At a Glance
- Tasks: Create and execute innovative brand activation campaigns in travel retail.
- Company: Join a dynamic team at AX, where people are everything.
- Benefits: Competitive salary, supportive culture, and exciting projects.
- Other info: Fast-paced environment with opportunities for growth and collaboration.
- Why this job: Be at the heart of creative campaigns that engage and inspire.
- Qualifications: 2-4 years in brand activation or experiential marketing required.
The predicted salary is between 35000 - 45000 € per year.
LOCATION: Heathrow Airport
SHIFT PATTERN: Monday to Friday, 40 hours per week
SALARY: Competitive
Who are we? At AX, to us, people are everything. We believe that any company, any brand, any idea, only exists because of its people. Because of this we don’t have brand values, we have people values. Don’t just talk, listen. Say “we” not “me”. Get stuck in, not stuck. Put your heart and soul into every brand. Don’t just commit, deliver. Always find a smile.
What do we do? We have created, conceptualised, produced and developed award winning activations for some of the world’s biggest brands. Whether it be full scale experiential projects, augmented reality treasure hunts or social sharing mechanics, we do it all.
The Team: We are a close team who love what we do and have a commitment ‘to get the job done’. We are going through an exciting phase of growth leading us to search for a core member of the creative team who can strengthen our offering to current and future projects.
Role Overview and Purpose: We are looking for a highly organised and proactive Brand Experience & Activation Manager to support the development and delivery of engaging retail activation campaigns within the travel retail environment. This role sits at the centre of campaign delivery, partnering closely with the Creative Solutions Director and wider team to turn ideas into high-quality, real-world experiences. You will balance creative thinking with strong operational and project management skills, ensuring activations are delivered seamlessly across multiple locations. This is a hands‑on role for someone who enjoys making things happen—bringing concepts to life through excellent coordination, attention to detail, and a passion for delivering standout brand experiences.
Brand Activation & Campaign Development:
- Develop and execute innovative brand activation campaigns tailored to travel retail & domestic retail environments.
- Create engaging concepts that capture passenger attention and enhance the overall customer journey.
- Align campaigns with key seasonal moments and commercial opportunities (e.g. summer travel, major sporting events, new flight launches).
Key Responsibilities:
- Campaign Development & Support: Support the ideation and development of engaging retail activation concepts. Translate campaign ideas into clear, actionable plans. Write and manage creative briefs for internal design teams. Align activations with key commercial and seasonal opportunities.
- Campaign Delivery & Project Management: Coordinate end-to-end delivery of retail activation campaigns. Manage timelines, schedules, and internal workflows. Ensure campaigns are delivered on time and to a high standard. Support multi-site rollouts across travel retail environments.
- Experiential & Activation Execution: Support the planning and delivery of live activations, including sampling, pop-ups, and in-store experiences. Source and coordinate experiential elements such as performers, artists, and brand ambassadors. Assist with staffing coordination and on-site execution where required.
- Supplier & Production Coordination: Liaise with production suppliers and external partners. Support the delivery of production briefs and ensure accurate execution. Coordinate materials, logistics, and installation requirements.
- Client & Stakeholder Support: Support day-to-day communication with clients and retail partners. Help ensure campaigns meet client expectations and objectives. Collaborate with internal teams and external stakeholders to ensure smooth delivery.
- Financial & Administrative Support: Assist with budget tracking and cost management. Support supplier onboarding and system setup (e.g., talent, vendors).
- Reporting & Evaluation: Support the creation of post-campaign reports and performance summaries. Assist in gathering insights and data to measure campaign success.
Key Skills and Experience:
- 2–4 years’ experience in brand activation, experiential marketing, or retail marketing.
- Strong organisational and project management skills.
- Experience supporting multi-site campaigns or live activations.
- Ability to manage multiple tasks in a fast-paced environment.
- Strong communication and stakeholder coordination skills.
- Commercial awareness and attention to detail.
Desirable Experience:
- Experience within travel retail or airport environments.
- Exposure to live events, staffing, or experiential activations.
- Familiarity with production processes and supplier management.
Personal Attributes:
- Proactive and hands‑on.
- Highly organised and detail‑oriented.
- Collaborative team player.
- Calm under pressure.
- Solutions-focused mindset.
Brand Activation and Experience Manager employer: ABM
At AX, we prioritise our people, fostering a vibrant work culture that thrives on collaboration and creativity. Located at Heathrow Airport, our team enjoys a dynamic environment where innovative brand activations come to life, offering ample opportunities for professional growth and development. With a commitment to delivering exceptional experiences, we empower our employees to take ownership of their projects while enjoying a supportive atmosphere that values every contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation and Experience Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see how you fit into our team, so think about how your values align with ours. Show us your passion for brand activation and experience management!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. We want to see your personality shine through, so don’t be afraid to let your enthusiasm for the role come across.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way in showing your appreciation and keeping you top of mind. We love candidates who take initiative and show genuine interest in joining our team.
We think you need these skills to ace Brand Activation and Experience Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand activation and experiences shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating standout brand experiences.
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your project management skills and any relevant experience in retail or experiential marketing—this will help us see how you fit into our team.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your ideas are easy to understand. Use bullet points if necessary to break down your achievements and skills—this makes it easier for us to see what you bring to the table.
Apply Through Our Website:We encourage you to apply directly through our website. This way, your application will go straight to us, and we can review it promptly. Plus, it shows that you’re proactive and keen to join our team!
How to prepare for a job interview at ABM
✨Know the Brand Inside Out
Before your interview, dive deep into AX's brand values and recent campaigns. Understand their approach to brand activation and how they engage with customers in travel retail. This knowledge will help you connect your experience to their needs.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've managed multiple projects simultaneously. Highlight your organisational skills and how you ensure timely delivery of campaigns. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Bring Creative Ideas to the Table
Think of innovative brand activation concepts that could work in a travel retail environment. Share these ideas during the interview to demonstrate your creative thinking and ability to align with seasonal opportunities, just like they do at AX.
✨Emphasise Team Collaboration
AX values teamwork, so be prepared to discuss how you've successfully collaborated with different stakeholders in past roles. Share examples of how you’ve worked with creative teams, clients, and suppliers to deliver standout experiences.
