Digital Marketer

Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.

As a digital marketer, you will need to:

• Write and dispatch email and social media marketing campaigns
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Design social media visuals
• Communicate with clients, affiliate networks and affiliate partners
• Conduct market and keyword research
• Contribute to social media engagement and brand awareness campaigns
• Use web analytics software to monitor the performance of client websites and make recommendations for improvement
• Contribute to company and industry blogs and manage e-communications
• Develop and integrate content marketing strategies
• Keep up to date with current digital trends
• Manage the contact database and assist with lead generation activities

Requirements

• Must be fluent in Mandarin
• Strong verbal communication skills for articulating ideas to colleagues and clients
• Excellent written communication skills for producing high quality content
• Attention to detail and accuracy
• The ability to work independently and flexibly
• The capacity to prioritise and work across multiple projects
• The ability to work as part of a team
• Organisational skills with the ability to deliver a high volume of quality work
• Creative skills for contributing new and innovative ideas
• The ability to work well under pressure and meet deadlines
• Networking and analytical skills
• Knowledge of existing and emerging social media platforms