and background of the successful candidate. If you feel you could be right for either role, please apply for the one that best reflects your current experience.
Academic Families is a specialist international education consultancy helping families find the right international education for their children. We work globally, and in particular across SE Asia, LATAM, and East Africa, supporting students and families through every step of the admissions journey and UK guardianship.
We’re growing, and we’re looking for a driven Marketing Specialist who wants to build a career in marketing leadership; and is ready to take on real responsibility from day one.
The opportunity: This is a hands-on role with a clear pathway to Marketing Manager. You’ll work across the full marketing function; paid media, HubSpot CRM, content, social, and regional campaigns; contributing to campaigns that reach international families across three regions. You’ll work alongside the Content Executive and Design Apprentice, gain exposure to team leadership, and be actively developed and supported towards the Marketing Manager role as the business grows.
What you’ll do:
- Manage and deliver global paid campaigns across Google, Meta, and LinkedIn
- Manage HubSpot; analytics, automation workflows, and data integrity
- Support WordPress website internationalisation and localisation across our markets
- Deliver content, email, and social campaigns across SE Asia, LATAM, and East Africa
- Work with regional BD colleagues on market-specific activity
- Contribute to performance reporting and marketing analytics
- Develop progressively into team management as the role evolves
What we’re looking for:
- Experience in a marketing executive or coordinator role with a strong campaign delivery track record
- Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn)
- Familiarity with HubSpot or equivalent CRM/marketing automation platform
- Strong digital marketing skills across AEO/SEO, content, email, and social
- Highly organised, self-motivated, and collaborative
- Genuine ambition to grow into a marketing leadership role
- Interest in or experience with international markets is a plus
Why Academic Families?
- A real stepping stone; structured development towards Marketing Manager with a clear timeline
- Genuine ownership of paid media and CRM from day one
- International scope across SE Asia, LATAM, and East Africa
- A close-knit team where your contribution is visible and valued
- Salary £30,000 — £38,000, Edinburgh-based
Apply via LinkedIn Easy Apply. We’d love to hear from you.
Marketing Specialist - Marketing Manager designate employer: Academic Families
At Academic Families, we pride ourselves on being an exceptional employer that fosters a collaborative and supportive work culture. As a Marketing Specialist, you'll enjoy a clear pathway to leadership, with hands-on experience in managing global campaigns and the opportunity to make a tangible impact from day one. Our Edinburgh-based team values your contributions, offering structured development and genuine ownership of projects, making it an ideal environment for ambitious individuals looking to grow their careers in international education consultancy.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist - Marketing Manager designate
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Academic Families or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio of past campaigns or projects, make sure to bring it along to interviews. It’s a great way to demonstrate your experience and creativity in action.
✨Tip Number 3
Prepare for the interview by researching the company and its markets. Knowing about their work in SE Asia, LATAM, and East Africa will show you’re genuinely interested and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our team at Academic Families.
We think you need these skills to ace Marketing Specialist - Marketing Manager designate
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Specialist role. Highlight your relevant experience in marketing campaigns and any specific skills that match what we're looking for, like your knowledge of paid media platforms or HubSpot.
Show Your Passion:We want to see your enthusiasm for marketing and international education! Share any personal experiences or projects that demonstrate your genuine interest in these areas. It’ll help us see how you fit into our team culture.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the point while showcasing your skills and achievements.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Academic Families.
How to prepare for a job interview at Academic Families
✨Know Your Marketing Stuff
Make sure you brush up on your knowledge of paid media platforms like Google Ads, Meta, and LinkedIn. Be ready to discuss specific campaigns you've worked on and how they performed. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Show Your Ambition
Since this role is a stepping stone to a Marketing Manager position, express your genuine ambition to grow into leadership. Share examples of how you've taken initiative in past roles or projects, demonstrating your readiness for responsibility from day one.
✨Familiarise Yourself with HubSpot
If you have experience with HubSpot or similar CRM platforms, be prepared to talk about it. Discuss how you've used analytics and automation workflows to improve campaign performance. If you're not familiar, do some quick research to understand its key features and benefits.
✨Understand the International Market
Given the global focus of Academic Families, it’s crucial to show an understanding of international markets, especially SE Asia, LATAM, and East Africa. Research these regions and think about how cultural differences might impact marketing strategies. This will demonstrate your readiness to contribute to their global campaigns.
