At a Glance
- Tasks: Lead media strategy and execute campaigns across diverse channels for a top automotive brand.
- Company: Join a leading name in the automotive sector with a strong growth trajectory.
- Benefits: Competitive salary up to £70,000, dynamic work environment, and career advancement opportunities.
- Other info: On-site role in London, perfect for those who thrive in collaborative settings.
- Why this job: Make a real impact in a fast-paced industry while honing your media buying skills.
- Qualifications: 5+ years in media buying, preferably in the automotive sector, with strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
Join a leading name in the automotive sector and take ownership of media strategy for a recognised and growing brand.
Our client is seeking an experienced Media Buying Manager to drive integrated media campaigns across traditional and digital channels, delivering measurable results and supporting ambitious business growth.
Location: London Working pattern: on site (5 days/week)Salary: up to 70,000Key Responsibilities Develop and execute integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
Manage media agencies and vendors, ensuring alignment with internal marketing, brand, product, and retail teams.
Conduct audience analysis, market research, and competitor benchmarking to inform media planning.
Negotiate media rates, placements, and sponsorship opportunities to maximise value and campaign effectiveness.
Monitor, optimise, and report on campaign performance using data and analytics.
Manage media budgets, ensuring cost efficiency and strong return on investment.
Ensure compliance with brand guidelines, industry regulations, and financial controls, including SOX where applicable.
Stay up to date with media trends, technologies, and opportunities within the UK automotive market.
Prepare post-campaign analyses with insights and recommendations.
Support senior leadership with media investment recommendations and campaign reporting.
Requirements Bachelor’s degree in Marketing, Advertising, Media, or a related field.
Minimum of 5 years’ experience in media buying.
Proven experience within the automotive sector is essential.
Demonstrated experience managing large-scale, multi-channel media campaigns.
Strong knowledge of the UK media landscape, consumer behaviour, and automotive market.
Proficiency with media planning and analytics platforms such as Nielsen, Kantar, Ad Intel, Google Ads, Meta Ads Manager, and DV360.
Strong negotiation, stakeholder management, and agency management skills.
Excellent analytical skills with experience measuring and optimising campaign performance.
Experience managing significant media budgets and ensuring financial compliance.
Strong organisational skills with the ability to manage multiple priorities and deliver results to tight deadlines.
Media Buying Manager in London employer: ABL Recruitment
ABL Recruitment is an excellent employer that values its employees by offering a hybrid working model, allowing for a balanced work-life integration. With a focus on professional development and a supportive team culture, employees are encouraged to grow their skills in a dynamic environment while enjoying the benefits of flexible working arrangements in the vibrant town of Fareham.
StudySmarter Expert Advice🤫
We think this is how you could land Media Buying Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ABL Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ABL Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ABL Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ABL Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Buying Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ABL Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ABL Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about ABL Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ABL Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ABL Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ABL Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
