At a Glance
- Tasks: Lead impactful marketing campaigns for a fast-growing automotive brand across the UK.
- Company: Join a dynamic automotive brand with a focus on growth and innovation.
- Benefits: Earn up to £80,000 plus perks like a company car and private medical insurance.
- Other info: 100% office-based role with opportunities for travel across the UK.
- Why this job: Shape the brand's presence and drive performance in a vibrant retail environment.
- Qualifications: 5+ years in retail marketing with strong project management and communication skills.
The predicted salary is between 80000 - 80000 £ per year.
Are YOU an experienced marketing professional looking to shape how a fast‑growing automotive brand is represented across the UK? Are you confident managing dealer marketing activity and building strong relationships across a regional network? Do you want to deliver high‑impact campaigns that directly influence retail performance?
My client is searching for an experienced retail marketing professional to support the continued growth of their UK dealer network. This role is vital in delivering high‑impact retail and fleet marketing activity, strengthening regional brand execution, and supporting local dealer partners with initiatives that drive performance. The successful candidate will play a key part in shaping how the brand is represented throughout the UK retail landscape.
Salary: Up to £80,000 + benefits (company car, ECOS scheme, salary sacrifice, private medical, life, dental and critical illness insurance from day 1)
Location: London
Start Date: ASAP
Work Style: 100% OFFICE BASED
Key Responsibilities
- Plan, manage, and deliver retail and fleet marketing campaigns including new model launches, tactical activity, and quarterly initiatives.
- Localise national campaigns across regional markets while ensuring full alignment with brand guidelines.
- Support dealer partners through media planning, campaign execution, and development of local marketing strategies.
- Plan and deliver dealer launch events, test drive activations, and showroom experiences.
- Oversee the distribution and utilisation of POS materials, signage, and digital assets across the dealer network.
- Act as the primary marketing liaison for field sales teams and dealer partners.
- Provide training, toolkits, and guidance to dealer marketing contacts.
- Ensure adherence to corporate identity standards and consistent brand execution across all retail touchpoints.
- Manage relationships with regional agencies and suppliers supporting local campaign delivery.
Performance and Reporting
- Track and analyse marketing KPIs such as leads, conversion rates, footfall, and ROI.
- Deliver regular reporting and insight-driven recommendations to improve local performance.
- Maintain awareness of automotive retail trends, competitor activity, and emerging marketing innovations.
Budget and Operations
- Own and manage the retail marketing budget, ensuring spend is strategically aligned and delivers strong ROI.
- Process invoices and maintain accurate financial reporting.
- Work closely with digital and product teams to align online and offline retail marketing initiatives.
What We Are Looking For
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years’ experience in retail marketing, trade marketing, or dealer network support.
- Strong understanding of retail channel dynamics, customer journey, and local marketing execution.
- Experience delivering events, POS programmes, and large-scale retail activations.
- Strong project management capability with excellent attention to detail.
- Excellent communication skills with the ability to influence dealer stakeholders.
- Confident using marketing platforms, CRM systems, and reporting dashboards.
- Ability to travel across the UK to support dealer initiatives.
- Automotive industry experience.
- Strong knowledge of the UK dealer landscape.
Retail Marketing Manager in London employer: ABL Recruitment
ABL Recruitment is an excellent employer that values its employees by offering a hybrid working model, allowing for a balanced work-life integration. With a focus on professional development and a supportive team culture, employees are encouraged to grow their skills in a dynamic environment while enjoying the benefits of flexible working arrangements in the vibrant town of Fareham.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ABL Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ABL Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ABL Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ABL Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ABL Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ABL Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about ABL Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ABL Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ABL Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ABL Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
