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- Tasks: Lead marketing projects to boost energy efficiency awareness and generate leads.
- Company: Join Absolute Energy Solutions, a trusted partner in energy efficiency across Massachusetts.
- Benefits: Enjoy flexible hours, health insurance, paid time off, and growth opportunities.
- Why this job: Make a real impact on energy savings while working in a dynamic team environment.
- Qualifications: 3+ years in marketing, preferably in home services; experience with Mass Save is a plus.
- Other info: Be part of a mission-driven company focused on sustainability and community support.
The predicted salary is between 42000 - 84000 £ per year.
Absolute Energy Solutions, a Mass Save Partner, is seeking an experienced, outgoing, and highly motivated Marketing Director / Manager earning $70,000+ annually to oversee the company’s marketing projects. The ideal candidate will work with the team to brainstorm ideas, implement plans through research and data analysis in the insulation, weatherization, and energy efficiency services space, and develop new marketing strategies focused on increasing lead volume.
As our Marketing Director / Manager , you will be responsible for generating leads and brand awareness among Massachusetts homeowners and renters for energy efficiency incentives and no-cost assessments from the Mass Save program. You will lead all marketing channels and collaborate closely with Sales and Customer Service teams to grow revenue.
Essential Job Functions/Responsibilities:
- Drive awareness and leads for energy assessments among Massachusetts homeowners and renters
- Reach and exceed monthly marketing and sales targets
- Follow proven marketing and sales processes to meet goals within deadlines
- Develop advertising campaigns across all platforms and cultivate leads
- Increase lead volume while maintaining ROI
- Develop and order marketing materials and collateral
- Create campaigns to generate inbound interest and leads through networking and relationship building
- Conduct marketing research, monitor industry trends and competitors’ tactics
- Enhance digital and field marketing campaigns
- Inspire the AES team to maintain consistent messaging
- Stay updated on industry trends and best practices in insulation and energy efficiency
- Perform other duties as assigned
Qualifications:
- 3+ years of experience as a marketing leader, preferably in residential home services or construction, with B2C marketing experience
- 1+ years of experience with the Mass Save program or similar
- Experience managing a marketing agency
- Proficiency in marketing channels, especially PPC, SEO, and direct mail
- Knowledge of AdWords and Google Analytics; certification preferred
- Graphic design skills preferred
- Experience working with high-volume sales teams
- Experience with Salesforce CRM preferred
- Strong communication, organizational, and time management skills
- Self-motivated with the ability to work independently or in a team
- Excellent interpersonal skills: patience, humor, helpfulness
- Ability to manage multiple tasks and deadlines
- Consent to background check and drug screening
Benefits:
- Flexible work schedule
- Health, Dental, and Vision insurance
- FSA and HSA options
- Life insurance and Short-Term Disability
- Paid time off & holidays
- Lead generation bonuses
- Training and growth opportunities
- Referral programs
About Absolute Energy Solutions:
Absolute Energy Solutions, a proud Mass Save Partner, helps homeowners reduce energy costs with offices in Methuen and Sutton, serving various regions in Massachusetts. We are committed to providing affordable, reliable energy-efficient solutions through our team of certified specialists, weatherization installers, and customer service representatives, starting with no-cost home energy assessments and continuing through insulation, weatherization, HVAC, and window upgrades.
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Marketing Director employer: Absolute Energy Solutions
Contact Detail:
Absolute Energy Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Familiarise yourself with the Mass Save program and its benefits. Understanding the specifics of this initiative will not only help you in interviews but also demonstrate your commitment to the role and the company's mission.
✨Tip Number 2
Network with professionals in the energy efficiency sector, especially those who have experience with residential home services. Building relationships can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Stay updated on the latest marketing trends, particularly in digital marketing channels like PPC and SEO. Being knowledgeable about current strategies will position you as a forward-thinking candidate who can drive innovative campaigns.
✨Tip Number 4
Prepare to discuss specific marketing campaigns you've led in the past, focusing on measurable outcomes. Highlighting your ability to generate leads and increase brand awareness will resonate well with the hiring team.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in residential home services or construction. Emphasise your B2C marketing experience and any specific achievements related to lead generation and brand awareness.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for energy efficiency and your understanding of the Mass Save program. Mention how your skills align with the responsibilities outlined in the job description, particularly in driving leads and developing marketing strategies.
Showcase Relevant Skills: In your application, highlight your proficiency in marketing channels such as PPC, SEO, and direct mail. If you have experience with tools like AdWords and Google Analytics, make sure to mention it, as well as any graphic design skills you possess.
Demonstrate Team Collaboration: Since the role involves working closely with Sales and Customer Service teams, provide examples of past experiences where you successfully collaborated with other departments to achieve marketing goals. This will show your ability to work effectively in a team environment.
How to prepare for a job interview at Absolute Energy Solutions
✨Know Your Audience
Research Absolute Energy Solutions and understand their mission, values, and the Mass Save program. Tailor your responses to show how your experience aligns with their goals, especially in energy efficiency and residential services.
✨Showcase Your Marketing Expertise
Prepare to discuss specific marketing strategies you've implemented in the past, particularly in B2C environments. Highlight your experience with PPC, SEO, and direct mail campaigns, and be ready to share measurable results from your previous roles.
✨Demonstrate Leadership Skills
As a Marketing Director, you'll need to inspire and lead a team. Be prepared to share examples of how you've successfully managed teams, collaborated with sales and customer service, and driven results through effective communication and motivation.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current marketing strategies, challenges they face, and how they measure success. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
