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For Companies At a Glance
- Tasks: Shape go-to-market strategies and create compelling narratives for enterprise customers.
- Company: Join SCAYLE, a fast-growing enterprise commerce platform empowering global brands.
- Benefits: Enjoy a 30% discount on products, access to language courses, and a supportive work environment.
- Why this job: Make a real impact in a dynamic role with high ownership and growth potential.
- Qualifications: 6+ years in product marketing with strong B2B SaaS understanding and excellent communication skills.
- Other info: Be part of an inclusive culture that values diversity and well-being.
The predicted salary is between 36000 - 60000 £ per year.
SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Harrods, Manchester United, Deichmann, Fielmann, and s.Oliver to create outstanding customer experiences with one unified backend. With its flexible and intuitive technology, it drives differentiation and growth in commerce. SCAYLE is part of the ABOUT YOU Group.
As a Senior Product Marketing Manager (m/f/d), you will play a high-ownership role in shaping SCAYLE’s go-to-market strategy, messaging, and enablement as part of the core Product Marketing team. You will translate complex platform and product capabilities into clear, compelling value for enterprise customers and work closely with Sales, Marketing, and Customer Success to drive consistent GTM execution and successful product adoption.
Responsibilities
- Own messaging, positioning, and narratives for defined product and solution areas, translating technical platform capabilities into clear enterprise value.
- Develop and maintain GTM-ready assets to ensure consistent message adoption across Sales, Marketing, and partner teams.
- Plan and execute product and feature launches, including audience definition, messaging, GTM assets, and enablement.
- Build and maintain sales and partner enablement, including toolkits, training, competitive insights, and deal support.
- Own the customer value narrative for regular releases and coordinate cross-functional launch campaigns.
- Own competitive and market intelligence, including competitor analysis, battlecards, market trends, and strategic GTM insights.
- Support strategic sales initiatives by shaping first-call narratives, value propositions, and enterprise-ready positioning.
Qualifications
- Minimum of 6 years of experience in product marketing, marketing, or product roles.
- Strong understanding of B2B SaaS marketing and enterprise audiences.
- Experience supporting complex sales cycles and enterprise go-to-market strategies.
- Proven ability to develop sharp messaging, storytelling, and enablement materials.
- Comfort working with technical concepts and translating platform capabilities into customer value.
- Analytical mindset with experience using data to inform GTM decisions and measure impact.
- Excellent written and verbal communication skills with strong attention to detail.
- High initiative, hands‑on mentality, and comfort working in fast‑moving, high‑growth environments.
Additional Information
- 30% discount (ABOUT YOU OnlineShop & Edited Store) capped up to a discount value allowance of 1080 EUR.
- Access to AY Academy Language courses.
YOU ARE THE CORE OF ABOUT YOU. We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well‑being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture. We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents.
Senior Product Marketing Manager (m/f/d) - SCAYLE in London employer: About You
Contact Detail:
About You Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (m/f/d) - SCAYLE in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know SCAYLE inside out, and how you can add value to our team!
✨Tip Number 3
Practice your storytelling skills. We want to hear how your past experiences shape your approach to product marketing. Make it engaging and relatable!
✨Tip Number 4
Don’t forget to apply through our website! It makes the process smoother for both of us and ensures your application gets the attention it deserves.
We think you need these skills to ace Senior Product Marketing Manager (m/f/d) - SCAYLE in London
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a Senior Product Marketing Manager, you'll need to translate complex ideas into compelling narratives. Make sure your application showcases your storytelling abilities – whether it's in your cover letter or CV, let us see how you can make technical concepts relatable!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience with B2B SaaS marketing and enterprise audiences. We want to see how your background aligns with our needs at SCAYLE.
Highlight Your Analytical Mindset: We love data-driven decision-making! In your application, mention any experiences where you've used data to inform marketing strategies or measure impact. This will show us that you have the analytical skills we’re looking for.
Apply Through Our Website: To make things easier for both of us, please apply through our online application portal. It’s a quick and straightforward way to upload your documents and ensures we get your application without any hiccups!
How to prepare for a job interview at About You
✨Know Your Product Inside Out
Before the interview, dive deep into SCAYLE's platform and its unique selling points. Understand how it empowers brands like Harrods and Manchester United. This knowledge will help you articulate how your experience aligns with their needs and demonstrate your passion for the product.
✨Craft Your Messaging Strategy
Prepare to discuss how you would develop messaging and positioning for SCAYLE’s products. Think about how you can translate technical capabilities into clear value propositions for enterprise customers. Bring examples from your past roles where you've successfully done this.
✨Showcase Your Analytical Skills
Be ready to talk about how you've used data to inform go-to-market strategies in previous positions. SCAYLE values an analytical mindset, so share specific instances where your insights led to successful product launches or improved messaging.
✨Emphasise Collaboration and Enablement
Highlight your experience working cross-functionally with Sales, Marketing, and Customer Success teams. Discuss how you've built enablement materials and training toolkits that support sales initiatives, as this is crucial for the role at SCAYLE.
