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- Tasks: Lead marketing activities and support retailers in the automotive industry.
- Company: Dynamic automotive company focused on retail marketing effectiveness.
- Benefits: Competitive salary, office-based role, and opportunities for career growth.
- Why this job: Make a real impact in the automotive sector while enhancing your marketing skills.
- Qualifications: Experience in automotive retail marketing and strong analytical skills.
- Other info: Collaborative environment with regular travel across the region.
The predicted salary is between 36000 - 60000 £ per year.
Are you a retail & field marketing professional? Do you have experience working in the automotive industry? This Regional Sales Marketing Manager role could be an incredible next step for you! As a high-impact Regional Sales Marketing Manager, you'll strengthen retail marketing effectiveness across a growing UK network. If you're a Regional Sales Marketing Manager who thrives on momentum and clarity, you'll enjoy blending analytics with hands-on support for retailer partners. If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted, our recruiters will discuss this experience with you as a part of our screening process.
Salary: Competitive - depending on experience and current salary
Location: London
Work Style: Office-based
Language: English
Key Responsibilities:
- Lead retailer-facing marketing activity across your region, supporting consistent delivery of brand-aligned retail execution.
- Conduct reviews with retailers to analyse spend effectiveness, campaign adoption and return on investment.
- Translate national marketing campaigns into local activation programmes.
- Coordinate with sales, aftersales, product and finance teams to align on messaging and priorities.
- Provide retailers with toolkits, guidance and best-practice support to enhance marketing quality.
- Monitor KPIs including leads, conversion, showroom traffic and campaign ROI.
- Prepare structured insight reports for senior management, outlining opportunities for improvement.
- Support model launches, tactical campaigns and local events.
Requirements:
- Strong automotive retail or field marketing experience.
- Understanding of retailer operating models and local activation disciplines.
- Strong stakeholder management, communication and planning skills.
- Confident analysing campaign performance data and optimising future plans.
- Experience with CRM, digital retailing and lead management beneficial.
- Willingness to travel across the region regularly.
Sales Marketing Manager / Specialist employer: ABL
Contact Detail:
ABL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Marketing Manager / Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! When you get the chance to chat with recruiters or hiring managers, make sure to highlight your experience in retail marketing and how you've driven results in previous roles. Use specific examples to demonstrate your impact.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can translate national campaigns into local successes. This shows you're not just interested in the role, but also in making a real difference.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it gives you a chance to tailor your CV and cover letter specifically for the role, highlighting your automotive experience.
We think you need these skills to ace Sales Marketing Manager / Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to highlight your automotive and retail marketing experience. We want to see how your skills align with the role, so don’t be shy about showcasing relevant achievements!
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, include examples of how you've used data to drive decisions in past roles. We love seeing numbers that tell a story!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key points stand out without unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at ABL
✨Know Your Automotive Stuff
Make sure you brush up on your automotive industry knowledge. Understand the latest trends, key players, and challenges in the market. This will help you speak confidently about how your experience aligns with the role and how you can contribute to their success.
✨Showcase Your Retail Marketing Experience
Prepare specific examples from your past roles that highlight your retail marketing successes. Be ready to discuss how you've improved campaign performance or supported retailers in achieving their goals. Use metrics to back up your claims – numbers speak volumes!
✨Master the Art of Stakeholder Management
Since this role involves coordinating with various teams, be prepared to discuss your approach to stakeholder management. Share examples of how you've effectively communicated and collaborated with different departments to achieve common objectives.
✨Prepare Insightful Questions
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful queries about their current marketing strategies, challenges they face, or how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
