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- Tasks: Create and execute innovative fleet marketing strategies to boost brand visibility and lead generation.
- Company: Join a dynamic automotive company focused on B2B marketing excellence.
- Benefits: Competitive salary, office-based role in London, and opportunities for professional growth.
- Why this job: Make a real impact in the automotive industry with your creativity and strategic insight.
- Qualifications: 2-3 years of marketing experience, preferably in automotive or B2B sectors.
- Other info: Collaborate with sales teams and represent the company at industry events.
The predicted salary is between 36000 - 60000 £ per year.
Are you a MARKETING & B2B STRATEGY PROFESSIONAL? Do you have experience working in the AUTOMOTIVE INDUSTRY? This Fleet Marketing Specialist role could be an incredible next step for you! As a Fleet Marketing Specialist, you'll shape and execute fleet-focused marketing strategies that elevate brand visibility, strengthen business engagement and drive high-quality lead generation. If you're a Fleet Marketing Specialist who thrives on creativity, commercial insight and hands-on delivery, this role will give you the platform to make a measurable impact.
If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted; our recruiters will discuss this experience with you as a part of our screening process.
Salary: Competitive - depending on experience and current salary
Location: London
Work Style: 100% Office-based
Language: English
Key Responsibilities:
- Develop integrated fleet marketing campaigns across B2B outreach, digital channels, and event programmes.
- Manage agency partners and digital channels to ensure consistent, brand-aligned growth in awareness and campaign performance.
- Oversee fleet-related content including brochures, retailer assets, case studies and corporate presentations.
- Conduct structured market research to interpret fleet trends, segment behaviours and competitive positioning.
- Lead digital initiatives including website content, SEO optimisation, CRM-led email journeys and targeted social activity.
- Collaborate with sales teams to design lead-generation frameworks, continuously tracking funnel stages and campaign ROI.
- Organise and represent the business at fleet events, trade shows and industry conferences.
- Manage marketing budgets, ensuring cost-efficient delivery and measurable impact.
- Support cross-functional alignment with product, operations and sales to ensure cohesive fleet communication.
Requirements:
- 2-3 years' experience in marketing, ideally within automotive, fleet or B2B environments.
- Understanding of B2B marketing funnels, customer acquisition strategies and lead-nurture frameworks.
- Proficiency in CRM systems, analytics platforms, digital tools and campaign tracking dashboards.
- Excellent communication, creative development and project management capability.
- Ability to convert insight and data into actionable marketing improvements.
- Organised, proactive and comfortable managing multiple deliverables at pace.
Fleet Sales Marketing Manager - AUTOMOTIVE in City of London employer: ABL
Contact Detail:
ABL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fleet Sales Marketing Manager - AUTOMOTIVE in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry and let them know you're on the lookout for opportunities. Attend industry events and trade shows to meet potential employers face-to-face – it’s all about making those personal connections!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and successes in the automotive sector. This will give you an edge during interviews, as you can demonstrate your hands-on experience and creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its fleet marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Tailor your responses to show you understand their brand and market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us!
We think you need these skills to ace Fleet Sales Marketing Manager - AUTOMOTIVE in City of London
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight any automotive or OEM experience in your CV. We want to see how your background aligns with the Fleet Marketing Specialist role, so don’t hold back on those relevant details!
Tailor Your CV: Customise your CV to reflect the skills and experiences that match the job description. We’re looking for someone who understands B2B marketing funnels and lead-generation strategies, so make those stand out!
Be Creative: This role thrives on creativity, so let your personality shine through in your application. We love seeing innovative ideas and fresh perspectives, so don’t be afraid to show us what you’ve got!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s get started!
How to prepare for a job interview at ABL
✨Know Your Automotive Stuff
Make sure you brush up on the latest trends in the automotive industry. Be ready to discuss how these trends can influence fleet marketing strategies. Showing that you’re in the know will impress your interviewers and demonstrate your passion for the field.
✨Showcase Your B2B Marketing Skills
Prepare specific examples of successful B2B marketing campaigns you've worked on. Highlight your experience with lead generation frameworks and how you’ve tracked campaign performance. This will help the interviewers see how you can bring value to their team.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with sales teams and other departments, think of examples where you’ve successfully collaborated across functions. Emphasise your communication skills and how you’ve aligned marketing efforts with sales goals.
✨Prepare Questions About Their Strategy
Come armed with thoughtful questions about the company’s current fleet marketing strategies and future plans. This shows your genuine interest in the role and gives you a chance to demonstrate your strategic thinking.
