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- Tasks: Manage and optimise our Shopify store for maximum performance and customer engagement.
- Company: Join a dynamic e-commerce team focused on innovation and growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Be at the forefront of e-commerce and digital marketing, making a real impact.
- Qualifications: Experience with Shopify and a passion for digital marketing are essential.
- Other info: Fast-paced environment with plenty of room for creativity and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
This role ensures the Shopify store is accurate, commercially optimised, visually aligned with the brand, and fully prepared for campaign activity. The postholder will execute promotional setup, landing pages, site merchandising, SEO fundamentals, and email marketing activity, working closely with the Digital Marketing Specialist, Fulfilment & Logistics Operations, Customer Service, and the wider commercial team. This role is hands-on and detail-focused, ensuring the website remains a high-performing commercial channel and a professional customer-facing platform.
Key Responsibilities
- Shopify Store Operations & Trading
- Own the day-to-day operation and trading of the Shopify website.
- Maintain accurate product listings including titles, descriptions, imagery, variants, pricing and SKU mapping, ensuring products are available for sale within agreed timelines.
- Manage collections, navigation, on-site merchandising and product visibility to support trading objectives.
- Ensure the website reflects brand guidelines, campaign messaging and seasonal priorities.
- Identify and resolve website issues impacting conversion, customer journey, or checkout performance.
- Work closely with the Buying team to support a competitive product offering.
- Product Listings, Content & Site Hygiene
- Create and maintain product listings and product page content within Shopify.
- Ensure product data supports fulfilment accuracy, customer expectations, and smooth checkout.
- Maintain consistency across product attributes, metafields, categorisation and tagging.
- Coordinate with Fulfilment Operations to ensure inventory availability and operational readiness.
- Flag data issues that could cause complaints, overselling, returns or stock errors.
- Campaign & Promotional Execution (Shopify-Side)
- Set up and manage promotions, discount codes, bundles and campaign mechanics in Shopify.
- Build and maintain campaign landing pages and promotional banners.
- Ensure promotional activity is feasible and aligned with stock availability.
- Coordinate campaign readiness with Fulfilment Operations and Customer Service.
- Monitor performance during key trading periods and escalate issues quickly.
- Email Marketing & CRM Execution
- Execute email marketing campaigns and retention flows (welcome, abandoned cart, post-purchase).
- Support segmentation, scheduling and performance monitoring.
- Ensure communications meet brand tone of voice and quality standards.
- Work with Digital Marketing to align email activity with campaign priorities.
- SEO & Website Optimisation
- Implement SEO fundamentals across product pages and collections (titles, meta descriptions, URL structure).
- Support content optimisation to improve organic visibility and search relevance.
- Maintain high website standards including formatting, spelling, brand consistency and mobile optimisation.
- Identify opportunities to improve usability, conversion and customer journey performance.
- Cross-Functional Trading Support
- Work closely with the Digital Marketing Specialist to support paid media execution through Shopify-side setup.
- Provide timely updates on website readiness, campaign progress and promotional implementation.
- Support website trading changes aligned with wider commercial priorities.
- Order Monitoring & Operational Liaison
- Monitor Shopify order flow, payment exceptions, cancellations and fulfilment blockers.
- Escalate fulfilment-related issues to Fulfilment & Logistics Operations promptly.
- Support Customer Service by providing order context and operational clarity.
- Maintain accurate internal documentation and handover notes when required.
- Performance Monitoring & Reporting
- Monitor Shopify KPIs including revenue, conversion rate, AOV and customer journey performance.
- Monitor email performance including open rate, click rate and revenue contribution.
- Provide insights to improve site performance and campaign execution.
- Support continuous improvement through SOP development and process refinement.
- Customer Service Support
- In periods of high workload or operational necessity, this role may support the Customer Service team by responding to customer enquiries using approved templates and policies, ensuring response SLAs and service standards are maintained.
Skills, Experience & Competencies
- Proven experience in Shopify website management, e-commerce trading, or DTC operations.
- Strong working knowledge of Shopify Admin, product setup, promotions and merchandising.
- Understanding of campaign execution, landing pages and customer journey optimisation.
- Experience in email marketing / CRM tools (Klaviyo preferred but not essential).
- Basic understanding of SEO principles and conversion optimisation.
- High attention to detail, strong copy accuracy and visual judgement.
- Ability to work at pace, manage deadlines and execute campaigns reliably.
- Strong communication skills and ability to work cross-functionally.
Shopify E-Commerce and Digital Marketing Executive in Hammersmith employer: AC Fashion Ltd
Contact Detail:
AC Fashion Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopify E-Commerce and Digital Marketing Executive in Hammersmith
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce and digital marketing space, especially those who work with Shopify. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your Shopify projects or any digital marketing campaigns you've executed. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of SEO and email marketing. Be ready to discuss how you would optimise a Shopify store or execute a campaign. We want to see your passion and expertise shine through!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Shopify E-Commerce and Digital Marketing Executive in Hammersmith
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Shopify E-Commerce and Digital Marketing Executive role. Highlight your experience with Shopify, e-commerce trading, and any relevant digital marketing skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with our needs. Be sure to mention any specific experiences that relate to managing Shopify stores or executing marketing campaigns.
Showcase Your Attention to Detail: Since this role is all about accuracy and detail, make sure your application reflects that. Check for typos, formatting issues, and ensure everything is clear and professional. We appreciate candidates who take pride in their work!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at AC Fashion Ltd
✨Know Your Shopify Inside Out
Make sure you’re familiar with the ins and outs of Shopify. Brush up on how to manage product listings, promotions, and site merchandising. Being able to discuss specific features or tools you've used will show that you're ready to hit the ground running.
✨Showcase Your Digital Marketing Savvy
Prepare examples of past campaigns you've executed, especially those involving email marketing or SEO. Be ready to discuss how you’ve optimised customer journeys and improved conversion rates. This will demonstrate your hands-on experience and strategic thinking.
✨Be Detail-Oriented
Since this role is all about accuracy and attention to detail, come prepared to talk about how you ensure quality in your work. Share specific instances where your attention to detail made a difference, whether it was catching errors or enhancing user experience.
✨Collaborate Like a Pro
This position requires working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Highlight how you’ve effectively communicated and coordinated with others to achieve common goals, especially in fast-paced environments.
