At a Glance
- Tasks: Create and execute innovative brand activation campaigns in travel retail environments.
- Company: Join a dynamic team at AX, where people are everything.
- Benefits: Competitive salary, supportive culture, and exciting growth opportunities.
- Other info: Fast-paced environment with opportunities for hands-on experience and collaboration.
- Why this job: Be at the forefront of creative projects that engage and inspire customers.
- Qualifications: 2-4 years in brand activation or experiential marketing with strong project management skills.
The predicted salary is between 35000 - 45000 £ per year.
LOCATION: Heathrow Airport
SHIFT PATTERN: Monday to Friday, 40 hours per week
SALARY: Competitive
Who are we?
At AX, to us, people are everything. We believe that any company, any brand, any idea, only exists because of its people. Because of this we don’t have brand values, we have people values. Don’t just talk, listen. Say “we” not “me”. Get stuck in, not stuck. Put your heart and soul into every brand. Don’t just commit, deliver. Always find a smile.
What do we do?
Cool stuff! We have created, conceptualised, produced and developed award winning activations for some of the world’s biggest brands. Whether it be full scale experiential projects, augmented reality treasure hunts or social sharing mechanics, we do it all.
The Team
We are a close team who love what we do and have a commitment ‘to get the job done’. We are going through an exciting phase of growth leading us to search for a core member of the creative team who can strengthen our offering to current and future projects.
Role Overview and Purpose
We are looking for a highly organised and proactive Brand Experience & Activation Manager to support the development and delivery of engaging retail activation campaigns within the travel retail environment. This role sits at the centre of campaign delivery, partnering closely with the Creative Solutions Director and wider team to turn ideas into high-quality, real-world experiences. You will balance creative thinking with strong operational and project management skills, ensuring activations are delivered seamlessly across multiple environments. This is a hands-on role for someone who enjoys making things happen—bringing concepts to life through excellent coordination, attention to detail, and a passion for delivering standout brand experiences.
Brand Activation & Campaign Development
- Develop and execute innovative brand activation campaigns tailored to travel retail and domestic retail environments.
- Create engaging concepts that capture passenger attention and enhance the overall customer journey.
- Align campaigns with key seasonal moments and commercial opportunities (summer travel, major sporting events, new flight launches).
KEY RESPONSIBILITIES
Campaign Development & Support
- Support the ideation and development of engaging retail activation concepts.
- Translate campaign ideas into clear, actionable plans.
- Write and manage creative briefs for internal design teams.
- Align activations with key commercial and seasonal opportunities.
Campaign Delivery & Project Management
- Coordinate end-to-end delivery of retail activation campaigns.
- Manage timelines, schedules, and internal workflows.
- Ensure campaigns are delivered on time and to a high standard.
- Support multi-site rollouts across travel retail environments.
Experiential & Activation Execution
- Support the planning and delivery of live activations, including sampling, pop-ups, and in-store experiences.
- Source and coordinate experiential elements such as performers, artists, and brand ambassadors.
- Assist with staffing coordination and on-site execution where required.
Supplier & Production Coordination
- Liaise with production suppliers and external partners.
- Support the delivery of production briefs and ensure accurate execution.
- Coordinate materials, logistics, and installation requirements.
Client & Stakeholder Support
- Support day-to-day communication with clients and retail partners.
- Help ensure campaigns meet client expectations and objectives.
- Collaborate with internal teams and external stakeholders to ensure smooth delivery.
Financial & Administrative Support
- Assist with budget tracking and cost management.
- Support supplier onboarding and system setup (talent, vendors).
Reporting & Evaluation
- Support the creation of post-campaign reports and performance summaries.
- Assist in gathering insights and data to measure campaign success.
Key Skills and Experience
- 2–4 years’ experience in brand activation, experiential marketing, or retail marketing.
- Strong organisational and project management skills.
- Experience supporting multi-site campaigns or live activations.
- Ability to manage multiple tasks in a fast-paced environment.
- Strong communication and stakeholder coordination skills.
- Commercial awareness and attention to detail.
Desirable Experience
- Experience within travel retail or airport environments.
- Exposure to live events, staffing, or experiential activations.
- Familiarity with production processes and supplier management.
Personal Attributes
- Proactive and hands-on.
- Highly organised and detail-oriented.
- Collaborative team player.
- Calm under pressure.
- Solutions-focused mindset.
Brand Activation and Experience Manager in London employer: ABM
At AX, we prioritise our people and foster a vibrant work culture that thrives on collaboration and creativity. Located at Heathrow Airport, our team enjoys a dynamic environment where innovative brand activations come to life, offering ample opportunities for professional growth and development. With a commitment to delivering exceptional experiences, we empower our employees to take ownership of their projects while enjoying a supportive atmosphere that values every contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation and Experience Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio or examples of your past work. Make sure it highlights your best campaigns and how you brought ideas to life—this is your time to shine!
✨Tip Number 3
Be proactive in your approach! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like AX, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We’ve got all the latest opportunities listed there, and it’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Brand Activation and Experience Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand activation and experiential marketing shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating standout experiences.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in retail activation or experiential marketing. We love seeing how your skills align with our needs, so don’t hold back on showcasing your achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your ideas are easy to understand. Use bullet points where necessary to break down your experience and skills.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at ABM
✨Know the Brand Inside Out
Before your interview, dive deep into AX's brand values and recent campaigns. Understand their approach to brand activation and how they engage with customers in travel retail. This knowledge will help you align your answers with their ethos and demonstrate your genuine interest.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples from your past experiences where you've successfully managed projects or campaigns. Highlight your organisational skills and how you coordinated multiple tasks under pressure. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Bring Creative Ideas to the Table
Think of a few innovative brand activation concepts that could work for AX, especially in the travel retail environment. Present these ideas during your interview to showcase your creative thinking and ability to align with seasonal opportunities. This will set you apart as a proactive candidate.
✨Prepare Questions for Them
Interviews are a two-way street, so prepare thoughtful questions about the team dynamics, upcoming projects, and how success is measured in this role. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.
