Communications Lead

About Abound

Abound is redefining consumer lending in the UK and beyond. Using advanced AI and Open Banking data, we make fair, affordable personal finance available to more people. While traditional lenders rely almost entirely on credit scores, we look at the full financial picture – what you spend, what you can afford to repay, and build a deeper, more accurate understanding of each customer's unique financial situation. We’ve issued over £1.3bn in loans directly to customers while delivering market‑leading credit performance—for every 10 defaults the industry expects, we see only 3. We also reached profitability just 2.5 years after launch. Backed by £2bn+ of funding from top‑tier investors, including Citi, GSR Ventures and Deutsche Bank, we are recognized as one of Europe’s fastest‑growing fintechs. We are expanding into new markets and product lines and are looking for ambitious people who want to learn fast, take ownership, and grow with us.

The Role

As Comms Lead, you will build and own the communications strategy from scratch, shaping how the company shows up to the world, building our profile with investors and future hires, and creating an internal culture of clarity and transparency. This founding role offers genuine ownership, no inherited playbook, and the opportunity to make Abound one of the top 5 most respected fintechs in the UK in the eyes of the people who matter most—world‑class talent and the investment community.

What You'll Be Doing

• Define and execute Abound's end‑to‑end communications strategy for internal and external audiences.
• Build and own our media and PR presence—identify the right press, agency partners and spokespeople; secure meaningful coverage in publications our target audiences read.
• Source, onboard and manage external agencies or freelancers needed to scale the function effectively.
• Write and edit across all formats: blog posts, press releases, executive communications, investor updates and more.
• Act as a spokesperson when appropriate and coach internal leaders to communicate with clarity and confidence.
• Develop our employer brand narrative to help attract exceptional people.
• Build our investor communications playbook—ensuring our story lands clearly and compellingly with current and prospective investors.
• Create the internal communications infrastructure we currently lack: all‑hands meetings, newsletters, leadership updates.

Who You Are

• Proven experience in a communications role, ideally at a fintech, financial services company or a comms/PR agency with relevant clients.
• A track record of building or meaningfully elevating a brand's communications function—not just maintaining someone else's.
• An exceptional writer: clear, compelling and able to adapt your voice to different audiences and channels.
• Strategic and executional: able to develop a plan and see it through, not just respond to what lands in your inbox.
• A strong network in UK fintech or financial media is a bonus but not a prerequisite.
• Comfortable operating as a one‑person function initially, with the commercial sense to know when to bring in external support.
• Ambitious: you want to build something that makes people take notice.

Why Join

This is a chance to own something genuinely important at a company with real momentum. You won’t be maintaining someone else’s comms machine—you’ll be building it. Your fingerprints will be on every piece of media coverage, every investor update, every element of culture we put into the world.

What We Offer

• Everyone owns a piece of the company—equity.
• Hybrid model with three days a week in the office.
• 25 days’ holiday a year, plus 8 bank holidays.
• Two paid volunteering days per year.
• One month paid sabbatical after four years.
• Employee loan.
• Free gym membership.
• Team wellness budget to be active together—set up a yoga class, a tennis lesson or go bouldering.