At a Glance
- Tasks: Create and execute innovative brand activation campaigns in travel retail.
- Company: Join a dynamic team at AX, where people are everything.
- Benefits: Competitive salary, exciting projects, and a collaborative work environment.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of experiential marketing and make a real impact.
- Qualifications: 2-4 years in brand activation or experiential marketing, strong organisational skills.
The predicted salary is between 35000 - 45000 € per year.
LOCATION: Heathrow Airport
SHIFT PATTERN: Monday to Friday, 40 hours per week
SALARY: Competitive
Who are we?
At AX, to us, people are everything. We believe that any company, any brand, any idea, only exists because of its people. Because of this we don’t have brand values, we have people values. Don’t just talk, listen. Say “we” not “me”. Get stuck in, not stuck. Put your heart and soul into every brand. Don’t just commit, deliver. Always find a smile.
What do we do?
Cool stuff! We have created, conceptualised, produced and developed award winning activations for some of the world’s biggest brands. Whether it be full scale experiential projects, augmented reality treasure hunts or social sharing mechanics, we do it all.
The Team
We are a close team who love what we do and have a commitment ‘to get the job done’. We are going through an exciting phase of growth leading us to search for a core member of the creative team who can strengthen our offering to current and future projects.
Role Overview and Purpose
We are looking for a highly organised and proactive Brand Experience & Activation Manager to support the development and delivery of engaging retail activation campaigns within the travel retail environment. This role sits at the centre of campaign delivery, partnering closely with the Creative Solutions Director and wider team to turn ideas into high-quality, real-world experiences. You will balance creative thinking with strong operational and project management skills, ensuring activations are delivered seamlessly across multiple locations. This is a hands-on role for someone who enjoys making things happen—bringing concepts to life through excellent coordination, attention to detail, and a passion for delivering standout brand experiences.
Brand Activation & Campaign Development
- Develop and execute innovative brand activation campaigns tailored to travel retail and domestic retail environments.
- Create engaging concepts that capture passenger attention and enhance the overall customer journey.
- Align campaigns with key seasonal moments and commercial opportunities (e.g. summer travel, major sporting events, new flight launches).
KEY RESPONSIBILITIES
Campaign Development & Support
- Support the ideation and development of engaging retail activation concepts.
- Translate campaign ideas into clear, actionable plans.
- Write and manage creative briefs for internal design teams.
- Align activations with key commercial and seasonal opportunities.
Campaign Delivery & Project Management
- Coordinate end-to-end delivery of retail activation campaigns.
- Manage timelines, schedules, and internal workflows.
- Ensure campaigns are delivered on time and to a high standard.
- Support multi-site rollouts across travel retail environments.
Experiential & Activation Execution
- Support the planning and delivery of live activations, including sampling, pop-ups, and in-store experiences.
- Source and coordinate experiential elements such as performers, artists, and brand ambassadors.
- Assist with staffing coordination and on-site execution where required.
Supplier & Production Coordination
- Liaise with production suppliers and external partners.
- Support the delivery of production briefs and ensure accurate execution.
- Coordinate materials, logistics, and installation requirements.
Client & Stakeholder Support
- Support day-to-day communication with clients and retail partners.
- Help ensure campaigns meet client expectations and objectives.
- Collaborate with internal teams and external stakeholders to ensure smooth delivery.
Financial & Administrative Support
- Assist with budget tracking and cost management.
- Support supplier onboarding and system setup (e.g. talent, vendors).
Reporting & Evaluation
- Support the creation of post-campaign reports and performance summaries.
- Assist in gathering insights and data to measure campaign success.
Key Skills and Experience
- 2–4 years’ experience in brand activation, experiential marketing, or retail marketing.
- Strong organisational and project management skills.
- Experience supporting multi-site campaigns or live activations.
- Ability to manage multiple tasks in a fast-paced environment.
- Strong communication and stakeholder coordination skills.
- Commercial awareness and attention to detail.
Desirable Experience
- Experience within travel retail or airport environments.
- Exposure to live events, staffing, or experiential activations.
- Familiarity with production processes and supplier management.
Personal Attributes
- Proactive and hands-on.
- Highly organised and detail-oriented.
- Collaborative team player.
- Calm under pressure.
- Solutions-focused mindset.
Brand Activation and Experience Manager in Hounslow employer: ABM UK
At AX, we pride ourselves on being a people-centric employer, fostering a vibrant work culture that values collaboration and creativity. Located at Heathrow Airport, our team enjoys the unique advantage of working in a dynamic travel retail environment, with opportunities for professional growth and development through innovative brand activations. We offer a competitive salary and a supportive atmosphere where every team member can contribute to exciting projects that make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation and Experience Manager in Hounslow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more people you know, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand activation and experiential marketing. Use visuals, case studies, and testimonials to make it pop. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their values and goals. Remember, they want someone who can not only fit in but also bring fresh ideas to the team!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our awesome team at AX. Don’t miss out on this opportunity!
We think you need these skills to ace Brand Activation and Experience Manager in Hounslow
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand activation and experiences shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating standout brand experiences.
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your project management skills and any relevant experience in retail or experiential marketing—this will help us see how you fit into our team.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and structure your thoughts logically. We appreciate a well-organised application that makes it easy for us to understand your qualifications and how you can contribute to our exciting projects.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at AX.
How to prepare for a job interview at ABM UK
✨Know the Brand Inside Out
Before your interview, dive deep into AX's brand values and recent campaigns. Understand their approach to brand activation and how they engage with customers. This will help you align your answers with their ethos and show that you're genuinely interested in being part of their team.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples from your past experiences where you've successfully managed projects or campaigns. Highlight your organisational skills and how you coordinated multiple tasks, especially in fast-paced environments. This will demonstrate your ability to handle the demands of the role.
✨Bring Creative Ideas to the Table
Think of a few innovative brand activation concepts that could work in travel retail. Present these ideas during your interview to showcase your creative thinking and understanding of the customer journey. This proactive approach will impress the interviewers and show that you can contribute right away.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to campaign delivery or stakeholder management. Practice articulating your thought process and solutions clearly. This will help you convey your calmness under pressure and solutions-focused mindset, which are key attributes for this role.
