Head of Product Marketing | Edinburgh, UK

Job Description
At Aberdeen, our ambition is to be the UK\’s leading Wealth & Investments group. Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry\’s best talent. Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders, and society.
We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.
Aberdeen comprises three businesses, interactive investor (ii), Investments, and Adviser, each of which focuses on meeting and adapting to our clients\’ evolving needs:

• interactive investor: The UK\’s second largest direct-to-consumer investment platform, enabling individuals in the UK to plan, save, and invest in the way that works for them.
• Adviser: Provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.
• Investments: A specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.

About the role:
This role is responsible for the delivery and implementation of the overall product marketing strategy. Working closely with the Investment and Product Specialists, Investment Desks and Sales teams to develop compelling product messaging and positioning to support sales and marketing across wholesale and institutional channels.
Key responsibilities:

• Support the Head of Investments Capability Marketing in delivering the overall product marketing strategy; ensuring product marketing collateral and the product content pipeline is reflective of commercial positioning.
• Lead the Product Marketing Team to set priorities and ensure ongoing talent development
• Work closely with regional marketing and sales to communicate product marketing content, understand channel specific and regional requirements, and have an overview of the marketing activity across each product franchise.
• Support regional marketing teams across institutional and wholesale channels, PR and sales with priority product focused activity / campaigns. Lead and support delivery for all marketing led product content including:
  • Product marketing collateral including sales tool kits
  • Range/product fund profiles
  • Product sales aids / fund guides
  • Author web pages for asset class/range/product
  • Support standard presentations to position asset classes
  • Support standard product / fund presentations
  • Support production of multimedia content (video/podcast)
  • Author/coordinate short insights and thought leadership in conjunction with Investment Specialists and the Editorial Team

• Manage key stakeholder relationships with investment specialists, the investment desks, CIO teams and Marketing and Sales Heads
• Represent marketing in the launch of new products within their asset class/business area to ensure take-to-market materials are appropriately positioned
• Maintain knowledge of competitor trends and market themes

Candidate requirements:

• Extensive experience within product marketing experience across equities, fixed income and alternatives, ideally within a global asset manager.
• Experience developing and executing full marketing material suites, including positioning, messaging, and technical proof points.
• The right candidate will thrive in a cross-functional, collaborative environment. Working with Product, Investments, Sales, and Marketing teams to drive business outcomes.
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with people at all levels
• Strong understanding of the asset management regulatory framework and related financial promotion compliance.
• Good understanding of the competitive landscape across private and public markets and can demonstrate well-developed strategic thinking with commercial awareness and business acumen.
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards

We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.
Our benefits:
There\’s more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.
When you join us, your reward will be one of the best around. This includes 40 days\’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.
Our business:
Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients\’ changing needs. You can find out more about what we do here.
An inclusive way of working:
Whatever way you like to work, if you have the talent and commitment to join our team, we\’d like to hear from you.
At Aberdeen we\’ve adopted a \’blended working\’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.
An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we\’ll be happy to help.
We\’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.

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