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- Tasks: Create and implement digital marketing strategies to boost brand visibility and growth.
- Company: Join a leading automotive company focused on innovative digital marketing.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced automotive industry with your digital expertise.
- Qualifications: 5+ years in digital marketing, strong SEO/PPC skills, and analytical mindset.
- Other info: Office-based role in London with a collaborative team atmosphere.
The predicted salary is between 36000 - 60000 £ per year.
Are you a DIGITAL MARKETING professional who thrives in data-driven, fast-paced AUTOMOTIVE environments? My client is searching for a Digital Marketing Manager to shape multi-channel digital activity, strengthen online visibility and deliver measurable growth. If you excel in campaign optimisation, platform management and integrated digital strategy, this role offers a strong platform for impact.
Salary: Competitive - depending on experience and current salary
Location: London
Work Style: Office-based
Language: English (Mandarin is a benefit!)
Key Responsibilities
- Create and implement digital marketing strategies that support brand and product objectives.
- Manage paid media across search, display, social, affiliates and retargeting channels.
- Lead organic growth through SEO and SEM initiatives.
- Oversee website content, UX improvements and performance analysis.
- Work cross-functionally with retail, PR and creative teams to deliver cohesive campaigns.
- Develop CRM and email programmes that support lead nurturing and conversion.
- Review digital effectiveness via analytics tools such as GA4 and platform dashboards.
- Track and optimise channel budgets to deliver strong ROI.
- Monitor industry trends and competitor activity to identify new digital opportunities.
- Ensure compliance with advertising and data protection standards.
Requirements
- Degree in digital marketing, communications or similar field.
- Five+ years' experience managing digital activity, ideally within automotive, consumer goods or technology.
- Strong understanding of SEO, PPC, social media advertising and email strategy.
- Experience with CMS platforms and analytics tools.
- Knowledge of major social and paid platforms.
- Experience with CRM or automation systems.
- Analytical, commercially aware and comfortable interpreting data.
- Excellent communication and organisational skills.
- Automotive experience beneficial.
Digital Marketing Manager - AUTOMOTIVE in City of London employer: ABL
Contact Detail:
ABL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - AUTOMOTIVE in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive and digital marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns. Include metrics and results to demonstrate your impact. This is a great way to stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can enhance their digital presence and drive growth. Tailor your answers to reflect your understanding of the automotive industry and the specific challenges they face.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Digital Marketing Manager - AUTOMOTIVE in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience in data-driven environments and any specific achievements in the automotive sector. We want to see how you can shape multi-channel strategies!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing in the automotive industry. Share examples of successful campaigns you've led and how they delivered measurable growth.
Showcase Your Analytical Skills: Since this role involves a lot of data interpretation, make sure to mention your experience with analytics tools like GA4. We love seeing how you've used data to optimise campaigns and improve ROI in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at ABL
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially within the automotive sector. Be ready to discuss specific strategies you've implemented in the past and how they drove measurable growth.
✨Showcase Your Analytical Skills
Since this role is data-driven, prepare to talk about your experience with analytics tools like GA4. Bring examples of how you've used data to optimise campaigns and improve ROI, as this will demonstrate your analytical prowess.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples where you've successfully collaborated with retail, PR, or creative teams to deliver cohesive campaigns. Highlight your communication skills and ability to work in a team.
✨Stay Ahead of Industry Trends
Research current trends in the automotive industry and be prepared to discuss how they might impact digital marketing strategies. Showing that you're proactive about understanding the market will impress your interviewers.
