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- Tasks: Create and execute innovative fleet marketing strategies to boost brand visibility and lead generation.
- Company: Join a dynamic automotive company focused on B2B marketing excellence.
- Benefits: Competitive salary, hands-on experience, and opportunities for professional growth.
- Why this job: Make a measurable impact in the automotive industry with your creativity and strategic insight.
- Qualifications: 2-3 years of marketing experience, preferably in automotive or B2B sectors.
- Other info: Work in a fast-paced environment with opportunities to attend industry events.
The predicted salary is between 36000 - 60000 £ per year.
Are you a MARKETING & B2B STRATEGY PROFESSIONAL? Do you have experience working in the AUTOMOTIVE INDUSTRY? This Fleet Marketing Specialist role could be an incredible next step for you! As a Fleet Marketing Specialist, you'll shape and execute fleet-focused marketing strategies that elevate brand visibility, strengthen business engagement and drive high-quality lead generation. If you're a Fleet Marketing Specialist who thrives on creativity, commercial insight and hands-on delivery, this role will give you the platform to make a measurable impact.
If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted; our recruiters will discuss this experience with you as a part of our screening process.
Salary: Competitive - depending on experience and current salary
Location: London
Work Style: 100% Office-based
Language: English
Key Responsibilities
- Develop integrated fleet marketing campaigns across B2B outreach, digital channels, and event programmes.
- Manage agency partners and digital channels to ensure consistent, brand-aligned growth in awareness and campaign performance.
- Oversee fleet-related content including brochures, retailer assets, case studies and corporate presentations.
- Conduct structured market research to interpret fleet trends, segment behaviours and competitive positioning.
- Lead digital initiatives including website content, SEO optimisation, CRM-led email journeys and targeted social activity.
- Collaborate with sales teams to design lead-generation frameworks, continuously tracking funnel stages and campaign ROI.
- Organise and represent the business at fleet events, trade shows and industry conferences.
- Manage marketing budgets, ensuring cost-efficient delivery and measurable impact.
- Support cross-functional alignment with product, operations and sales to ensure cohesive fleet communication.
Requirements
- 2-3 years' experience in marketing, ideally within automotive, fleet or B2B environments.
- Understanding of B2B marketing funnels, customer acquisition strategies and lead-nurture frameworks.
- Proficiency in CRM systems, analytics platforms, digital tools and campaign tracking dashboards.
- Excellent communication, creative development and project management capability.
- Ability to convert insight and data into actionable marketing improvements.
- Organised, proactive and comfortable managing multiple deliverables at pace.
Fleet Sales Marketing Manager - AUTOMOTIVE employer: ABL
Contact Detail:
ABL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fleet Sales Marketing Manager - AUTOMOTIVE
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, trade shows, and conferences to meet potential employers and showcase your passion for fleet marketing.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. Use data to back up your achievements and demonstrate how you can drive lead generation and brand visibility.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to highlight your automotive experience and how it aligns with the Fleet Marketing Specialist role.
We think you need these skills to ace Fleet Sales Marketing Manager - AUTOMOTIVE
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to highlight your experience in the automotive industry and any relevant B2B marketing roles. We want to see how your skills align with the Fleet Marketing Specialist position, so don’t hold back on showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your background makes you the perfect fit. We love creativity, so feel free to let your personality come through while keeping it professional.
Showcase Your Digital Savvy: Since this role involves managing digital channels and CRM systems, make sure to mention any relevant tools or platforms you’ve worked with. We’re keen to see how you’ve used digital strategies to drive results in your previous roles!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at ABL
✨Know Your Automotive Stuff
Make sure you brush up on the latest trends in the automotive industry. Understand the key players, emerging technologies, and market dynamics. This knowledge will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their fleet marketing strategies.
✨Showcase Your B2B Marketing Skills
Prepare specific examples of your past B2B marketing campaigns. Highlight your experience with lead generation frameworks and how you've successfully tracked campaign performance. Being able to discuss your hands-on experience will demonstrate your capability to manage integrated marketing campaigns effectively.
✨Be Ready to Discuss Data
Since the role involves interpreting market research and analytics, be prepared to talk about how you've used data to drive marketing decisions in the past. Bring examples of how you've converted insights into actionable strategies, especially in a fleet or automotive context.
✨Engage with Their Brand
Before the interview, take some time to engage with the company's brand. Familiarise yourself with their marketing materials, social media presence, and any recent campaigns. This will not only give you talking points but also show your genuine interest in the company and its mission.
