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- Tasks: Lead product marketing strategy and collaborate with teams to create compelling messaging.
- Company: Aberdeen is a leading Wealth & Investments group focused on client-centric solutions.
- Benefits: Enjoy 40 days' leave, 16% pension contribution, private healthcare, and flexible perks.
- Why this job: Join a dynamic team that values collaboration and innovation in a supportive environment.
- Qualifications: Extensive product marketing experience in asset management with strong communication skills required.
- Other info: Embrace a blended working approach and an inclusive culture that values diversity.
The predicted salary is between 43200 - 72000 £ per year.
At Aberdeen, our ambition is to be the UK's leading Wealth & Investments group. Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry's best talent. Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders, and society.
We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.
Aberdeen comprises three businesses, interactive investor (ii), Investments, and Adviser, each of which focuses on meeting and adapting to our clients' evolving needs:
- interactive investor: The UK's second largest direct-to-consumer investment platform, enabling individuals in the UK to plan, save, and invest in the way that works for them.
- Adviser: Provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.
- Investments: A specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.
About the role:
This role is responsible for the delivery and implementation of the overall product marketing strategy. Working closely with the Investment and Product Specialists, Investment Desks and Sales teams to develop compelling product messaging and positioning to support sales and marketing across wholesale and institutional channels.
Key responsibilities:
- Support the Head of Investments Capability Marketing in delivering the overall product marketing strategy; ensuring product marketing collateral and the product content pipeline is reflective of commercial positioning.
- Lead the Product Marketing Team to set priorities and ensure ongoing talent development.
- Work closely with regional marketing and sales to communicate product marketing content, understand channel specific and regional requirements, and have an overview of the marketing activity across each product franchise.
- Support regional marketing teams across institutional and wholesale channels, PR and sales with priority product focused activity / campaigns.
- Lead and support delivery for all marketing led product content including:
- Product marketing collateral including sales tool kits
- Range/product fund profiles
- Product sales aids / fund guides
- Author web pages for asset class/range/product
- Support standard presentations to position asset classes
- Support standard product / fund presentations
- Support production of multimedia content (video/podcast)
- Author/coordinate short insights and thought leadership in conjunction with Investment Specialists and the Editorial Team
Candidate requirements:
- Extensive experience within product marketing experience across equities, fixed income and alternatives, ideally within a global asset manager.
- Experience developing and executing full marketing material suites, including positioning, messaging, and technical proof points.
- The right candidate will thrive in a cross-functional, collaborative environment. Working with Product, Investments, Sales, and Marketing teams to drive business outcomes.
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with people at all levels.
- Strong understanding of the asset management regulatory framework and related financial promotion compliance.
- Good understanding of the competitive landscape across private and public markets and can demonstrate well-developed strategic thinking with commercial awareness and business acumen.
- Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards.
We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.
Our benefits:
There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported. When you join us, your reward will be one of the best around. This includes 40 days' annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits - including gym discounts, season ticket loans and access to an employee discount portal.
Our business:
Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas - our vectors of growth - focused on our clients' changing needs.
An inclusive way of working:
Whatever way you like to work, if you have the talent and commitment to join our team, we'd like to hear from you. At Aberdeen we've adopted a 'blended working' approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.
An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements - for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability - please let us know and we'll be happy to help.
We're committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense - this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.
Head of Product Marketing | Edinburgh, UK employer: abrdn plc
Contact Detail:
abrdn plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing | Edinburgh, UK
✨Tip Number 1
Familiarise yourself with Aberdeen's product offerings and recent market trends. Understanding their specific investment strategies and how they position themselves against competitors will help you articulate your insights during discussions.
✨Tip Number 2
Network with current or former employees of Aberdeen, especially those in product marketing or related fields. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 3
Prepare to discuss your experience with cross-functional collaboration. Since the role requires working closely with various teams, showcasing examples of successful teamwork and communication will demonstrate your fit for the position.
✨Tip Number 4
Stay updated on regulatory changes in asset management and financial promotions. Being knowledgeable about compliance issues will not only show your expertise but also your commitment to maintaining high standards in product marketing.
We think you need these skills to ace Head of Product Marketing | Edinburgh, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly within asset management. Use specific examples that demonstrate your ability to develop and execute marketing strategies.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Aberdeen's mission and values. Discuss how your background aligns with their focus on client service and innovative marketing strategies.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns or improvements in sales figures. This will help illustrate your impact in past positions.
Research the Company: Familiarise yourself with Aberdeen's products and services, as well as their market position. Mentioning specific insights in your application can demonstrate your genuine interest and proactive approach.
How to prepare for a job interview at abrdn plc
✨Understand the Product Marketing Landscape
Before your interview, make sure you have a solid grasp of product marketing within the asset management sector. Familiarise yourself with current trends, competitor strategies, and how Aberdeen positions itself in the market. This knowledge will help you demonstrate your strategic thinking and commercial awareness.
✨Showcase Your Cross-Functional Experience
Highlight your experience working collaboratively across different teams such as Product, Investments, Sales, and Marketing. Prepare examples that illustrate how you've successfully navigated complex organisational structures to achieve business outcomes, as this is crucial for the role.
✨Prepare for Technical Questions
Given the technical nature of the role, be ready to discuss your understanding of equities, fixed income, and alternative investments. You might be asked to explain how you would develop marketing materials or position products effectively, so think through your approach beforehand.
✨Demonstrate Your Communication Skills
Strong communication and presentation skills are essential for this role. Practice articulating your thoughts clearly and confidently. Consider preparing a brief presentation on a relevant topic to showcase your ability to engage stakeholders at all levels during the interview.