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For Companies At a Glance
- Tasks: Build relationships with dairy and beef farmers, delivering tailored solutions for their businesses.
- Company: Join a progressive feed business focused on customer experience and innovation.
- Benefits: Enjoy a competitive salary, performance bonuses, private healthcare, and a matched pension scheme.
- Why this job: Make a real impact in agriculture while developing your career in a supportive environment.
- Qualifications: Experience in agricultural sales is a plus, but a strong work ethic and curiosity are key.
- Other info: Flexible working hours and opportunities for personal growth in a dynamic team.
The predicted salary is between 50000 - 70000 £ per year.
The Role
Location: Hybrid, UK
Contract type and shift: Permanent, Monday - Friday - 37.5 hours per week
Package includes Salary from £50,000 plus a benefits package designed to support your wellbeing and reward your impact, including performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.
At KW, customer experience sits at the heart of everything we do. As part of the wider Asterra Group, we are proud to be one of the most progressive and forward-thinking feed businesses in the UK, combining national reach with genuine on-farm relationships.
We are on the lookout for a KW On-Farm Sales Specialist to join our supportive and motivated sales team. This is a field-based role, working directly with dairy and beef farmers to deliver practical, credible solutions that help their businesses perform and thrive.
What makes this role different is that we are versatile in our approach to background. If you bring previous experience in agricultural sales or on-farm operations, that’s great. If you do not have prior experience in agricultural sales or on-farm operations but can demonstrate a solid work ethic, curiosity about business practices in agriculture, and the tenacity required for a field-based sales role, we encourage your application.
The Role
- Partnering with peers at KW and the extended Asterra business, you will take charge of a regional sales ledger, cultivating long-lasting, dependable relationships with farmers as you fulfill specified commercial targets.
- You will design and implement a comprehensive sales strategy tailored to the region, demonstrating the Asterra model in agricultural settings.
- Supported by technical, nutrition, customer service and marketing teams, you’ll offer tailored solutions rather than "off-the-shelf" products - always putting the customer first.
- This position involves a high level of initiative and personal responsibility. You’ll spend most of your time on farm, managing your own diary, spotting opportunities, and representing KW professionally within your territory and beyond.
What You’ll Be Doing
- Building and managing a portfolio of dairy and beef customers, developing lasting, long-term relationships.
- Delivering against budget and contributing to the wider national sales plan.
- Creating and maintaining a strategic regional sales plan.
- Identifying new opportunities and feeding insight back into the wider business.
- Promoting the full KW / AB Agri ruminant offering, matching solutions to individual farm needs.
- Working closely with internal stakeholders across sales, technical, nutrition, marketing and customer service.
- Maintaining accurate CRM records to support effective customer service.
- Representing KW at farm visits, meetings, and relevant industry events.
Who We’re Looking For
We’re deliberately open to two types of candidates:
Experienced Professionals- You may already be working in agricultural or D2F sales, with:
- Advanced solution-based selling skills.
- Good commercial and numerical awareness.
- Credibility on farm and confidence engaging with farmers.
- An understanding of the key drivers of the UK ruminant sector.
- An existing network within your region (desirable, not essential).
- You may not come from agriculture, but you can clearly demonstrate:
- Demonstrated work ethic, professional approach, and self-motivation.
- Robust experience in customer engagement or consultative sales.
- The capacity to absorb new information efficiently and inquire thoughtfully.
- Comfort working with numbers, prices and margins.
- A realistic understanding that salary will reflect experience, with progression as capability develops.
- A genuine interest in agriculture and willingness to build technical knowledge over time.
Full technical training and ongoing support will be provided - what matters most is attitude, drive and commitment.
Practical Details
- Field-based role with regular UK travel.
- Full UK driving licence required.
- Monday-Friday, 8:30am-5:00pm (with flexibility inherent in on-farm work).
- Budget responsibility for your own ledger.
Where growth meets purpose
What sets us apart is how we delight our customers - and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all. With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we’re collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves.
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.
About The Company
Rewarding your passion
When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits - these are just some of the ways we reward you - from day one.
About Us
We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can - it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive - or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.
Ruminant Sales Specialist in London employer: ABN Feeds
Contact Detail:
ABN Feeds Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ruminant Sales Specialist in London
✨Tip Number 1
Get to know the company inside out! Research KW and Asterra Group, their values, and what makes them tick. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Attend industry events, connect with farmers, and engage with potential colleagues on social media. Building relationships can open doors and give you insights that might just land you the job.
✨Tip Number 3
Prepare for those interviews by practising common questions and scenarios related to agricultural sales. Think about how you can demonstrate your work ethic and curiosity about the industry – it’s all about showing your passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the quickest way to get your application noticed. Plus, it shows you’re serious about joining the team at KW and ready to make an impact.
We think you need these skills to ace Ruminant Sales Specialist in London
Some tips for your application 🫡
Show Your Passion for Agriculture: When you're writing your application, let your enthusiasm for agriculture shine through! Whether you have experience or not, share what excites you about the industry and how you can contribute to our mission at KW.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Ruminant Sales Specialist role. Highlight relevant experiences, skills, and achievements that align with the job description. We want to see how you fit into our team!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it's relevant. We appreciate a well-structured application that makes it easy for us to see your qualifications.
Apply Through Our Website: Don't forget to submit your application through our careers website! It’s quick and ensures we receive all your details correctly. Plus, it helps us keep track of your application in our system.
How to prepare for a job interview at ABN Feeds
✨Know Your Ruminants
Make sure you brush up on your knowledge of dairy and beef farming practices. Understanding the key drivers of the UK ruminant sector will not only impress your interviewers but also help you engage meaningfully with farmers during the interview.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, especially if they involve solution-based selling. Be ready to share specific examples of how you've successfully built relationships with customers and met commercial targets in past roles.
✨Demonstrate Curiosity and Initiative
Since the role requires a high level of initiative, come prepared with questions about the company’s approach to agricultural sales. Showing genuine curiosity about their strategies and willingness to learn can set you apart from other candidates.
✨Highlight Your Team Spirit
This position involves working closely with various internal teams. Be sure to mention any collaborative experiences you've had in previous roles, as well as how you can contribute to a supportive and motivated sales team at KW.
