At a Glance
- Tasks: Lead sales strategy and execution for home and commercial security products.
- Company: Join ABUS UK Ltd, a global leader in innovative security solutions.
- Benefits: Competitive salary, career growth, and a chance to make a real impact.
- Other info: Collaborative environment with opportunities to drive significant business growth.
- Why this job: Shape the future of security with a dynamic team and strategic vision.
- Qualifications: Proven experience in senior sales leadership within the security or DIY sectors.
The predicted salary is between 80000 - 100000 € per year.
ABUS UK Ltd is a wholly-owned subsidiary of ABUS August Bremicker Söhne KG, a global leader in security solutions. Since 1924, ABUS has been committed to delivering high-quality, reliable, and innovative security products for homes, businesses, and mobile users - guided by our mission statement to 'make life a little safer'. Known for German engineering excellence, ABUS blends robust materials with user-friendly designs for a wide range of mechanical and electronic security solutions. Operating globally, ABUS leverages its international network of production facilities to meet the evolving needs of diverse markets. The ABUS group employs approximately 4,000 people worldwide and continues to set industry standards for premium security solutions.
The Sales and Marketing Director for the HaSi (Home & Commercial Security) Division is responsible for leading the sales strategy and execution across key channels including DIY/retail, merchants, locksmiths and project/specification business. The role is focused on growing these segments, managing key accounts, and identifying new opportunities for sustainable and profitable growth, while ensuring marketing activities are aligned to support sales and brand goals.
Key Responsibilities- Lead the HaSi sales team to deliver growth across all key channels: DIY/Retail, Etail, Distribution, Merchants, Industry & Safety, Locksmiths and project/specification.
- Develop and implement strategic sales plans that align with business goals and market opportunities.
- Build and manage strong relationships with key accounts.
- Drive new business development, with a focus on unlocking growth in underdeveloped or emerging segments.
- Collaborate with internal teams to ensure customer service, operations, and marketing align with sales activity.
- Build and execute a sales plan to deliver projects through specification, tendering, and contractor engagement.
- Monitor performance and provide regular updates to the MD & SLT, including sales reporting and market insights.
- Oversee the marketing strategy for the HaSi Division, ensuring it aligns with commercial goals and strengthens brand presence.
- Support the delivery of marketing campaigns, trade promotions, and retail engagement initiatives.
- Sales Team and Marketing Exec – HaSi Division.
- Key Accounts.
- Locksmith Partners.
- Internal teams including Operations, Customer Service, and Marketing.
- HaSi sales and marketing teams at our KG Headquarters.
- Experience in a senior sales leadership role, within home security, hardware, and trade/DIY sectors.
- Strategic mindset with the ability to identify and convert commercial opportunities.
- Understanding of specification selling and project-based sales processes.
- Strong understanding of marketing principles and how to support sales through effective campaigns.
- Excellent stakeholder management and communication skills.
- Ability to lead and inspire a sales team to achieve ambitious goals.
Sales & Marketing Director (HaSi) in Portishead employer: ABUS UK & Ireland
ABUS UK Ltd is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong commitment to employee growth, we provide ample opportunities for professional development and career advancement within the global security solutions industry. Our supportive culture, combined with competitive benefits and a focus on work-life balance, makes ABUS a rewarding place to build a meaningful career in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Director (HaSi) in Portishead
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and join relevant online groups. The more people you know, the better your chances of landing that Sales & Marketing Director role.
✨Tip Number 2
Showcase your expertise! Create a personal brand on platforms like LinkedIn. Share insights about sales strategies and marketing trends in the home security sector to position yourself as a thought leader.
✨Tip Number 3
Prepare for interviews by researching ABUS and its competitors. Understand their products and market positioning so you can discuss how your experience aligns with their goals and how you can drive growth in the HaSi division.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the ABUS team.
We think you need these skills to ace Sales & Marketing Director (HaSi) in Portishead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales & Marketing Director role. Highlight your experience in sales leadership, especially in home security or DIY sectors, and showcase how you've driven growth in previous roles.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've developed strategic sales plans and built strong relationships with key accounts in the past.
Showcase Your Strategic Mindset:In your application, emphasise your strategic mindset. We want to see how you identify and convert commercial opportunities, so include any relevant achievements that demonstrate this skill.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ABUS UK & Ireland
✨Know Your Stuff
Make sure you’re well-versed in ABUS's products and their unique selling points. Familiarise yourself with the home security market, especially trends in DIY and retail sectors. This will show your genuine interest and help you answer questions confidently.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led sales teams in the past. Highlight specific strategies you implemented that resulted in growth. Be ready to discuss how you inspire and motivate your team to achieve ambitious goals.
✨Understand the Market
Research the competitive landscape and be prepared to discuss how ABUS can leverage its strengths to capture new opportunities. Think about potential challenges in the market and how you would address them as the Sales & Marketing Director.
✨Align Marketing with Sales
Be ready to talk about how you would ensure marketing activities support sales goals. Share ideas for campaigns or initiatives that could enhance brand presence and drive sales in the HaSi division. This shows you understand the importance of collaboration between teams.
