National Sales Manager in Birmingham

Department: Finishing Team

Reports To: National Operations Manager

Location: National with regular travel

Direct Reports: 1 Sales Team leader, 6 Business Development Managers (BDMs) and 2 Technicians

Employment Type: Full-time

Position Purpose

The National Sales Manager (NSM) will lead and develop a high performing sales team to achieve significant growth across the country. This role is responsible for driving the national sales strategy, identifying new opportunities, developing customer relationships, and leading a team of Business Development Managers.

Key Responsibilities

1. Leadership & Team Development

• Lead, coach, and develop a team of 6 Business Development Managers across the country.
• Set clear sales objectives, KPIs, and activity standards aligned with company goals.
• Conduct regular team meetings, one-on-one reviews, and performance evaluations twice a year.
• Foster a culture of accountability, collaboration, and growth with great service.

2. Sales Strategy & Execution

• Develop and execute the national sales plan in line with company objectives.
• Identify new business opportunities and support regional growth with BDM`s.
• Oversee the full sales cycle through the team, ensuring timely follow up and conversion.
• Oversee major client relationships and support BDMs in high‑value accounts.
• Monitor market trends, competitor activity, and regional performance to feedback to the National Operations Manager.
• Provide feedback on marketing and areas of improvement for marketing to drive growth in the area.

3. Financial & Performance Management

• Exceed regional national sales targets.
• Forecast sales growth and opportunities by product type.
• Report regularly to the National Sales Manager on pipeline, performance, and key business insights.
• Analyse sales data to identify improvement areas and growth opportunities.
• Management of customers debtor balances across the country through the BDM`s.
• Regularly review Oxbury accounts with team members and manage credit limits.

4. Customer & Stakeholder Engagement

• Maintain strong relationships with key customers and strategic partners.
• Work with rearing, procurement and finance to ensure customer satisfaction and delivery of excellent service and support to customers.
• Represent the company at regional industry events, trade shows, and networking opportunities.

Key Performance Indicators (KPIs)

• Achievement of sales targets and growth of TB infrastructure.
• Growth in existing accounts and retention of key accounts.
• Performance and engagement of the BDM team including CRM usage, and debt management.
• Reduce wastage of animals out of the programme to 1% or lower.
• Attendance of events and shows to promote the business.
• Less than 5% of customers with debt over 90 days.

Skills & Experience Required

Essential

• Proven track record of managing a field sales or business development sales team.
• Demonstrated success in developing and implementing national sales targets.
• Understanding of UK Agriculture, and the beef industry.
• Strong understanding sales processes, account management, and pipeline management.
• Excellent leadership, coaching, and people management skills.
• Strong commercial acumen and analytical ability.
• Exceptional communication, presentation, and negotiation skills.
• Proficient in CRM and Microsoft Office applications.
• Ability to travel nationally.

Desirable

• Experience within a integrated supply chain.
• Experience of Farm management software
• Understanding of finance for farmers.

Personal Attributes

• Results-driven with a passion for growth and innovation.
• Strategic thinker with hands on approach.
• Collaborative leader who inspires confidence and engagement with their team, leading by example.
• Adaptable, proactive, and solutions oriented in a past paced, evolving environment.
• High integrity and professional credibility.
• Committed to the businesses mission of significant growth and transforming beef farming for a sustainable future.

Remuneration & Benefits

• Competitive base salary plus KPI bonus.
• Company car.
• Laptop, mobile phone, and tablet.
• Ongoing professional development and training.