At a Glance
- Tasks: Lead and develop marketing strategies for a premium consultancy serving UHNW families.
- Company: Join Academic Families, a leader in guardianship and admissions consultancy.
- Benefits: Flexible working hours, competitive salary, and opportunities for professional growth.
- Other info: Work autonomously in a fast-paced environment with a focus on international markets.
- Why this job: Make a real impact in a dynamic role with global reach and influence.
- Qualifications: 10+ years in digital marketing with proven leadership experience.
The predicted salary is between 80000 - 100000 £ per year.
Academic Families needs senior marketing leadership to build and run the function day to day: developing strategy alongside the Head of Business Development, and managing and developing a small in-house team.
The role requires credibility marketing to global, international UHNW families, and a working understanding of both the education sector and services-based/consultancy business models.
Key Responsibilities Assess current marketing capability, determine what the team needs, and recruit to fill any gaps; manage and develop the team including workload planning, coaching, and performance.
Develop marketing strategy jointly with the Head of Business Development, aligned to regional growth priorities across SE Asia, LATAM and Africa.
Own positioning and brand for a premium, relationship-led guardianship and admissions consultancy serving UHNW international families.
Set and oversee the content and demand-generation plan, executed through the team's Hub Spot capability.
Direct design output and brand consistency via the Design Apprentice, in line with brand standards.
Translate business priorities into marketing plans and campaign calendars.
Report on marketing performance to the MD, connecting activity to pipeline and revenue outcomes.
High degree of Hub Spot automation and use across BD and Marketing functions Experience required Proven marketing leadership experience, ideally at CMO / Head of Marketing level, including managing and developing a small team.
Direct experience marketing to global/international UHNW audiences — understands the discretion, trust-building and relationship dynamics this requires.
Experience in education and/or professional services marketing; international schools, boarding, admissions or guardianship experience is a strong plus.
Comfortable operating fractionally — able to embed quickly, work autonomously, and prioritise without full-time presence.
Working fluency with Hub Spot (or equivalent CRM/marketing automation) sufficient to direct and quality-check the team's or 3 rd party consultant’s / output.
Qualifications Bachelor's degree or equivalent experience in Marketing 10+ years' in digital marketing Excellent written and verbal communication skills Excellent multitasking and project management skills #J-18808-Ljbffr
Fractional Head of Marketing in Edinburgh employer: Academic Families
At Academic Families, we pride ourselves on being an exceptional employer that values innovation and collaboration. Our supportive work culture fosters professional growth, offering unique opportunities for leadership development in a dynamic environment focused on serving ultra-high-net-worth families. Located in a vibrant area, we provide our employees with the resources and flexibility needed to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Head of Marketing in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Academic Families and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Academic Families are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Academic Families on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Academic Families. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Fractional Head of Marketing in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Academic Families. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Academic Families:Show us that you’ve done your homework! In your application, briefly mention what you admire about Academic Families’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Academic Families
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Academic Families will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Academic Families, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
