At a Glance
- Tasks: Lead marketing strategy and campaigns across international markets.
- Company: Join a growing international education consultancy with a dynamic team.
- Benefits: Competitive salary, hands-on leadership role, and real impact on business growth.
- Other info: Exciting opportunity to work in a close-knit, ambitious team.
- Why this job: Shape the future of education marketing while working globally.
- Qualifications: Proven marketing management experience and team leadership skills.
The predicted salary is between 42000 - 50000 £ per year.
We are advertising both a Marketing Manager and a Marketing Specialist role as we want to find the best person available. We will make a single appointment — the level will depend on the experience and background of the successful candidate. If you feel you could be right for either role, please apply for the one that best reflects your current experience.
Academic Families is a specialist international education consultancy helping families find the right international education for their children. We work globally, and specifically across SE Asia, LATAM, and East Africa, supporting students and families through every step of their admissions and UK guardianship journey.
We’re growing, and we’re looking for a talented Marketing Manager to lead our marketing function and take it to the next level.
The opportunity
This is a hands-on leadership role with genuine breadth. You’ll own the full marketing function; strategy, campaigns, paid media, HubSpot CRM, website internationalisation, and team management; working closely with regional business development colleagues across international markets. You’ll line manage a Marketing Content and Design Executive and a Design and Content Apprentice, and will take on paid media and CRM responsibilities currently held within our regional team as we grow.
What you’ll do
- Lead marketing strategy and delivery across SE Asia, LATAM, and East Africa
- Own global paid advertising across Google, Meta, and LinkedIn
- Manage HubSpot as our central marketing platform, automation, lead nurturing, and analytics
- Lead the internationalisation and localisation of our WordPress website
- Oversee all digital channels; email, social, AEO/SEO, and web content
- Line manage and develop the Content Executive and Design Apprentice
- Report on marketing performance and MQLs to senior leadership
What we’re looking for
- Proven marketing management experience, ideally in education, professional services, or B2B/B2C
- Demonstrable experience managing and developing a team
- Strong hands-on knowledge of paid media (Google, Meta, LinkedIn) and HubSpot
- Excellent understanding of AEO/SEO, content strategy, and digital campaign delivery
- Commercial mindset with ability to track and communicate ROI
- Collaborative style with confidence to provide direction across a small, international team
- Experience with or interest in international markets is a strong advantage
Why Academic Families?
- A genuinely international role working across three regions
- Real ownership of the marketing function; this isn’t a support role
- A close-knit, ambitious team where your work directly shapes business growth
- Salary £42,000 — £50,000, Edinburgh-based
Apply via LinkedIn Easy Apply. We’d love to hear from you.
Marketing Manager employer: Academic Families
At Academic Families, we pride ourselves on being an exceptional employer that fosters a collaborative and ambitious work culture. As a Marketing Manager based in Edinburgh, you will have the unique opportunity to lead our global marketing strategy while working closely with a dedicated team, ensuring your contributions directly impact our growth. We offer competitive salaries, professional development opportunities, and the chance to make a meaningful difference in the international education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education and marketing sectors. Attend industry events or webinars to meet potential employers and showcase your passion for international education.
✨Tip Number 2
Prepare for interviews by researching Academic Families thoroughly. Understand their mission, values, and recent projects. This will help you tailor your responses and show that you're genuinely interested in leading their marketing function.
✨Tip Number 3
Showcase your skills with a portfolio! Create a digital portfolio that highlights your previous marketing campaigns, especially those related to education or international markets. This will give you an edge over other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our ambitious team at Academic Families.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your relevant experience in marketing management, especially in education or international markets, to show us you’re the right fit.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've successfully led marketing strategies or campaigns in the past.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can collaborate with our team, so don’t be afraid to show us your unique style and approach to marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role you’re most suited for!
How to prepare for a job interview at Academic Families
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially around paid media and HubSpot. Be ready to discuss specific campaigns you've led and the results they achieved. This will show that you not only understand the theory but can also apply it effectively.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've successfully led and developed others in the past. Highlight your collaborative style and how you’ve motivated your team to achieve their goals.
✨Understand the International Market
Familiarise yourself with the regions Academic Families operates in, like SE Asia, LATAM, and East Africa. Being able to discuss cultural nuances and marketing strategies tailored to these areas will set you apart from other candidates.
✨Prepare Questions
Have a few thoughtful questions ready about the company's marketing strategy and future plans. This shows your genuine interest in the role and helps you assess if it's the right fit for you too.
