Sales Performance Manager in London

My client is seeking an experienced Sales Performance Manager to join their fast‐growing automotive business and play a pivotal role in driving commercial success across the Midlands. This is an exciting opportunity for someone who thrives in a dynamic environment, enjoys working closely with dealer partners, and is passionate about delivering strong sales results.

Salary: Competitive + Benefits

Sector: Automotive

Location: West London

Work style: Office based role

In this position, you will take full ownership of sales performance within the assigned region. You will work closely with the dealer network to build strong partnerships, execute commercial strategies, and support the continuous growth of the brand\’s presence and market share in the UK. Your expertise and leadership will directly influence regional performance.

Key Responsibilities

Drive Sales Performance: Develop and implement strategies that help dealers achieve—and exceed—their sales targets.

Dealer Network Leadership: Build strong, motivating relationships with dealer groups and provide coaching, support, and tools to enhance their performance.

Execute Commercial Strategy: Roll out campaigns, promotions, and new initiatives in line with my client\’s overall business objectives.

Market Insights: Conduct ongoing market and competitor analysis to identify opportunities, risks, and areas for growth.

Brand Representation: Act as a regional ambassador for my client\’s brand, ensuring consistent and positive representation across all channels.

Customer Focus: Track customer satisfaction, support dealers in resolving issues, and contribute to improving the customer journey.

Performance Reporting: Produce clear, insightful reports on regional sales, dealer activities, and market trends.

Candidate Requirements

Bachelor\’s degree in marketing, business, economics, or engineering

8+ years of experience in automotive sales and dealer network management

Strong existing relationships with UK dealer groups

Proven experience in projects such as site selection, facility standards, or dealership setup

Excellent communication, planning, and organisational abilities

A proactive, resilient, and solution‐oriented mindset

Flexibility to travel throughout the region

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