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- Tasks: Shape brand reputation in the automotive industry through strategic PR and media engagement.
- Company: Dynamic automotive brand seeking a passionate PR Manager.
- Benefits: Competitive salary, vibrant office environment, and opportunities for professional growth.
- Why this job: Blend storytelling with hands-on delivery to make a real impact in the automotive sector.
- Qualifications: Degree in marketing or communications with extensive PR experience, preferably in automotive.
- Other info: Join a fast-paced team and thrive in a creative, collaborative atmosphere.
Are you a PUBLIC RELATIONS professional with a passion for shaping brand reputation within the AUTOMOTIVE landscape? My client is looking for a PR Manager to develop communication strategy, strengthen media relationships and support integrated brand campaigns. If you thrive in a role that blends strategic storytelling with hands-on delivery, this position is ideal.
Salary: Competitive - depending on experience and current salary
Location: London
Work Style: Office-based
Key Responsibilities
- Develop long-term PR frameworks and execution plans covering brand, corporate and product communications.
- Coordinate with global teams and adapt communication initiatives for the local market.
- Partner with social, marketing and creative teams to deliver integrated activities.
- Collaborate across departments including product, retail and aftersales.
- Establish and maintain strong media relationships.
- Draft and distribute press releases independently or with agency partners.
- Manage crisis communication processes and support escalation planning.
- Organise media events, press engagements and small-format corporate sessions.
- Provide event summaries and insights to guide future planning.
Requirements
- Degree in marketing, communications or relevant discipline.
- Extensive PR or communications experience, ideally within automotive or agency environments.
- Strong media relationship development skills.
- Innovative, proactive and comfortable working in busy environments.
- Excellent coordination, planning and execution ability.
- Strong resilience and ability to handle pressure.
- Cross-cultural experience beneficial.
- Fluent English required.
PR Manager - AUTOMOTIVE employer: ABL
Contact Detail:
ABL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager - AUTOMOTIVE
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, especially those in the automotive sector. Attend events, join online forums, and don’t be shy to reach out on LinkedIn – you never know who might help you land that PR Manager role!
✨Tip Number 2
Show off your storytelling skills! Prepare a portfolio of your best work that highlights your strategic communication abilities. When you get the chance to chat with potential employers, share examples of how you've shaped brand reputations in the past.
✨Tip Number 3
Stay updated on automotive trends! Follow industry news and be ready to discuss how current events could impact PR strategies. This will not only impress interviewers but also show your passion for the field.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you prepare for interviews and ace them. Plus, applying directly shows your enthusiasm for the role and gives you a better chance to stand out!
We think you need these skills to ace PR Manager - AUTOMOTIVE
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the PR Manager role in the automotive sector. Highlight your relevant experience and skills that align with the job description, especially your media relationship development and strategic storytelling abilities.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the automotive industry and how you can contribute to shaping brand reputation. Don’t forget to mention specific examples of your past successes in PR.
Showcase Your Communication Skills: Since this role is all about communication, make sure your application reflects your writing prowess. Keep it clear, concise, and engaging. We want to see your ability to convey messages effectively right from the start!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at ABL
✨Know Your Automotive Stuff
Make sure you brush up on the latest trends and news in the automotive industry. Being able to discuss recent developments or innovations will show your passion and expertise, which is crucial for a PR Manager role.
✨Showcase Your Media Relationships
Prepare examples of how you've built and maintained strong media relationships in the past. Be ready to discuss specific journalists or outlets you've worked with and how those connections have benefited your previous campaigns.
✨Demonstrate Strategic Storytelling
Think of a few key stories or campaigns you've executed that highlight your ability to blend strategic thinking with hands-on delivery. Be prepared to explain your thought process and the impact these stories had on brand reputation.
✨Crisis Communication Preparedness
Have a plan in mind for discussing how you've managed crisis communications before. Share a specific example where you successfully navigated a challenging situation, as this will demonstrate your resilience and ability to handle pressure.
