Start Date: ASAP
Work style + Location: London, 5 days on site
Sector: AUTOMOTIVE
This is a fascinating role for anyone who loves DATA, and has a keen interest in MARKETING. You will be at the center of one of the UK’s biggest manufacturers’ marketing analytics systems, using internal and external data to push the company to the forefront of the market. Where other roles are purely data analysis and reporting, in this role you’ll be charged with modernising and constantly improving the marketing technology and applications, rather than just reporting. With the UK automotive market as competitive as it is at the minute, this role is a great opportunity to get in with a stable figure, who can offer long term growth and development. This role would suit someone with a keen interest in marketing, data and data analytics, and ideally someone with an interest in the automotive industry.
NON NEGOTIABLE REQUIREMENT
- CANDIDATES MUST HAVE PRIOR EXPERIENCE WORKING WITH AUTOMOTIVE CLIENTS, EITHER IN-HOUSE OR AGENCY SIDE.
Key Responsibilities
- Develop regular reporting covering media performance, campaign effectiveness, competitor activity and market trends.
- Analyse marketing and consumer data to identify trends, opportunities and potential risks.
- Develop dashboards and reporting tools, creating clear and actionable commercial recommendations to support effective decision-making.
- Track relevant developments in the automotive and wider consumer market (campaigns, investment, launches and strategies).
- Identify emerging marketing / branding trends
Brand Reputation Monitoring
- Monitor online conversations, customer feedback, social sentiment and emerging issues. Working closely with the Marketing and Communications teams with data and insights on reputation.
AI, Automation & Emerging Technology
- Explore practical applications of AI and automation within marketing activities
- Identify, test and implement opportunities to improve content creation, reporting, data processing and consumer insight through technology such as AI and automated marketing tools.
Digital Platforms & Ecosystem
- Support the operation and continuous improvement of digital platforms and applications. Continuously improve digital platforms and applications, CRM, and wider digital ecosystem performance.
Qualifications
- 1–3 years' experience in digital marketing, marketing analytics, data analytics, marketing technology, research or a related discipline.
- Experience using dashboards, analytics platforms and reporting tools.
- Exposure to CRM, digital platforms or app environments is desirable.
- Experience with competitor intelligence or social listening tools is desirable.
- Ability to identify patterns and commercial insights from complex information.
- Strong interest in AI, automation and emerging digital technologies.
- Understanding of digital marketing and consumer behaviour.
- Strong attention to detail and problem-solving capability.
- Strong analytical capability and confidence working with data.
- Interest in automotive, technology and marketing innovation.
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Marketing Data Analyst employer: ABL Recruitment
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