At a Glance
- Tasks: Create and execute exciting brand activation campaigns in a dynamic travel retail environment.
- Company: Join a leading brand at Heathrow Airport, where creativity meets collaboration.
- Benefits: Enjoy a competitive salary, Monday to Friday shifts, and a vibrant work culture.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Be the driving force behind unforgettable brand experiences that captivate travellers.
- Qualifications: 2-4 years in brand activation or experiential marketing; strong organisational skills required.
The predicted salary is between 35000 - 45000 € per year.
LOCATION: Heathrow Airport
SHIFT PATTERN: Monday to Friday, 40 hours per week
SALARY: Competitive
Role Overview and Purpose
We are looking for a highly organised and proactive Brand Experience & Activation Manager to support the development and delivery of engaging retail activation campaigns within the travel retail environment. This role sits at the centre of campaign delivery, partnering closely with the Creative Solutions Director and wider team to turn ideas into high‑quality, real‑world experiences. You will balance creative thinking with strong operational and project management skills, ensuring activations are delivered seamlessly across multiple locations. This is a hands‑on role for someone who enjoys making things happen—bringing concepts to life through excellent coordination, attention to detail, and a passion for delivering standout brand experiences.
Brand Activation & Campaign Development
- Develop and execute innovative brand activation campaigns tailored to travel retail and domestic retail environments.
- Create engaging concepts that capture passenger attention and enhance the overall customer journey.
- Align campaigns with key seasonal moments and commercial opportunities (e.g. summer travel, major sporting events, new flight launches).
Campaign Development & Support
- Support the ideation and development of engaging retail activation concepts.
- Translate campaign ideas into clear, actionable plans.
- Write and manage creative briefs for internal design teams.
- Align activations with key commercial and seasonal opportunities.
Campaign Delivery & Project Management
- Coordinate end‑to‑end delivery of retail activation campaigns.
- Manage timelines, schedules, and internal workflows.
- Ensure campaigns are delivered on time and to a high standard.
- Support multi‑site rollouts across travel retail environments.
Experiential & Activation Execution
- Support the planning and delivery of live activations, including sampling, pop‑ups, and in‑store experiences.
- Source and coordinate experiential elements such as performers, artists, and brand ambassadors.
- Assist with staffing coordination and on‑site execution where required.
Supplier & Production Coordination
- Liaise with production suppliers and external partners.
- Support the delivery of production briefs and ensure accurate execution.
- Coordinate materials, logistics, and installation requirements.
Client & Stakeholder Support
- Support day‑to‑day communication with clients and retail partners.
- Help ensure campaigns meet client expectations and objectives.
- Collaborate with internal teams and external stakeholders to ensure smooth delivery.
Financial & Administrative Support
- Assist with budget tracking and cost management.
- Support supplier onboarding and system setup (e.g. talent, vendors).
Reporting & Evaluation
- Support the creation of post‑campaign reports and performance summaries.
- Assist in gathering insights and data to measure campaign success.
Key Skills and Experience
- 2-4 years' experience in brand activation, experiential marketing, or retail marketing.
- Strong organisational and project management skills.
- Experience supporting multi‑site campaigns or live activations.
- Ability to manage multiple tasks in a fast‑paced environment.
- Strong communication and stakeholder coordination skills.
- Commercial awareness and attention to detail.
Desirable Experience
- Experience within travel retail or airport environments.
- Exposure to live events, staffing, or experiential activations.
- Familiarity with production processes and supplier management.
Personal Attributes
- Proactive and hands‑on.
- Highly organised and detail‑oriented.
- Collaborative team player.
- Calm under pressure.
- Solutions‑focused mindset.
Brand Activation and Experience Manager in London employer: ABM UK
At our Heathrow Airport location, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As a Brand Activation and Experience Manager, you will have the opportunity to lead innovative campaigns in a vibrant travel retail environment, with access to professional development and growth opportunities. Our competitive salary and supportive team atmosphere make us an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation and Experience Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to meet potential employers or collaborators, make sure to showcase your skills and past experiences. Bring along a portfolio or examples of your work that highlight your project management and creative thinking abilities. We want to see how you can bring concepts to life!
✨Ace the Interview
Prepare for interviews by researching the company and understanding their brand activation strategies. Think about how your experience aligns with their needs and be ready to discuss specific campaigns you've worked on. We’re looking for someone who can seamlessly coordinate and deliver standout experiences!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage with us directly. Let’s make things happen together!
We think you need these skills to ace Brand Activation and Experience Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand activation and experiential marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about creating standout experiences in the travel retail environment.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in brand activation and project management. We love seeing how your skills align with our needs, so don’t be shy about showcasing your past successes!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible and avoid jargon. This helps us quickly see how you fit the role of Brand Activation and Experience Manager.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ABM UK
✨Know Your Campaigns
Before the interview, research recent brand activation campaigns in the travel retail sector. Be ready to discuss what you found engaging and how you would approach similar projects. This shows your passion for the role and your understanding of the industry.
✨Showcase Your Project Management Skills
Prepare examples from your past experiences where you successfully managed timelines and coordinated multiple tasks. Highlight specific tools or methods you used to keep everything on track, as this is crucial for the role.
✨Be Creative and Proactive
Think of a few innovative ideas for brand activations that could work in an airport setting. Present these during the interview to demonstrate your creative thinking and proactive approach. It’s all about bringing concepts to life!
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Since the role involves liaising with various stakeholders, showcasing your strong communication skills will be key. Consider doing mock interviews with friends to refine your delivery.
