At a Glance
- Tasks: Create and execute exciting brand activation campaigns in a dynamic travel retail environment.
- Company: Join a leading brand at Heathrow Airport, where creativity meets collaboration.
- Benefits: Enjoy a competitive salary, Monday to Friday shifts, and opportunities for growth.
- Other info: Fast-paced role with hands-on responsibilities and a chance to shine in live events.
- Why this job: Be the driving force behind memorable experiences that captivate travellers.
- Qualifications: 2-4 years in brand activation or experiential marketing; strong organisational skills required.
The predicted salary is between 35000 - 45000 € per year.
LOCATION: Heathrow Airport
SHIFT PATTERN: Monday to Friday, 40 hours per week
SALARY: Competitive
Role Overview and Purpose
We are looking for a highly organised and proactive Brand Experience & Activation Manager to support the development and delivery of engaging retail activation campaigns within the travel retail environment. This role sits at the centre of campaign delivery, partnering closely with the Creative Solutions Director and wider team to turn ideas into high‑quality, real‑world experiences. You will balance creative thinking with strong operational and project management skills, ensuring activations are delivered seamlessly across multiple locations. This is a hands‑on role for someone who enjoys making things happen—bringing concepts to life through excellent coordination, attention to detail, and a passion for delivering standout brand experiences.
Brand Activation & Campaign Development
- Develop and execute innovative brand activation campaigns tailored to travel retail and domestic retail environments
- Create engaging concepts that capture passenger attention and enhance the overall customer journey
- Align campaigns with key seasonal moments and commercial opportunities (e.g. summer travel, major sporting events, new flight launches)
Campaign Development & Support
- Support the ideation and development of engaging retail activation concepts
- Translate campaign ideas into clear, actionable plans
- Write and manage creative briefs for internal design teams
- Align activations with key commercial and seasonal opportunities
Campaign Delivery & Project Management
- Coordinate end‑to‑end delivery of retail activation campaigns
- Manage timelines, schedules, and internal workflows
- Ensure campaigns are delivered on time and to a high standard
- Support multi‑site rollouts across travel retail environments
Experiential & Activation Execution
- Support the planning and delivery of live activations, including sampling, pop‑ups, and in‑store experiences
- Source and coordinate experiential elements such as performers, artists, and brand ambassadors
- Assist with staffing coordination and on‑site execution where required
Supplier & Production Coordination
- Liaise with production suppliers and external partners
- Support the delivery of production briefs and ensure accurate execution
- Coordinate materials, logistics, and installation requirements
Client & Stakeholder Support
- Support day‑to‑day communication with clients and retail partners
- Help ensure campaigns meet client expectations and objectives
- Collaborate with internal teams and external stakeholders to ensure smooth delivery
Financial & Administrative Support
- Assist with budget tracking and cost management
- Support supplier onboarding and system setup (e.g. talent, vendors)
Reporting & Evaluation
- Support the creation of post‑campaign reports and performance summaries
- Assist in gathering insights and data to measure campaign success
Key Skills and Experience
- 2-4 years' experience in brand activation, experiential marketing, or retail marketing
- Strong organisational and project management skills
- Experience supporting multi‑site campaigns or live activations
- Ability to manage multiple tasks in a fast‑paced environment
- Strong communication and stakeholder coordination skills
- Commercial awareness and attention to detail
Desirable Experience
- Experience within travel retail or airport environments
- Exposure to live events, staffing, or experiential activations
- Familiarity with production processes and supplier management
Personal Attributes
- Proactive and hands‑on
- Highly organised and detail‑oriented
- Collaborative team player
- Calm under pressure
- Solutions‑focused mindset
Brand Activation and Experience Manager employer: ABM UK
At our Heathrow Airport location, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As a Brand Activation and Experience Manager, you will benefit from competitive salary packages, opportunities for professional growth, and the chance to work in a vibrant travel retail environment that is always buzzing with energy. Join us to make a meaningful impact by delivering standout brand experiences that enhance the customer journey while enjoying the unique advantages of working at one of the world's busiest airports.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation and Experience Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or recruiters, bring along a portfolio of your past campaigns or projects. This will help you stand out and demonstrate your hands-on experience in brand activation.
✨Tip Number 3
Be proactive in your follow-ups! After interviews or networking events, send a quick thank-you email to express your appreciation and reiterate your interest in the role. It shows you're keen and keeps you fresh in their minds.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Plus, it gives you a better chance to showcase your enthusiasm for the role and the company culture.
We think you need these skills to ace Brand Activation and Experience Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for brand activation and experiential marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about creating standout experiences in the travel retail environment.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in brand activation and project management. We love seeing how your skills align with our needs, so don’t be shy about showcasing your past successes!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible to make your achievements and skills pop. Remember, we’re looking for someone who can manage multiple tasks efficiently!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at ABM UK
✨Know Your Campaigns
Before the interview, research recent brand activation campaigns in the travel retail sector. Be ready to discuss what you found engaging and how you would approach similar projects. This shows your passion for the role and your understanding of the industry.
✨Showcase Your Project Management Skills
Prepare examples from your past experiences where you successfully managed timelines and coordinated multiple tasks. Highlight specific tools or methods you used to keep everything on track, as this is crucial for the Brand Activation and Experience Manager role.
✨Be Creative and Proactive
Think of a few innovative ideas for potential campaigns that could work at Heathrow Airport. Present these during your interview to demonstrate your creative thinking and proactive approach. This will help you stand out as someone who can bring concepts to life.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Since the role involves liaising with clients and stakeholders, being able to communicate your ideas effectively will be key. Consider doing mock interviews with friends to refine your delivery.
