At a Glance
- Tasks: Build and scale influencer partnerships to drive brand growth and community engagement.
- Company: Join Absolute Collagen, the UK's leading liquid collagen supplement brand.
- Benefits: Competitive salary, wellness perks, and a vibrant team culture.
- Other info: Exciting opportunity for career growth in a dynamic, collaborative environment.
- Why this job: Shape the future of influencer marketing in a fast-growing wellness brand.
- Qualifications: 3+ years in influencer marketing or talent partnerships; strong communication skills.
The predicted salary is between 40000 - 50000 € per year.
Company Overview
Absolute Collagen is the UK's best-selling liquid collagen supplement and a fast-growing wellness brand operating at the intersection of beauty, health and nutrition. Founded in 2017 by Maxine and Darcy Laceby, the business has built a highly engaged community of over 60,000 subscribers within a subscription-first, multichannel model. The brand is built around its core platform, Age Powerfully, celebrating confidence and vitality at every stage of life. Backed by private equity investor Livingbridge, the business has also been a Certified B Corporation since 2023, focused on its next phase of growth. Brand engagement, customer advocacy and community-led growth sit at the heart of that strategy.
Why This Role Exists
This role exists to build and scale a high-performing influencer and creator marketing function that drives brand growth, community engagement, and measurable commercial impact. As Influencer Marketing Manager, you will lead the development of long-term creator and brand partner relationships, expand our gifting and seeding strategy, grow our affiliate creator community, and drive the production of high-performing UGC and creator-led TikTok content. Sitting at the intersection of brand, social, community, and performance marketing, this role is critical in connecting influencer activity to wider business objectives — ensuring creator partnerships not only strengthen brand presence and engagement, but also contribute to scalable growth and ROI.
Role Impact
- Build Scalable Creator Partnerships: Drive and grow a high-performing influencer and brand partner network that strengthens brand visibility, advocacy and long-term community engagement.
- Grow Commercial Influencer Performance: Scale gifting, seeding and affiliate activity to deliver measurable ROI, earned reach and creator-led revenue opportunities across key social platforms.
- Elevate Content & Social Impact: Support the creation of high-performing UGC and creator-led TikTok content that aligns with brand positioning, social trends and paid performance objectives.
- Strengthen Cross-Functional Collaboration: Act as a key connector across PR, social, paid and community teams to ensure influencer activity supports wider brand and marketing goals.
- Shape the Future of Influencer Marketing: Play a central role in evolving and scaling Absolute Collagen’s influencer marketing function during an exciting period of brand growth.
What Success Looks Like (12 Months)
- Built and nurtured a strong network of long-term brand partners, influencers and affiliate creators who consistently deliver high-quality, on-brand content and advocacy.
- Successfully scaled the influencer gifting, seeding and affiliate programmes, increasing creator engagement, earned reach and measurable ROI across key social platforms.
- Delivered a consistent pipeline of high-performing UGC and creator-led TikTok content that supports both brand awareness and paid social performance objectives.
- Established efficient processes for creator management, briefing, reporting and campaign delivery, ensuring projects run smoothly and collaboratively across teams and agency partners.
- Used performance insights, creator trends and campaign reporting to continuously optimise influencer activity and contribute to the wider growth of the Absolute Collagen brand.
Key Responsibilities
- Brand Partner Management: Support our PR agency in identifying, sourcing and contracting long-term brand partners and ambassadors. Manage day-to-day relationships with long-term talent and their management teams. Coordinate content approvals, timelines and deliverables. Track and report on partnership performance and campaign results. Lead briefing processes for brand partner content production across brand shoots. Ensure all talent partnerships align with the Absolute Collagen brand “Age Powerfully” positioning and “Proven. Pure. Powerful” product positioning.
- Influencer Seeding & Gifting Programme: Own and scale our influencer seeding programme across Instagram, TikTok and emerging platforms. Identify relevant creators and manage outreach and relationship-building. Coordinate gifting logistics, briefing documents and creator communications. Manage gifting and discount code tracking. Monitor influencer content and compile campaign reporting and insights. Continuously optimise seeding performance, creator quality and earned reach.
- Collagen Collective Affiliate Programme: Work closely with the Community Manager to scale our Collagen Collective affiliate programme. Manage affiliate creator onboarding, briefing and ongoing communications. Coordinate product seeding, gifting and affiliate code creation. Build strong creator relationships to encourage consistent advocacy and content generation. Track affiliate performance, ROI and creator output. Identify opportunities to grow engagement, retention and creator advocacy within the programme.
- UGC & Paid Social Support: Brief and source UGC creators for paid social campaigns. Manage creator deliverables and ensure content aligns with performance marketing objectives. Coordinate reporting and performance feedback on UGC assets. Work closely with the Paid Social team to identify high-performing creative trends and content needs.
- TikTok Influencer & Agency Support: Support our TikTok agency with influencer briefing and content management. Ensure TikTok creator content aligns with always-on campaign objectives and brand tone of voice. Help bridge the gap between in-house influencer outreach and TikTok agency.
Experience & Capability
The successful candidate will bring:
- 3+ years’ experience in influencer marketing, talent partnerships, PR or creator management.
- Strong understanding of influencer marketing across all social channels.
- Experience managing gifting/seeding and affiliate programmes.
- Excellent relationship management and communication skills.
- Highly organised with strong project management capabilities.
- Commercially aware and confident reporting on campaign performance.
- Passionate about beauty, wellness and creator culture.
- Comfortable working cross-functionally with PR, social, paid and community teams.
- Experience using influencer or affiliate platforms is a plus.
Influencer Marketing Manager in Birmingham employer: Absolute Collagen
Absolute Collagen is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. With a focus on employee growth, the company provides ample opportunities for professional development within the fast-paced wellness industry. Located in the UK, employees benefit from being part of a certified B Corporation, ensuring a commitment to social and environmental responsibility while working alongside a passionate team dedicated to empowering individuals to age powerfully.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with influencers, creators, and industry folks. Attend events, join online communities, and don’t be shy about sliding into DMs. Building relationships is key to landing that Influencer Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer campaigns, UGC content, and any successful partnerships you've managed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay on top of trends! Keep an eye on the latest social media trends and influencer marketing strategies. Being knowledgeable about what's hot right now will make you stand out as a candidate who’s ready to drive brand growth.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who are eager to join our team. Make sure to tailor your application to highlight how your experience aligns with our goals at Absolute Collagen.
We think you need these skills to ace Influencer Marketing Manager in Birmingham
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for influencer marketing and the beauty/wellness industry. Share your experiences and why you’re excited about joining Absolute Collagen. A genuine passion can really make your application stand out!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in influencer marketing, talent partnerships, and community engagement. We want to see how your skills align with our goals at Absolute Collagen.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. Clarity is key!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at Absolute Collagen
✨Know Your Influencers
Before the interview, research the influencers and creators that Absolute Collagen has worked with. Understand their style, audience, and how they align with the brand's values. This will show your genuine interest in the role and help you discuss potential partnerships.
✨Showcase Your Strategy Skills
Be prepared to discuss specific strategies you've used in previous roles to grow influencer networks or improve engagement. Think about metrics and results you can share that demonstrate your impact on brand visibility and ROI.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle certain situations, like managing a difficult influencer relationship or optimising a campaign. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
✨Align with Brand Values
Familiarise yourself with Absolute Collagen’s core messaging, especially 'Age Powerfully' and 'Proven. Pure. Powerful'. Be ready to discuss how you can embody these values in your influencer marketing strategies and content creation.
