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- Tasks: Lead digital engagement strategies and enhance customer experiences using automation and AI.
- Company: Join a fast-paced tech company revolutionising digital connectivity for large enterprises.
- Benefits: Enjoy a remote-first role with a competitive salary and bonus opportunities.
- Why this job: Be part of an evolving Customer Success landscape and shape impactful digital strategies.
- Qualifications: Experience in Digital Customer Success, marketing automation, and a data-driven mindset required.
- Other info: Standalone role with the chance to drive your own strategy in a growing tech environment.
The predicted salary is between 42000 - 84000 £ per year.
We’re seeking a Customer Marketing Manager who has experience of building and executing digital engagement strategies. Think hybrid of Digital CS (Digital-first CSM) & Customer Marketing!
The opportunity: Combing your Marketing and CS/ CX experience, you’ll join a growing, fast-paced tech company shaping the future of digital connectivity for large-enterprise brands. You’ll take ownership of digital engagement strategies, leveraging automation, AI, and data-driven insights to enhance the customer experience. This is a tremendous opportunity to truly own the digital engagement strategy for a profitable technology scale-up.
What you’ll be doing:
- Develop and optimise digital-first customer success programs.
- Enhance onboarding, product adoption, and retention through automation.
- Create engaging content and self-service resources.
- Utilise HubSpot and marketing automation tools to drive customer engagement.
- Use AI and analytics to refine customer interactions.
- Collaborate with internal teams, including Marketing, Sales, and Product, to drive customer success initiatives.
What we’re looking for:
- Proven experience in Digital Customer Success, CX, or a related field – i.e. you’ve built a digital engagement strategy.
- Partner, Affiliate or Customer Marketing experience.
- Strong understanding of automation tools & CRM platforms.
- Experience with HubSpot and/or other customer engagement and marketing automation platforms.
- Data-driven mindset with a passion for optimising customer experiences.
- Comfortable working cross-functionally in a fast-paced environment.
- Experienced working for a technology scale-up.
- Bonus point; Experience within Travel and/or Telecommunications.
- A background of working for a technology firm that’s built on a consumption/ MRR model.
- What will really stand-out is experience of building and owning the strategy, not just executing!
This is somewhat a standalone role initially and therefore you’ll need the skills and capability to drive this.
What’s in it for you? Remote-first opportunity. Salary of £60,000 + additional bonus. Chance to own, influence and shape digital strategies in a growing tech business. Customer Success is evolving and this is the chance to be part of this. Work with a dynamic, collaborative, and forward-thinking team.
Customer Marketing Manager employer: ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses
Contact Detail:
ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital customer success and engagement strategies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our goals during interviews.
✨Tip Number 2
Showcase your experience with automation tools and CRM platforms, especially HubSpot. Be prepared to discuss specific examples of how you've used these tools to enhance customer experiences and drive engagement.
✨Tip Number 3
Network with professionals in the tech industry, particularly those who have experience in customer marketing or digital customer success. Engaging with others in the field can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your data-driven mindset by bringing examples of how you've used analytics to refine customer interactions in previous roles. Highlighting your ability to leverage data will set you apart as a candidate who can truly own the digital engagement strategy.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital customer success and marketing. Focus on specific achievements related to building and executing digital engagement strategies, especially using automation and AI.
Craft a Compelling Cover Letter: In your cover letter, emphasise your passion for optimising customer experiences and your ability to work cross-functionally. Mention any relevant experience with HubSpot or other CRM platforms, and how you can contribute to the company's growth.
Showcase Relevant Experience: When detailing your work history, focus on roles where you developed customer success programs or used data-driven insights to enhance customer interactions. Highlight any experience in technology scale-ups or industries like travel and telecommunications.
Use Keywords from the Job Description: Incorporate keywords from the job description into your application materials. Terms like 'digital engagement strategy', 'automation', 'customer marketing', and 'data-driven mindset' will help your application stand out to hiring managers.
How to prepare for a job interview at ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses
✨Showcase Your Digital Engagement Experience
Be prepared to discuss specific examples of digital engagement strategies you've developed and executed. Highlight how these strategies improved customer success metrics, as this will demonstrate your capability to own the role.
✨Familiarise Yourself with HubSpot and Automation Tools
Since the role requires experience with HubSpot and other marketing automation platforms, make sure you can speak confidently about your proficiency with these tools. Consider discussing any relevant projects where you utilised these platforms to drive customer engagement.
✨Emphasise Your Data-Driven Mindset
Prepare to explain how you've used data and analytics to refine customer interactions in previous roles. This could include examples of how you leveraged insights to optimise customer experiences or improve retention rates.
✨Demonstrate Cross-Functional Collaboration Skills
The role involves working closely with various teams, so be ready to share instances where you've successfully collaborated with marketing, sales, or product teams. Highlight your ability to communicate effectively and drive initiatives across different departments.
