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For Companies At a Glance
- Tasks: Shape go-to-market strategies and create compelling narratives for enterprise customers.
- Company: Join SCAYLE, a fast-growing enterprise commerce platform empowering global brands.
- Benefits: Enjoy a 30% discount on products, access to language courses, and a supportive work environment.
- Why this job: Make a real impact in a dynamic role with high ownership and growth potential.
- Qualifications: 6+ years in product marketing with strong B2B SaaS understanding and excellent communication skills.
- Other info: Be part of an inclusive culture that values diversity and well-being.
The predicted salary is between 36000 - 60000 £ per year.
SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Harrods, Manchester United, Deichmann, Fielmann, and s.Oliver to create outstanding customer experiences with one unified backend. With its flexible and intuitive technology, it drives differentiation and growth in commerce. SCAYLE is part of the ABOUT YOU Group.
As a Senior Product Marketing Manager (m/f/d), you will play a high-ownership role in shaping SCAYLE’s go-to-market strategy, messaging, and enablement as part of the core Product Marketing team. You will translate complex platform and product capabilities into clear, compelling value for enterprise customers and work closely with Sales, Marketing, and Customer Success to drive consistent GTM execution and successful product adoption.
Responsibilities:
- Own messaging, positioning, and narratives for defined product and solution areas, translating technical platform capabilities into clear enterprise value.
- Develop and maintain GTM-ready assets to ensure consistent message adoption across Sales, Marketing, and partner teams.
- Plan and execute product and feature launches, including audience definition, messaging, GTM assets, and enablement.
- Build and maintain sales and partner enablement, including toolkits, training, competitive insights, and deal support.
- Own the customer value narrative for regular releases and coordinate cross-functional launch campaigns.
- Own competitive and market intelligence, including competitor analysis, battlecards, market trends, and strategic GTM insights.
- Support strategic sales initiatives by shaping first-call narratives, value propositions, and enterprise-ready positioning.
Qualifications:
- Minimum of 6 years of experience in product marketing, marketing, or product roles.
- Strong understanding of B2B SaaS marketing and enterprise audiences.
- Experience supporting complex sales cycles and enterprise go-to-market strategies.
- Proven ability to develop sharp messaging, storytelling, and enablement materials.
- Comfort working with technical concepts and translating platform capabilities into customer value.
- Analytical mindset with experience using data to inform GTM decisions and measure impact.
- Excellent written and verbal communication skills with strong attention to detail.
- High initiative, hands-on mentality, and comfort working in fast-moving, high-growth environments.
Benefits:
- 30% discount (ABOUT YOU OnlineShop & Edited Store) capped up to a discount value allowance of 1080 EUR.
- Access to AY Academy Language courses.
- Flat hierarchies.
We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities, and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize care for physical health, mental health, and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair, and circular fashion culture. We are looking forward to receiving your application – preferably via our online application portal!
Senior Product Marketing Manager (m/f/d) - SCAYLE employer: ABOUT YOU GmbH
Contact Detail:
ABOUT YOU GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (m/f/d) - SCAYLE
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching SCAYLE and its products. Show us you know what we do and how you can add value. Tailor your answers to reflect our mission and values.
✨Tip Number 3
Practice your storytelling skills. We love candidates who can translate their experiences into compelling narratives that highlight their impact and fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It makes the process smoother for both you and us, and ensures your application gets the attention it deserves.
We think you need these skills to ace Senior Product Marketing Manager (m/f/d) - SCAYLE
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in B2B SaaS marketing and how it aligns with SCAYLE's mission. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: Since this role involves translating complex concepts into clear narratives, don’t shy away from showcasing your storytelling abilities. Use examples from your past experiences where you successfully communicated technical information to non-technical audiences.
Highlight Analytical Mindset: We love data-driven decision-making! Make sure to mention any experience you have with using analytics to inform your marketing strategies. This will show us that you can measure impact and adapt your approach based on insights.
Apply Through Our Website: For a smoother application process, please apply through our online portal. It’s super easy to upload your documents, and it helps us get back to you faster. We can’t wait to see what you bring to the table!
How to prepare for a job interview at ABOUT YOU GmbH
✨Know Your Product Inside Out
As a Senior Product Marketing Manager, you'll need to demonstrate a deep understanding of SCAYLE's platform and its capabilities. Research the product thoroughly, understand its features, and be ready to discuss how these translate into value for enterprise customers.
✨Craft Your Messaging
Prepare to showcase your ability to develop sharp messaging and storytelling. Think about how you would position SCAYLE’s offerings to different audiences. Practice articulating complex concepts in simple terms, as this will be crucial in your role.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to inform go-to-market decisions in the past. Prepare examples of how you've measured the impact of marketing strategies and how you can apply that analytical mindset to SCAYLE’s objectives.
✨Engage with Cross-Functional Teams
Highlight your experience working with Sales, Marketing, and Customer Success teams. Be prepared to discuss how you’ve collaborated across departments to drive product adoption and ensure consistent messaging. This will show your ability to thrive in a fast-moving environment.
