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- Tasks: Manage and optimise our Shopify store while executing exciting marketing campaigns.
- Company: Join a dynamic e-commerce team focused on innovation and growth.
- Benefits: Gain hands-on experience, develop your skills, and enjoy a collaborative work environment.
- Why this job: Be at the forefront of e-commerce and digital marketing, making a real impact.
- Qualifications: Experience with Shopify and a passion for digital marketing are key.
- Other info: Perfect for those looking to kickstart their career in e-commerce!
The predicted salary is between 30000 - 42000 £ per year.
This role ensures the Shopify store is accurate, commercially optimised, visually aligned with the brand, and fully prepared for campaign activity. The postholder will execute promotional setup, landing pages, site merchandising, SEO fundamentals, and email marketing activity, working closely with the Digital Marketing Specialist, Fulfilment & Logistics Operations, Customer Service, and the wider commercial team.
This role is hands-on and detail-focused, ensuring the website remains a high-performing commercial channel and a professional customer-facing platform.
Key Responsibilities
- Shopify Store Operations & Trading: Own the day-to-day operation and trading of the Shopify website. Maintain accurate product listings including titles, descriptions, imagery, variants, pricing and SKU mapping, ensuring products are available for sale within agreed timelines. Manage collections, navigation, on-site merchandising and product visibility to support trading objectives. Ensure the website reflects brand guidelines, campaign messaging and seasonal priorities. Identify and resolve website issues impacting conversion, customer journey, or checkout performance. Work closely with the Buying team to support a competitive product offering.
- Product Listings, Content & Site Hygiene: Create and maintain product listings and product page content within Shopify. Ensure product data supports fulfilment accuracy, customer expectations, and smooth checkout. Maintain consistency across product attributes, metafields, categorisation and tagging. Coordinate with Fulfilment Operations to ensure inventory availability and operational readiness. Flag data issues that could cause complaints, overselling, returns or stock errors.
- Campaign & Promotional Execution (Shopify-Side): Set up and manage promotions, discount codes, bundles and campaign mechanics in Shopify. Build and maintain campaign landing pages and promotional banners. Ensure promotional activity is feasible and aligned with stock availability. Coordinate campaign readiness with Fulfilment Operations and Customer Service. Monitor performance during key trading periods and escalate issues quickly.
- Email Marketing & CRM Execution: Execute email marketing campaigns and retention flows (welcome, abandoned cart, post-purchase). Support segmentation, scheduling and performance monitoring. Ensure communications meet brand tone of voice and quality standards. Work with Digital Marketing to align email activity with campaign priorities. Note: Experience with Klaviyo is preferred but not essential; the right candidate must be able to learn quickly.
- SEO & Website Optimisation: Implement SEO fundamentals across product pages and collections (titles, meta descriptions, URL structure). Support content optimisation to improve organic visibility and search relevance. Maintain high website standards including formatting, spelling, brand consistency and mobile optimisation. Identify opportunities to improve usability, conversion and customer journey performance.
- Cross-Functional Trading Support: Work closely with the Digital Marketing Specialist to support paid media execution through Shopify-side setup. Provide timely updates on website readiness, campaign progress and promotional implementation. Support website trading changes aligned with wider commercial priorities.
- Order Monitoring & Operational Liaison: Monitor Shopify order flow, payment exceptions, cancellations and fulfilment blockers. Escalate fulfilment-related issues to Fulfilment & Logistics Operations promptly. Support Customer Service by providing order context and operational clarity. Maintain accurate internal documentation and handover notes when required.
- Performance Monitoring & Reporting: Monitor Shopify KPIs including revenue, conversion rate, AOV and customer journey performance. Monitor email performance including open rate, click rate and revenue contribution. Provide insights to improve site performance and campaign execution. Support continuous improvement through SOP development and process refinement.
- Customer Service Support: In periods of high workload or operational necessity, this role may support the Customer Service team by responding to customer enquiries using approved templates and policies, ensuring response SLAs and service standards are maintained.
Skills, Experience & Competencies
- Proven experience in Shopify website management, e-commerce trading, or DTC operations.
- Strong working knowledge of Shopify Admin, product setup, promotions and merchandising.
- Understanding of campaign execution, landing pages and customer journey optimisation.
- Experience in email marketing / CRM tools (Klaviyo preferred but not essential).
- Basic understanding of SEO principles and conversion optimisation.
- High attention to detail, strong copy accuracy and visual judgement.
- Ability to work at pace, manage deadlines and execute campaigns reliably.
- Strong communication skills and ability to work cross-functionally.
Shopify E-Commerce and Digital Marketing Executive employer: AC Fashion Ltd
Contact Detail:
AC Fashion Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopify E-Commerce and Digital Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce and digital marketing space, especially those who work with Shopify. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your Shopify projects or any digital marketing campaigns you've worked on. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Be proactive! If you see a company you're keen on, don’t wait for them to post a job. Send them a message expressing your interest and how you can help with their Shopify store. It shows initiative and could land you an interview!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in e-commerce and digital marketing. Join online courses or webinars related to Shopify and SEO. This not only boosts your knowledge but also makes you more attractive to employers.
We think you need these skills to ace Shopify E-Commerce and Digital Marketing Executive
Some tips for your application 🫡
Show Off Your Shopify Skills: Make sure to highlight your experience with Shopify in your application. We want to see how you've managed product listings, promotions, and overall site performance. The more specific you are, the better!
Be Detail-Oriented: This role is all about the details, so don’t shy away from showcasing your attention to detail. Whether it’s about product descriptions or SEO fundamentals, let us know how you ensure everything is spot on.
Tailor Your Application: Take a moment to tailor your application to our job description. Mention how your skills align with the responsibilities listed, especially around email marketing and campaign execution. We love seeing candidates who take the time to connect the dots!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at AC Fashion Ltd
✨Know Your Shopify Inside Out
Make sure you’re well-versed in Shopify’s features and functionalities. Familiarise yourself with product listings, promotions, and SEO basics. Being able to discuss specific examples of how you've optimised a Shopify store will show your hands-on experience.
✨Showcase Your Marketing Savvy
Prepare to talk about your experience with email marketing and CRM tools, especially if you’ve used Klaviyo. Bring examples of successful campaigns you’ve executed and be ready to discuss how you measure their performance.
✨Demonstrate Attention to Detail
This role requires a keen eye for detail, so be prepared to discuss how you ensure accuracy in product listings and site content. You might even want to bring a checklist or process you use to maintain high standards in your previous roles.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated with others. Highlight your communication skills and how you’ve navigated challenges in a team setting to achieve common goals.
