At a Glance
- Tasks: Lead exciting brand activations and create unforgettable experiences in travel retail.
- Company: Join a dynamic team at AX, where people are at the heart of everything we do.
- Benefits: Enjoy a competitive salary, Monday to Friday shifts, and a vibrant work culture.
- Other info: Thriving environment with opportunities for growth and creativity.
- Why this job: Be part of innovative projects that engage customers and enhance their travel experience.
- Qualifications: 2-4 years in brand activation or experiential marketing with strong project management skills.
The predicted salary is between 35000 - 45000 € per year.
LOCATION: Heathrow Airport
SHIFT PATTERN: Monday to Friday, 40 hours per week
SALARY: Competitive
Who are we? At AX, to us, people are everything. We believe that any company, any brand, any idea, only exists because of its people. Because of this we don’t have brand values, we have people values. Don’t just talk, listen. Say “we” not “me”. Get stuck in, not stuck. Put your heart and soul into every brand. Don’t just commit, deliver. Always find a smile.
What do we do? Cool stuff! We have created, conceptualised, produced and developed award winning activations for some of the world’s biggest brands. Whether it be full scale experiential projects, augmented reality treasure hunts or social sharing mechanics, we do it all.
The Team: We are a close team who love what we do and have a commitment ‘to get the job done’. We are going through an exciting phase of growth leading us to search for a core member of the creative team who can strengthen our offering to current and future projects.
Role Overview and Purpose: We are looking for a highly organised and proactive Brand Experience & Activation Manager to support the development and delivery of engaging retail activation campaigns within the travel retail environment. This role sits at the centre of campaign delivery, partnering closely with the Creative Solutions Director and wider team to turn ideas into high-quality, real-world experiences. You will balance creative thinking with strong operational and project management skills, ensuring activations are delivered seamlessly across multiple locations. This is a hands‑on role for someone who enjoys making things happen—bringing concepts to life through excellent coordination, attention to detail, and a passion for delivering standout brand experiences.
Brand Activation & Campaign Development
- Develop and execute innovative brand activation campaigns tailored to travel retail & domestic retail environments.
- Create engaging concepts that capture passenger attention and enhance the overall customer journey.
- Align campaigns with key seasonal moments and commercial opportunities (e.g. summer travel, major sporting events, new flight launches).
Key Responsibilities
Campaign Development & Support
- Support the ideation and development of engaging retail activation concepts.
- Translate campaign ideas into clear, actionable plans.
- Write and manage creative briefs for internal design teams.
- Align activations with key commercial and seasonal opportunities.
Campaign Delivery & Project Management
- Coordinate end-to-end delivery of retail activation campaigns.
- Manage timelines, schedules, and internal workflows.
- Ensure campaigns are delivered on time and to a high standard.
- Support multi-site rollouts across travel retail environments.
Experiential & Activation Execution
- Support the planning and delivery of live activations, including sampling, pop-ups, and in-store experiences.
- Source and coordinate experiential elements such as performers, artists, and brand ambassadors.
- Assist with staffing coordination and on-site execution where required.
Supplier & Production Coordination
- Liaise with production suppliers and external partners.
- Support the delivery of production briefs and ensure accurate execution.
- Coordinate materials, logistics, and installation requirements.
Client & Stakeholder Support
- Support day-to-day communication with clients and retail partners.
- Help ensure campaigns meet client expectations and objectives.
- Collaborate with internal teams and external stakeholders to ensure smooth delivery.
Financial & Administrative Support
- Assist with budget tracking and cost management.
- Support supplier onboarding and system setup (e.g., talent, vendors).
Reporting & Evaluation
- Support the creation of post-campaign reports and performance summaries.
- Assist in gathering insights and data to measure campaign success.
Key Skills and Experience
- 2–4 years’ experience in brand activation, experiential marketing, or retail marketing.
- Strong organisational and project management skills.
- Experience supporting multi-site campaigns or live activations.
- Ability to manage multiple tasks in a fast-paced environment.
- Strong communication and stakeholder coordination skills.
- Commercial awareness and attention to detail.
Desirable Experience
- Experience within travel retail or airport environments.
- Exposure to live events, staffing, or experiential activations.
- Familiarity with production processes and supplier management.
Personal Attributes
- Proactive and hands‑on.
- Highly organised and detail‑oriented.
- Collaborative team player.
- Calm under pressure.
- Solutions-focused mindset.
Brand Experience & Activation Lead (Travel Retail) in Hounslow employer: Abm-Industries-Inc.-2
At AX, we pride ourselves on being an exceptional employer, fostering a vibrant work culture that values collaboration and creativity. Located at Heathrow Airport, our team enjoys a dynamic environment where innovative brand experiences come to life, supported by competitive salaries and opportunities for professional growth. Join us to be part of a passionate team dedicated to delivering standout activations while enjoying the unique advantages of working in one of the world's busiest travel hubs.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Experience & Activation Lead (Travel Retail) in Hounslow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see your passion for brand experiences, so think about how you can bring your own ideas to the table. Show us you’re not just another candidate, but someone who truly gets what we do!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. We want to see your personality shine through, so don’t be afraid to let your enthusiasm for creative campaigns show!
✨Tip Number 4
Apply directly through our website! It shows initiative and gives you a better chance of standing out. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our exciting projects.
We think you need these skills to ace Brand Experience & Activation Lead (Travel Retail) in Hounslow
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand activation and experiential marketing shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating standout experiences.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in travel retail or similar environments. We love seeing how your past roles align with what we do, so don’t hold back on those details!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps to break down your achievements!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Abm-Industries-Inc.-2
✨Know Your Brand Inside Out
Before the interview, dive deep into AX's brand values and recent campaigns. Understand their approach to brand activation and how they engage with customers in travel retail. This knowledge will help you align your answers with their ethos and demonstrate your genuine interest.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've successfully managed projects in the past. Highlight your organisational skills and ability to juggle multiple tasks, especially in fast-paced environments. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Bring Creative Ideas to the Table
Think of innovative brand activation concepts that could work in a travel retail setting. Be prepared to share these ideas during the interview, showing your creative thinking and understanding of customer engagement. This will set you apart as someone who can contribute to their exciting growth phase.
✨Demonstrate Your Team Spirit
AX values collaboration, so be sure to highlight your experience working in teams. Share stories that showcase your ability to listen, support colleagues, and contribute positively to group dynamics. This will show that you're not just a lone wolf but a team player who fits their culture.
