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- Tasks: Create and execute innovative fleet marketing strategies to boost brand visibility and lead generation.
- Company: Join a dynamic automotive company focused on B2B marketing excellence.
- Benefits: Competitive salary, hands-on experience, and opportunities for professional growth.
- Why this job: Make a real impact in the automotive industry with your creativity and strategic insight.
- Qualifications: 2-3 years of marketing experience, preferably in automotive or B2B sectors.
- Other info: Work in a fast-paced environment with opportunities to attend industry events.
The predicted salary is between 36000 - 60000 £ per year.
Are you a MARKETING & B2B STRATEGY PROFESSIONAL? Do you have experience working in the AUTOMOTIVE INDUSTRY? This Fleet Marketing Specialist role could be an incredible next step for you! As a Fleet Marketing Specialist, you'll shape and execute fleet-focused marketing strategies that elevate brand visibility, strengthen business engagement and drive high-quality lead generation. If you're a Fleet Marketing Specialist who thrives on creativity, commercial insight and hands-on delivery, this role will give you the platform to make a measurable impact.
If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted. Our recruiters will discuss this experience with you as a part of our screening process. Submit your CV and any additional required information after you have read this description by clicking on the application button.
Salary: Competitive - depending on experience and current salary
Location: London
Work Style: 100% Office-based
Language: English
Key Responsibilities
- As the Fleet Marketing Specialist, develop integrated fleet marketing campaigns across B2B outreach, digital channels, and event programmes.
- The Fleet Marketing Specialist manages agency partners and digital channels to ensure consistent, brand-aligned growth in awareness and campaign performance.
- Acting as the strategic Fleet Marketing Specialist, oversee fleet-related content including brochures, retailer assets, case studies and corporate presentations.
- Conduct structured market research to interpret fleet trends, segment behaviours and competitive positioning.
- Lead digital initiatives including website content, SEO optimisation, CRM-led email journeys and targeted social activity.
- Collaborate with sales teams to design lead-generation frameworks, continuously tracking funnel stages and campaign ROI.
- Organise and represent the business at fleet events, trade shows and industry conferences.
- Manage marketing budgets, ensuring cost-efficient delivery and measurable impact.
- Support cross-functional alignment with product, operations and sales to ensure cohesive fleet communication.
Requirements
- The ideal Fleet Marketing Specialist has 2-3 years' experience in marketing, ideally within automotive, fleet or B2B environments.
- A successful Fleet Marketing Specialist understands B2B marketing funnels, customer acquisition strategies and lead-nurture frameworks.
- Proficiency in CRM systems, analytics platforms, digital tools and campaign tracking dashboards.
- Excellent communication, creative development and project management capability.
- Ability to convert insight and data into actionable marketing improvements.
- Organised, proactive and comfortable managing multiple deliverables at pace.
Fleet Sales Marketing Manager - AUTOMOTIVE in London employer: ABL
Contact Detail:
ABL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fleet Sales Marketing Manager - AUTOMOTIVE in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, trade shows, and conferences to meet potential employers and showcase your passion for fleet marketing.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Apply through our website! We make it easy for you to submit your CV and any additional info. Plus, our recruiters are ready to chat about your automotive experience and how it fits into the role.
We think you need these skills to ace Fleet Sales Marketing Manager - AUTOMOTIVE in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to highlight your experience in the automotive industry and any relevant B2B marketing roles. We want to see how your skills align with the Fleet Marketing Specialist position, so don’t hold back on showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about fleet marketing and how your background makes you the perfect fit for us. Be creative and let your personality come through – we love that!
Showcase Your Digital Savvy: Since this role involves managing digital channels and CRM systems, make sure to mention any relevant tools or platforms you’ve worked with. We’re keen to see how you can leverage digital strategies to drive lead generation and brand visibility.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at ABL
✨Know Your Automotive Stuff
Make sure you brush up on the latest trends in the automotive industry. Understand the key players, market dynamics, and how fleet marketing fits into the bigger picture. This will show your passion and expertise during the interview.
✨Showcase Your B2B Marketing Skills
Prepare specific examples of successful B2B marketing campaigns you've led or contributed to. Highlight your experience with lead generation frameworks and how you've tracked campaign performance. This will demonstrate your hands-on experience and strategic thinking.
✨Be Ready to Discuss Digital Initiatives
Since the role involves managing digital channels, be prepared to talk about your experience with SEO, CRM systems, and digital content strategies. Bring examples of how you've used these tools to drive engagement and improve campaign outcomes.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with sales teams and other departments. Be ready to discuss how you've successfully collaborated in the past, managed multiple deliverables, and ensured cohesive communication across teams. This will highlight your organisational skills and proactive approach.
