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- Tasks: Lead digital B2B campaigns to attract and convert prospects into opportunities.
- Company: Global tech and e-commerce leader with a focus on innovation.
- Benefits: Competitive daily rate of ÂŁ370, dynamic work environment, and impactful role.
- Why this job: Make a real impact on pipeline growth during a critical period.
- Qualifications: 8+ years in B2B marketing with strong analytical skills.
- Other info: Opportunity to collaborate with cross-functional teams and drive revenue performance.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Our client, a global tech and eâcommerce leader, is looking for an experienced B2B Marketing Manager to take ownership of digital demand generation and pipeline growth across Europe. This is a highâimpact maternity cover role where you'll step into a businessâcritical position driving dataâled campaigns, optimising the marketing funnel, and partnering closely with sales and crossâfunctional teams to accelerate revenue.
Location: London
Daily rate: ÂŁ370 per day
Because this function underpins revenue performance across the region, continuity is essential. You'll be taking over a mature, dataâdriven operation with active campaigns, agency relationships, and established reporting rhythms. The business needs someone who can hit the ground running, maintain momentum, and continue driving growth during a critical period.
What You'll Be Doing
You'll lead the strategy and execution of digital B2B campaigns designed to attract, nurture, and convert prospects into qualified opportunities. Your work will directly influence pipeline velocity and revenue performance across Europe.
Key responsibilities include:
- Developing and executing multiâchannel B2B marketing campaigns across paid media, organic channels, email, and thirdâparty partnerships.
- Owning pipeline metrics and revenue targets, working backwards from business goals to build dataâdriven marketing strategies.
- Optimising the full marketing funnel (MQL â SQL â SAL â Opportunity) to improve lead quality and conversion rates.
- Managing a paid media agency, ensuring campaigns are delivered on time, on budget, and to performance expectations.
- Delivering weekly and quarterly business reviews, presenting insights, performance trends, and optimisation recommendations to senior stakeholders.
- Analysing campaign and funnel data using Salesforce, Excel, and/or Tableau to identify bottlenecks and opportunities.
- Collaborating crossâfunctionally with field marketing, events, sales, and global marketing teams to ensure alignment and consistent execution.
Qualifications
We're looking for a senior B2B marketer with a strong analytical mindset and a proven track record of driving pipeline growth.
- 8+ years in B2B marketing, demand generation, or pipeline marketing.
- Expertise in dataâdriven campaign execution across paid and owned channels.
- Strong proficiency with Salesforce, Excel, and/or Tableau.
- Demonstrated ability to optimise marketing funnels and improve conversion rates.
- Experience managing paid media agencies and significant digital budgets.
- Ability to communicate performance insights to senior leadership.
- Proven success building and scaling crossâfunctional marketing programs.
Seniority level: Not Applicable
Employment type: Temporary
Job function: Marketing
Industries: Marketing Services
Marketing Manager in London employer: ABL Recruitment
Contact Detail:
ABL Recruitment Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes itâs not just what you know, but who you know that can help you land that dream job.
â¨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in B2B marketing and data-driven campaigns. Show them youâre the perfect fit!
â¨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We suggest mentioning something specific from the interview to make it personal.
â¨Tip Number 4
Donât forget to apply through our website! Weâve got loads of opportunities that might be just right for you. Plus, applying directly can sometimes give you an edge over other candidates. Letâs get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience in B2B marketing, especially any data-driven campaigns you've led. We want to see how you can hit the ground running!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this maternity cover role. Share specific examples of how you've driven pipeline growth and optimised marketing funnels in the past.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, make sure to mention your proficiency with tools like Salesforce, Excel, or Tableau. We love seeing how you've used data to inform your marketing strategies!
Apply Through Our Website: Don't forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at ABL Recruitment
â¨Know Your Numbers
As a B2B Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like MQLs, SQLs, and conversion rates. Be ready to discuss how you've used data to drive decisions in past campaigns.
â¨Showcase Your Campaign Success
Prepare specific examples of successful digital campaigns you've led. Highlight the strategies you employed, the challenges you faced, and the results achieved. This will show your potential employer that you can hit the ground running.
â¨Understand the Business Goals
Familiarise yourself with the company's objectives and how the marketing function supports them. Be prepared to discuss how you would align your marketing strategies with their revenue targets and pipeline growth.
â¨Collaborate Like a Pro
Since this role involves working closely with sales and cross-functional teams, think of examples where you've successfully collaborated in the past. Emphasise your communication skills and how you ensure alignment across different departments.
