At a Glance
- Tasks: Lead PR strategy for a top UK automotive brand and manage media relations.
- Company: Join one of the UK's most renowned home-grown automotive brands.
- Benefits: Competitive salary up to £70K, travel opportunities, and dynamic work environment.
- Other info: Exciting career growth and the chance to work with influential media.
- Why this job: Make a real impact in the automotive industry and shape brand reputation.
- Qualifications: 5+ years in PR with a background in automotive or tech preferred.
This is an unusual and very lucrative opportunity for someone with experience in the world of automotive PR. This is one of the UK’s most well-known home-grown automotive brands, and they’re looking for a tried and tested PR expert to join them in house. You will develop and execute this client’s entire PR and Comms strategy across the UK market, leading media relations, corporate and product communications, brand storytelling and reputation management. You will be tasked with cementing this client as the UK’s leading automotive manufacturer.
Key Responsibilities
- PR & Communications Strategy
- Develop and deliver the annual PR and communications strategy aligned to business, sales, and brand objectives.
- Create integrated plans for product launches, campaigns, and corporate announcements.
- Identify opportunities to increase brand visibility and media exposure.
- Media & External Relations
- Act as primary media contact, building strong relationships across automotive, business, tech, sustainability, and consumer media.
- Manage enquiries, interviews, press materials, and briefing documents.
- Organise media events, press conferences, and test drive programmes.
- Product & Brand Communications
- Lead communications for vehicle launches and product updates, including messaging and materials.
- Coordinate press vehicle activity and support media reviews.
- Ensure consistent brand messaging across all channels.
- Corporate & Executive Communications
- Develop corporate communications programmes and promote key milestones, partnerships, and achievements.
- Support leadership visibility through speeches, presentations, and briefing materials.
- Reputation & Crisis Management
- Monitor media coverage, sentiment, and public perception.
- Manage reputation risks and lead crisis communication planning and response.
- Agency, Influencer & Industry Management
- Manage PR agencies and partners, including objectives, budgets, delivery, and performance.
- Build relationships with influencers, content creators, and industry stakeholders to drive brand awareness.
- Events & Internal Communications
- Support launches, exhibitions, and corporate events including media coordination and post-event coverage.
- Support internal communications, ensuring alignment of key business messages with HR and leadership.
- Reporting & Performance
- Track media coverage, share of voice, campaign performance, and KPIs.
- Produce reports, evaluate effectiveness, and recommend improvements.
Education
- Bachelor’s degree in Communications, PR, Journalism, Marketing, Business, or similar.
Experience
- 5+ years in PR, communications, or corporate affairs.
- Background in automotive, mobility, tech, consumer brands, or multinational environments preferred.
- Strong track record in media relations, PR campaigns, product launches, and brand-building.
- Mix of agency and in-house experience advantageous.
Preferred Experience
- Automotive OEM or wider automotive industry background.
- Experience launching products or brands in the UK.
- Familiarity with media test drive programmes.
- Knowledge of EV and sustainable mobility sectors.
- Established relationships with UK automotive media and stakeholders.
Key Performance Indicators (KPIs)
- Media coverage quality and volume.
- Share of voice and positive sentiment.
- Brand awareness growth.
- Product launch performance.
- Influencer engagement results.
- PR campaign ROI.
- Event coverage and attendance.
- Agency performance.
- Reputation management outcomes.
PR Communication Manager (Permanent) in London employer: ABL Recruitment
ABL Recruitment is an excellent employer that values its employees by offering a hybrid working model, allowing for a balanced work-life integration. With a focus on professional development and a supportive team culture, employees are encouraged to grow their skills in a dynamic environment while enjoying the benefits of flexible working arrangements in the vibrant town of Fareham.
StudySmarter Expert Advice🤫
We think this is how you could land PR Communication Manager (Permanent) in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like ABL Recruitment. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like ABL Recruitment, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research ABL Recruitment inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Communication Manager (Permanent) in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of ABL Recruitment. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at ABL Recruitment.
How to prepare for a job interview at ABL Recruitment
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
