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- Tasks: Train and coach automotive retailers to enhance sales skills and customer experience.
- Company: Fast-growing automotive brand making waves in the UK market.
- Benefits: Exciting role with travel opportunities and hands-on training experience.
- Why this job: Shape the future of retail training and make a real impact in the automotive industry.
- Qualifications: Experience in sales training within the automotive sector and a full UK driving licence.
- Other info: Dynamic role with opportunities for growth and collaboration across the UK.
The predicted salary is between 36000 - 60000 £ per year.
This is a great opportunity for someone who enjoys a mix of training, coaching, content creation, and real world dealership engagement while being part of a brand that’s moving fast and building something exciting in the UK market. My client, a fast-growing automotive brand entering an exciting phase of expansion in the UK, is looking for a Dealer Training Specialist to help elevate sales capability and customer experience across their retailer network. This role is perfect for someone who enjoys being out in the field, shaping people’s skills, and turning training into real performance results.
As part of a growing UK presence, you’ll play a key part in supporting retailers with structured training, hands-on coaching, and impactful learning content. You’ll work closely with the Retailer Training Manager and Regional Sales Managers to ensure every retailer, new or established, has the tools, knowledge, and confidence to deliver an outstanding customer journey.
- Support the design and delivery of a full new starter training programme, including on-site induction for new and existing dealers.
- Run both in-person and virtual classroom training as part of the sales accreditation pathway.
- Deliver engaging training sessions during new product launch events.
- Create and refine training content with the Retailer Training Manager, including e-learning modules and classroom materials.
- Provide focused, on-site coaching to key retailers on sales processes, customer experience, and mystery shop performance.
- Deliver bespoke, ad hoc sessions to support new business priorities such as app rollouts or new sales tools.
- Work with regional teams to identify underperforming retailers and design targeted training interventions.
- Support wider training initiatives and special projects as the brand continues to grow.
Solid experience in sales training within the automotive industry (OEM or retail). Comfortable travelling across the UK (around 3–4 days per week in the field). Able to work independently while staying closely aligned with a wider training and field team. Good understanding of digital learning tools and content creation platforms (LMS, Articulate, MS Office, etc.). Full UK driving licence required.
Dealer Training Officer in London employer: ABL Recruitment
Contact Detail:
ABL Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dealer Training Officer in London
✨Tip Number 1
Get out there and network! Attend industry events, workshops, or even local meet-ups. It's all about making connections that could lead to opportunities in the automotive sector.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your training content and coaching successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out directly to the hiring manager or team. A personal touch can make you stand out from the crowd.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in automotive training and digital tools. This shows you're proactive and ready to adapt, which is key in a fast-growing brand.
We think you need these skills to ace Dealer Training Officer in London
Some tips for your application 🫡
Show Your Passion for Training: When you're writing your application, let your enthusiasm for training and coaching shine through. We want to see how you can elevate sales capability and enhance customer experiences, so share any relevant experiences that highlight your skills in these areas.
Tailor Your Content Creation Skills: Make sure to emphasise your experience with content creation, especially in the automotive sector. We’re looking for someone who can create engaging training materials, so include examples of e-learning modules or classroom content you've developed.
Highlight Your Field Experience: Since this role involves a lot of fieldwork, don’t forget to mention your comfort with travelling and working independently. Share specific instances where you’ve successfully delivered training on-site and how it impacted performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role. Plus, we love seeing applications come in through our platform!
How to prepare for a job interview at ABL Recruitment
✨Know Your Stuff
Make sure you brush up on the automotive industry, especially sales training. Understand the latest trends and challenges in the market. This will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Training Skills
Prepare to discuss your previous training experiences in detail. Think of specific examples where you've successfully elevated sales capabilities or improved customer experiences. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Be Ready to Engage
Since this role involves a lot of hands-on coaching and engaging training sessions, be prepared to showcase your presentation skills. You might even want to prepare a mini-training session to demonstrate how you would deliver content effectively.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's training initiatives and future plans. This shows your enthusiasm for the role and helps you understand how you can contribute to their growth. It’s also a great way to assess if the company culture aligns with your values.