At a Glance
- Tasks: Lead the creation of impactful sales content for logistics and supply chain services.
- Company: Join a leading global supply chain and logistics business with a hybrid work model.
- Benefits: Competitive daily rate, flexible working, and potential for contract extension.
- Other info: Collaborate with senior leaders in a fast-paced, innovative environment.
- Why this job: Shape content strategy and make a real impact on customer engagement and sales growth.
- Qualifications: Proven experience in B2B content marketing and strong copywriting skills.
The predicted salary is between 40500 - 49500 £ per year.
Location: London (Hybrid, 2-3 days per week in office)
Contract: Until end of year (with potential for extension)
Hours: 40 hours per week
Start Date: ASAP
Rate: £242.64 - £269.60 per day (PAYE)
About the Role
We are seeking an experienced Senior Content Marketing Manager to join a leading global supply chain and logistics business. This is an exciting opportunity to shape and lead sales content strategy across a broad transportation and supply chain services portfolio.
Working closely with Product Marketing, Sales Leadership, and cross-functional stakeholders, you will own the development and delivery of high-impact sales enablement content that supports commercial growth and accelerates deal progression. You will ensure a consistent pipeline of customer-facing content aligned to buyer journeys, sales stages, and market opportunities.
Key Responsibilities
- Lead the creation and management of sales content programmes across logistics, transportation, and supply chain services.
- Partner with Product Marketing, Sales, Operations, Customer Insights, and subject matter experts to develop compelling content that supports go-to-market initiatives.
- Create strategic sales assets including:
- Customer success stories and shipper proof points
- Competitive positioning materials
- Carrier acquisition narratives
- Objection-handling frameworks
- Solution and industry thought-leadership content
- Ensure content accurately reflects business value propositions and customer challenges.
- Monitor industry developments, market trends, and customer pain points to identify new content opportunities.
- Translate complex market data, freight trends, and supply chain insights into commercially compelling narratives.
- Support sales teams with content that influences buying decisions and improves sales effectiveness.
About You
We’re looking for a commercially minded content marketer with a proven track record of developing sales enablement content within a B2B environment.
Essential Experience
- Significant experience building and managing sales content programmes.
- Background within logistics, transportation, freight, or supply chain industries.
- Strong content development and copywriting skills with the ability to create original, insight-led content.
- Experience developing strategic sales enablement assets for complex B2B sales cycles.
- Excellent stakeholder management skills and ability to work across multiple business functions.
- Strong analytical mindset with the ability to interpret market trends and customer insights.
- Experience translating customer challenges into persuasive commercial narratives.
Key Competencies
Successful candidates will demonstrate:
- Customer Obsession
- Earn Trust
- Insist on the Highest Standards
- Strong commercial awareness
- Strategic thinking
- Data-driven decision making
- Excellent communication and influencing skills
Why Apply?
This role offers the opportunity to influence content strategy for a large-scale transportation and supply chain portfolio while working alongside senior marketing, sales, and product leaders. You'll have a direct impact on customer engagement, sales effectiveness, and commercial growth within a fast-paced and innovative environment.
Marketing Content Manager in London employer: ABL Recruitment
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing Content Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ABL Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ABL Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ABL Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ABL Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Content Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ABL Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ABL Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about ABL Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ABL Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ABL Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ABL Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
