The Financial Times is seeking a strategic professional to lead retention and customer value programmes across B2C audiences, including FT Digital and Print subscribers. You will convert strategy into plan execution, driving cancel-save, winback, renewals, Step Up, upsell and cross-sell initiatives.
You will work with Consumer Engagement, Data & Analytics, Marketing Automation and Product teams to reduce cancellations, boost resubscription and grow ARPU, delivering measurable improvements across
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Retention Marketing Lead – Subscriptions Growth employer: Aboutus Ft
At Financial Times, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Strategic Procurement Manager in London, you will benefit from our hybrid working model, allowing for flexibility while engaging with talented professionals across the FT Group. We are committed to your growth, offering ample opportunities for professional development and a supportive environment that values data-driven decision-making and strategic partnerships.
