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- Tasks: Join us to build and optimise CRM automations for email and SMS in a fast-growing D2C business.
- Company: Absolute Collagen, the Original Collagen Specialists and one of Britain's fastest-growing businesses.
- Benefits: Exciting career growth, collaborative culture, and the chance to make a real impact.
- Why this job: Be at the forefront of CRM strategy in the health and beauty sector with limitless potential.
- Qualifications: Experience with CRM platforms like Klaviyo and strong HTML/CSS skills required.
- Other info: Dynamic environment with opportunities for creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We are Absolute Collagen, the Original Collagen Specialists & Sunday Times 4th Fastest Growing Business in Britain! Come and join us in a world of limitless potential, where absolute possibilities become extraordinary realities. Our values underpin our essence as an Absoluter. Authenticity leads our quest, Collaboration in every test. Entrepreneurial spirits soar, Responsibility at our core. With our values in all we strive, Absolute possibilities come alive.
Overview
We are seeking a hands-on CRM Automation Specialist to support the development and execution of our CRM and retention strategy. Reporting into the Senior CRM Manager, this role will focus on building, maintaining, and optimising automations across email and SMS (scope to expand into additional channels), with a strong emphasis on subscription journeys. This is a delivery-focused role with growing strategic exposure, ideal for someone with solid technical CRM experience who wants to deepen their impact in a fast-growing D2C subscription business within the health and beauty sector.
Key Responsibilities
- CRM Strategy, Automation & Technical Execution: Build, deploy, and optimise automated email and SMS flows (expanding to include other channels, e.g. WhatsApp and DM) using Klaviyo (and subscription platforms such as Recharge), covering the full customer lifecycle from acquisition and onboarding through to retention, churn prevention, and win-back. Support the Senior CRM Manager on CRM strategy, translating briefs and priorities into high-quality, scalable automations. Lead the design and build of new customer journeys and CRM automation flows from scratch to support NPD launches, ensuring seamless lifecycle communication from launch through retention. Maintain and continuously improve existing flows based on performance insights, customer behaviour, and commercial priorities. Write and edit HTML and CSS to customise email templates, improve responsiveness, and maintain brand consistency. Troubleshoot technical issues and optimise emails for deliverability and performance. QA all CRM communications to ensure accuracy, functionality, and deliverability best practices. Support template updates, modular components, and styling improvements within Klaviyo.
- Data, Testing & Optimisation: Build and manage advanced audience segments using customer behaviour, purchase history, and subscription data. Plan and execute A/B and multivariate tests across subject lines, content, timing, channels and automation logic. Monitor and report on CRM performance metrics including open rate, CTR, conversion, churn, and LTV, turning insights into actionable optimisation. Own Klaviyo best practice across execution and deliverability, advising on improvements to drive higher engagement, click-through, and conversion.
- Subscription, Retention & Cross-Functional Collaboration: Optimise key lifecycle journeys including browse abandonment, acquisition, post-purchase, reviews, loyalty, OTPs, reminders, and reactivation. Support churn-reduction and reactivation initiatives for subscription customers, improving save rates and long-term retention. Work closely with CS to identify churn drivers and deliver optimised communications that improve retention and minimise cancellations. Work with Brand and Digital teams to ensure CRM content aligns with tone of voice and brand guidelines. Collaborate with Product, Digital, E-commerce, Tech, Brand, and Insights teams to ensure CRM journeys are optimised and aligned with on-site experience, subscription mechanics, and commercial goals. Translate business and commercial objectives into scalable, customer-centric CRM solutions. Apply best practices specific to D2C subscription models, especially within health and beauty. Stay up to date with CRM, automation, and email development best practices. Contribute ideas and insights to CRM strategy discussions and roadmap planning.
Required Experience & Skills
- Proven experience in a CRM Automation / CRM Specialist role.
- Strong hands-on experience with at least one major CRM/ESP platform (e.g. Klaviyo, Braze, Bloomreach, HubSpot), particularly building and managing automated flows.
- Solid HTML and CSS skills for email development.
- Experience working within a D2C business, ideally subscription.
- Strong analytical skills with the ability to interpret CRM performance data, and experience of using data to drive optimisation.
- Good understanding of lifecycle marketing, customer journeys and automation logic.
- Experience with SMS and / or broader omnichannel CRM strategies.
Desirable
- Experience in the health and beauty D2C sector.
- Familiarity with subscription metrics (LTV, churn, cohorts).
- Good understanding of deliverability best practices and inbox placement.
Personal Attributes
- Comfortable working at pace in a fast-moving environment, with a proactive, self-starter mindset.
- Highly detail-oriented with a strong technical skillset.
- Confident managing multiple priorities while maintaining high execution standards.
- Curious, commercially minded, and driven by continuous improvement.
- Proactive problem solver with a test-and-learn mindset.
- Strong communicator who collaborates effectively across teams.
CRM Automation Specialist in Birmingham employer: Absolute Collagen
Contact Detail:
Absolute Collagen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Automation Specialist in Birmingham
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Absolute Collagen or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your CRM automation work, bring them along to interviews. It’s a great way to demonstrate your hands-on experience and technical know-how.
✨Tip Number 3
Prepare for the interview by understanding their values and how you can contribute. Think about how your experience aligns with their focus on authenticity, collaboration, and responsibility. Be ready to share specific examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Absolute Collagen team.
We think you need these skills to ace CRM Automation Specialist in Birmingham
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about CRM automation and the health and beauty sector. Share why this position at Absolute Collagen is the perfect fit for you.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM automation and any specific platforms you've worked with, like Klaviyo. We love seeing how your skills align with our needs, so don’t hold back on showcasing your technical prowess!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great candidate. Use bullet points if it helps to make your achievements stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Absolute Collagen
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, especially Klaviyo. Brush up on your technical skills, particularly HTML and CSS, as you'll likely be asked to demonstrate your ability to build and optimise automated flows.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive optimisation in previous roles. Bring examples of how you've monitored performance metrics like open rates and conversion rates, and be ready to suggest actionable insights based on those metrics.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve contributed to a team’s success in achieving common goals.
✨Emphasise Your Problem-Solving Mindset
Prepare to discuss challenges you've faced in previous roles and how you approached solving them. This could include troubleshooting technical issues or optimising customer journeys. Show that you're proactive and have a test-and-learn attitude.
