Brand Manager - AUTOMOTIVE

Do you have a MARKETING and BRANDING background? Interested in or armed with experience from the AUTOMOTIVE INDUSTRY? This is an opportunity to play a key role in shaping the market presence of one of the most exciting new automotive brands entering the UK. My client combines cutting-edge design, advanced technology, and a strong focus on customer experience as their keywords for this new foray into the UK market. As Brand Manager, you will lead the development and execution of marketing strategies that define the brand\’s identity and drive awareness during this critical launch and growth phase.

Title: Brand Manager

Location: London

Job Type: Permanent, full-time

Salary: Competitive – depends on current salary and experience!

Work Style: 100% Office Based

This is an exciting time to join a business that is rapidly expanding its footprint across Europe and the UK. With a bold approach to innovation and a commitment to delivering premium, technologically advanced vehicles, the brand is already disrupting the market and drawing in a new generation of customers. For a dynamic marketing professional, this role offers the chance to shape strategy, deliver impactful campaigns, and make a tangible impact on the success of a brand during its entry into one of the most competitive automotive markets in the world.

Key Responsibilities

Brand & Marketing Strategy

• Develop and implement integrated marketing strategies aligned with market entry and growth objectives.
• Define brand positioning, messaging, and go-to-market plans tailored to the UK automotive market.
• Ensure consistent brand identity across all marketing channels.

Campaign Management

• Plan and execute national and regional marketing campaigns (online and offline).
• Manage product launch campaigns, tactical promotions, and seasonal activities.
• Track campaign performance and optimise based on data and insights.

Digital & Performance Marketing

• Oversee digital marketing activities including social media, website, CRM, paid media, and content marketing.
• Collaborate with agencies to deliver effective digital and performance-driven campaigns.
• Monitor key metrics such as leads, traffic, conversion, and ROI.

Dealer & Local Marketing Support

• Support dealer network marketing activities, including local campaigns, POS materials, and events.
• Provide marketing guidelines, toolkits, and best practices to local partners.

Market & Consumer Insights

• Conduct market research and competitor analysis to inform strategy and decision-making.
• Analyse customer behaviour, trends, and feedback to refine marketing approaches.

Budget & Agency Management

• Manage marketing budgets effectively, ensuring cost control and ROI.
• Coordinate with creative, media, PR, and digital agencies to deliver high-quality outputs.

Candidate Requirements

Essential

• Proven experience in a marketing role, preferably within automotive, FMCG, or consumer brands.
• Strong background in brand building, campaign management, and digital marketing.
• Experience working with agencies and managing multiple projects simultaneously.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.

Desirable

• Experience supporting a new brand launch or market entry.
• Experience working in an international or matrix organisation.
• Automotive industry knowledge and understanding of dealer networks.