At a Glance
- Tasks: Lead media strategy and execute campaigns across various channels for a top automotive brand.
- Company: Join a leading name in the automotive sector with a strong growth trajectory.
- Benefits: Competitive salary up to £70,000, dynamic work environment, and career advancement opportunities.
- Other info: On-site role in London, perfect for those passionate about media and marketing.
- Why this job: Make a real impact on media strategies and drive business growth in a thriving industry.
- Qualifications: 5+ years in media buying, preferably in the automotive sector, with strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
Join a leading name in the automotive sector and take ownership of media strategy for a recognised and growing brand.
Our client is seeking an experienced Media Buying Manager to drive integrated media campaigns across traditional and digital channels, delivering measurable results and supporting ambitious business growth.
Media Buying Manager Job type: Permanent, full-time
Location: London Working pattern: on site (5 days/week)Salary: up to 70,000Key Responsibilities Develop and execute integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
Manage media agencies and vendors, ensuring alignment with internal marketing, brand, product, and retail teams.
Conduct audience analysis, market research, and competitor benchmarking to inform media planning.
Negotiate media rates, placements, and sponsorship opportunities to maximise value and campaign effectiveness.
Monitor, optimise, and report on campaign performance using data and analytics.
Manage media budgets, ensuring cost efficiency and strong return on investment.
Ensure compliance with brand guidelines, industry regulations, and financial controls, including SOX where applicable.
Stay up to date with media trends, technologies, and opportunities within the UK automotive market.
Prepare post-campaign analyses with insights and recommendations.
Support senior leadership with media investment recommendations and campaign reporting.
Requirements Bachelor's degree in Marketing, Advertising, Media, or a related field.
Minimum of 5 years' experience in media buying.
Proven experience within the automotive sector is essential.
Demonstrated experience managing large-scale, multi-channel media campaigns.
Strong knowledge of the UK media landscape, consumer behaviour, and automotive market.
Proficiency with media planning and analytics platforms such as Nielsen, Kantar, Ad Intel, Google Ads, Meta Ads Manager, and DV360.
Excellent analytical skills with experience measuring and optimising campaign performance.
Experience managing significant media budgets and ensuring financial compliance.
Media Planning & Buying Manager (Permanent) in London employer: ABL Recruitment
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