Sales Operations Analyst, EMEA & APJ

Sales Operations Analyst, EMEA & APJ

Full-Time 51750 - 63250 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Support sales teams by onboarding new hires and automating processes for efficiency.
  • Company: Join a leading cybersecurity company with a dynamic and innovative culture.
  • Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
  • Other info: Fast-paced environment with plenty of room for career advancement.
  • Why this job: Be the backbone of our sales operations and make a real impact on our success.
  • Qualifications: 3-5 years in sales operations and hands-on Salesforce experience required.

The predicted salary is between 51750 - 63250 £ per year.

About the Role

Abnormal AI's Sales Operations team is the connective tissue between our go-to-market motion and the data, systems, and processes that power it. As an Analyst on the International SOPS team, you'll be the first point of contact for our revenue-facing employees across EMEA and APJ—onboarding new hires into our tech stack and operating cadences, owning key reporting initiatives, and spotting the manual, repeatable work worth automating. This is a high-visibility, high-impact role for someone energized by variety, who loves solving problems end-to-end, and who wants to build a career in revenue operations at a category-leading cybersecurity company.

Key Responsibilities

  • New Hire Onboarding
    • Serve as the SOPS point of contact for all incoming new hires during their first 30 days.
    • Proactively driving formalized sessions on their onboarding journey.
    • Conduct AE walkthroughs of their territory, operating cadences, addressing questions on systems/tools, and going into depth on what it takes to be a successful AE at Abnormal.
    • Assign territory and accounts to new hires - validation of accounts in territory, confirming holdovers, and executing account moves in partnership with Regional Directors.
    • Evolve the reporting framework to properly assess overall AE performance.
    • Partner with the enablement team and Sales Leaders to create action plans and surface findings of any AE performance gaps.
    • Maintain and continuously improve the SOPS onboarding checklist and documents, ensuring resources for AEs remain up to date and effective.
  • Reporting
    • Own the creation, distribution, and analysis of key Field Operations initiatives such as new hire ramp & tenured AE reporting: activity metrics, tool adoption, quota attainment progression.
    • Uncover what’s working and what the risks are.
    • SPIFF tracking and payout eligibility reports (weekly / end-of-quarter).
    • Keep the business running operationally by being responsible for data hygiene scorecards: missing next steps, stale close dates, incomplete fields.
    • Support ad-hoc reporting requests.
  • Territory Operations
    • Validate territory assignments following re-carves or headcount changes.
    • Support quarterly and annual planning cycles with data pulls and cleanup sprints.
    • Lead Monthly hygiene clean up activities in SFDC.
    • Execute ongoing Salesforce hygiene projects: account merges, ownership transfers, field standardization.
  • SOPS Help Queue Automation
    • Lead the shift from manual ticket logging to automated resolution for common issues—driving smoother field execution and cleaner processes.
    • Identify recurring SFDC errors (Opportunities, Accounts, CPQ) and route patterns to Sales Systems/IT for automated fixes.
    • Partner with IT and Sales Systems to build and ship automation for repeat manual processes and systems errors.
    • Own triage and response for inbound AE requests, using volume patterns to prioritize what gets automated next.
  • EMEA POV Approval Board Operations
    • Own the weekly EMEA POV Approval Board logistics: rep confirmation outreach, attendee list and email prep, and live tracker maintenance.
    • Handle the recurring weekly messaging to reps and attendees on a set cadence.
    • After each session, capture notes and outcomes and prepare first-pass status updates (progressed / at risk / slipped) for leadership review.
    • Maintain the POV Board dataset and surface trends — approval rate, POV volume by theater and pod — within the recurring reporting.
    • Continuously evolve how the Board runs — improving the way we track POVs today, the live tooling, and the rep/attendee communications.
  • International Operations
    • Apply the correct operating model per theater — and reflect these differences in territory logic, holdover policy, and reporting.
    • Support the standup of new regions and subregions (territory creation, coverage design, and new-geo onboarding) as the international business expands.
    • Act as the international ops point of contact across EMEA and APJ time zones.
    • Adapt global Sales Ops processes and onboarding for international reality.
    • Own resolution of ad hoc and non-standard operational requests that fall outside existing playbooks.

What We’re Looking For

Required

  • 3-5 years of experience in sales operations, revenue operations, business operations, or a related field.
  • Hands-on Salesforce experience.
  • Strong attention to detail and a process-first mindset.
  • Clear, professional written communication; comfortable in a Slack-heavy async environment.
  • Ability to manage multiple requests simultaneously and prioritise under pressure.
  • Proficiency in Excel / Google Sheets for data validation and light analysis.

Nice to Have

  • Familiarity with SFDC, Outreach, Gong, Highspot, or comparable GTM tools.
  • Experience with Sigma, Gong, or other BI/reporting platforms.
  • Prior experience in a help-queue or ticketing environment (Zendesk, Jira, Slack-based triage).
  • Exposure to territory management, quota setting, or SPIFF program administration.
  • Background in B2B SaaS or cybersecurity.

Sales Operations Analyst, EMEA & APJ employer: Abnormal

At Abnormal, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. As a Learning Experience Facilitator, you will not only lead engaging onboarding sessions but also have the opportunity to shape the future of AI transformation in a collaborative environment. With a strong emphasis on employee growth, access to cutting-edge AI tools, and a commitment to creating memorable learning experiences, Abnormal is the ideal place for those looking to make a meaningful impact in their careers.

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Contact Details:

Abnormal Recruitment Team

We think you need these skills to ace Sales Operations Analyst, EMEA & APJ

Sales Operations
Revenue Operations
Business Operations
Salesforce
Attention to Detail
Process Management
Written Communication