Email Designer in Birmingham

Company Overview

Absolute Collagen is the UK’s best-selling liquid collagen supplement and a fast-growing wellness brand operating at the intersection of beauty, health and nutrition. Founded in 2017, the business has built a highly engaged community of over 60,000 subscribers within a subscription-first, multichannel model. The brand is built around its core platform, Age Powerfully, celebrating confidence and vitality at every stage of life. This is further brought to life through authentic brand advocacy, including partnerships with ambassadors such as Emma Willis and Katherine Ryan. Now led by CEO Fiona Hope, Absolute Collagen is entering its next phase of growth, with a continued focus on strengthening its brand, customer experience and multichannel presence. The business is B Corp certified and carbon neutral, reflecting its commitment to responsible growth.

Why This Role Exists

Email is one of Absolute Collagen's most powerful owned channels and central to subscriber acquisition, retention, and community building. As the brand continues to grow, the quality and consistency of our email communications must match the pace and quality of the brand’s growth. This role exists to bring specialist design expertise to our email programme, ensuring every email we send is visually stunning, on-brand, and built to convert.

About the Role

As our Email Designer, you’ll join a collaborative, fast-paced team that values creativity, pace and high standards. You’ll own the look, feel and craft of our email communications – designing experiences that are as intelligent as they are beautiful. You’ll bring campaigns and end-to-end customer journeys to life, from brief through to send, helping us engage our audiences with clarity, consistency and speed. With a strong eye for detail, you’ll translate brand guidelines and campaign briefs into compelling email experiences that feel both beautifully executed and distinctly Absolute Collagen. This is a hands-on production role with genuine creative scope.

Role Impact (12–24 months)

• Elevate the visual quality and consistency of all email communications across campaigns, flows and lifecycle journeys
• Build a library of reusable, modular email templates that increase production efficiency and brand coherence
• Contribute to improved email engagement metrics such as open rates, click-through rates and conversion
• Strengthen the brand's premium feel across all owned email touchpoints
• Support the growth of the subscriber base through best-in-class creative execution

What Success Looks Like

• Emails are visually compelling, on-brand and consistently high quality
• A scalable email design system is in place, enabling fast and efficient production
• Creative output is driving measurable improvements in engagement and conversion
• The Brand team views you as a trusted creative partner who elevates every project
• Stakeholders across CRM, Marketing and Brand have a smooth, reliable design process to work within

Key Responsibilities

Design & Production

• Design and build email campaigns, automated flows, and lifecycle communications that are visually excellent and on-brand.
• Create mobile-first, responsive email templates that render perfectly across all major email clients.
• Develop and maintain a library of modular, reusable email components and templates.
• Ensure brand consistency; typography, colour, imagery and tone are standardised across all email touchpoints.
• QA and test emails across devices and email clients before deployment.

Creative Collaboration

• Join creative sessions to visually brainstorm ideas in real time.
• Act as a creative partner - not just a production resource.
• Work closely with the CRM and retention team to understand the purpose and audience of each email.
• Collaborate with the wider Brand team on campaign direction, asset creation and visual storytelling.

Optimisation & Testing

• Contribute creative thinking to A/B and multivariate testing strategies.
• Analyse test results in collaboration with other members of the CRM team and iterate designs based on performance data.
• Stay up to date with what's working across the industry and bring relevant benchmarks and inspiration into team discussions.

Seamless Customer Journeys

• Design emails as part of unified sequences - ensuring visual and narrative consistency across all flows.
• Collaborate with the broader CRM team to ensure design decisions support the story we're telling at each stage of the funnel.

Process & Standards

• Maintain organised design files, assets and documentation for ease of handover and reuse.
• Uphold and evolve Absolute Collagen's email design standards and guidelines.

Experience & Capability

• Proven experience designing high-performing emails for a consumer brand.
• Strong portfolio demonstrating high-quality, on-brand email design.
• Proficiency in email design tools (Figma, Adobe Creative Suite or equivalent).
• Excellent attention to detail and a high bar for visual quality.
• Ability to work at pace in a fast-moving environment and manage multiple concurrent briefs/projects.