At a Glance
- Tasks: Create engaging content and visuals for international families seeking education.
- Company: Join a supportive team at Academic Families, a global education consultancy.
- Benefits: Competitive salary, skill development, and a friendly work environment.
- Other info: Opportunity to work on exciting projects and events across the globe.
- Why this job: Make a real impact in international education while showcasing your creativity.
- Qualifications: Experience in content creation, strong copywriting, and design skills required.
The predicted salary is between 26000 - 32000 £ per year.
Academic Families is a specialist international education consultancy helping families find the right UK and international boarding school for their children. We work globally and in particular across SE Asia, LATAM, and East Africa, supporting students and families through every step of their admissions and UK guardianship journey.
We're looking for a talented content creator to join our small, busy marketing team; someone who loves crafting compelling copy and campaigns, and has the design skills to bring content to life visually.
The opportunity
This is a content-first role at the heart of Academic Families' marketing. You'll write copy, manage social media, create visuals and video content, run email campaigns, and maintain our WordPress website; producing content that reaches and engages international families across SE Asia, LATAM, and East Africa. You'll report to the Marketing Manager and work closely alongside our Content and Design Apprentice; collaborating daily on content, design, and events, and supporting their practical development on the job.
What you'll do
- Write compelling copy across all formats; blogs, web pages, email newsletters, social posts, event materials, and campaign content
- Manage Academic Families' social media platforms (Facebook, Instagram, LinkedIn) including content calendar, posting, video content, and engagement
- Maintain and update our WordPress website with a focus on AEO, SEO, and user experience
- Create digital and print marketing collateral using Canva and/or Adobe Creative Suite
- Develop, monitor, and refine email marketing campaigns
- Support the Boarding Schools Expo in Kenya and other key events
- Track content performance and share insights with the Marketing Manager
What we're looking for
- Experience in a content, digital marketing, or communications role
- Strong copywriting skills with a portfolio across multiple formats
- Proficiency in Canva and/or Adobe Creative Suite to a working level that supports content production
- Experience managing social media platforms professionally
- Organised, detail-oriented, and able to juggle multiple projects and deadlines
- Familiarity with WordPress, HubSpot, Google Analytics, or AEO/SEO principles is a bonus
- Video creation or editing experience is a plus
An interest in international education or working in a global context
Why Academic Families?
- A varied, genuinely international role; your content reaches families across the world
- A supportive team with room to develop your skills
- Salary £26,000 — £32,000, Edinburgh-based
- A friendly, close-knit company where your creativity makes a real difference
Apply via LinkedIn Easy Apply. We’d love to hear from you.
Marketing Content and Design Executive employer: Academic Families
Academic Families is an excellent employer, offering a dynamic and supportive work environment in the heart of Edinburgh. As a Marketing Content and Design Executive, you'll have the opportunity to develop your skills while creating impactful content that resonates with international families. With a focus on employee growth and a close-knit team culture, your creativity will truly make a difference in our mission to guide students through their educational journeys.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Content and Design Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially in content creation and design. Make sure it’s easily accessible online, so hiring managers can see what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Academic Families, and express your interest. A friendly email can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching the company and its culture. Be ready to discuss how your skills in copywriting, social media management, and design can help them reach international families. Show them you’re the perfect fit!
We think you need these skills to ace Marketing Content and Design Executive
Some tips for your application 🫡
Show Off Your Copywriting Skills:Make sure to include samples of your best copywriting work. We want to see how you craft compelling content across different formats, so don’t hold back on showcasing your creativity!
Highlight Your Design Experience:Since this role involves creating visuals, let us know about your experience with Canva or Adobe Creative Suite. Share any projects where you've brought content to life visually – we love seeing that flair!
Be Social Media Savvy:We’re keen on candidates who can manage social media like a pro. Mention any relevant experience you have in handling platforms like Facebook, Instagram, and LinkedIn, and how you’ve engaged audiences effectively.
Keep It Organised and Relevant:As we juggle multiple projects, it’s important to show us your organisational skills. Tailor your application to highlight your ability to manage deadlines and projects efficiently. And remember, apply through our website for the best chance!
How to prepare for a job interview at Academic Families
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best copy across various formats. Be ready to discuss the thought process behind each piece and how it aligns with the target audience, especially international families.
✨Familiarise Yourself with Their Platforms
Before the interview, take some time to explore Academic Families' social media and website. Understand their tone, style, and the type of content they produce. This will help you demonstrate your knowledge and show how you can contribute.
✨Bring Your Design A-Game
Since this role involves design, prepare a few examples of your work using Canva or Adobe Creative Suite. Be ready to discuss how you approach visual storytelling and how it complements your written content.
✨Prepare Questions About Their Marketing Strategy
Think of insightful questions regarding their current marketing campaigns or content strategies. This shows your genuine interest in the role and helps you understand how you can fit into their team and contribute effectively.
