At a Glance
- Tasks: Lead marketing strategy and manage a dynamic in-house team for a premium consultancy.
- Company: Join Academic Families, a leader in guardianship and admissions for UHNW families.
- Benefits: Competitive salary, flexible working arrangements, and opportunities for professional growth.
- Other info: Fast-paced environment with the chance to shape marketing strategies across multiple regions.
- Why this job: Make a real impact in a unique sector while working with global audiences.
- Qualifications: 10+ years in marketing leadership, ideally with experience in education or professional services.
The predicted salary is between 59576 - 70089 £ per year.
Academic Families needs senior marketing leadership to build and run the function day to day: developing strategy alongside the Head of Business Development, and managing and developing a small in-house team.
The role requires credibility marketing to global, international UHNW families, and a working understanding of both the education sector and services-based/consultancy business models.
Key Responsibilities
- Assess current marketing capability, determine what the team needs, and recruit to fill any gaps; manage and develop the team including workload planning, coaching, and performance.
- Develop marketing strategy jointly with the Head of Business Development, aligned to regional growth priorities across SE Asia, LATAM and Africa.
- Own positioning and brand for a premium, relationship-led guardianship and admissions consultancy serving UHNW international families.
- Set and oversee the content and demand-generation plan, executed through the team's Hub Spot capability.
- Direct design output and brand consistency via the Design Apprentice, in line with brand standards.
- Translate business priorities into marketing plans and campaign calendars.
- Report on marketing performance to the MD, connecting activity to pipeline and revenue outcomes.
- High degree of Hub Spot automation and use across BD and Marketing functions
Experience required
- Proven marketing leadership experience, ideally at CMO / Head of Marketing level, including managing and developing a small team.
- Direct experience marketing to global/international UHNW audiences — understands the discretion, trust-building and relationship dynamics this requires.
- Experience in education and/or professional services marketing; international schools, boarding, admissions or guardianship experience is a strong plus.
- Comfortable operating fractionally — able to embed quickly, work autonomously, and prioritise without full-time presence.
- Working fluency with Hub Spot (or equivalent CRM/marketing automation) sufficient to direct and quality-check the team's or 3 rd party consultant’s / output.
Qualifications
- Bachelor's degree or equivalent experience in Marketing
- 10+ years' in digital marketing
- Excellent written and verbal communication skills
- Excellent multitasking and project management skills
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We think you need these skills to ace Fractional Head of Marketing
Marketing Strategy Development
Team Management
Coaching and Performance Development
Brand Positioning
Content and Demand Generation Planning
HubSpot Proficiency
Marketing Performance Reporting
